Shopify Masters

It’s Actually A Great Time to Start a Business (No, Really)

01 Jun 2023

Contributed by Lukas

Jon Sakoda, a founder at Decibel Partners who built a career in venture capital, shares his insights into the health of the venture capital industry a...

Turn Your YouTube Subscribers Into Customers

30 May 2023

Contributed by Lukas

Alex Ikonn discovered the power of social media through Luxy Hair, gaining more than three million subscribers on YouTube. His latest venture, Intelli...

How Thirdlove Disrupted the Fashion Industry by Listening to Its Customers

25 May 2023

Contributed by Lukas

ThirdLove is changing the lingerie industry by using technology and data to create better-fitting bras and underwear. In this episode of Shopify On Lo...

How to Market a New Product Launch

23 May 2023

Contributed by Lukas

Meet the founders of an Australian sustainable packaging brand using unique marketing strategies to bring home-compostable mailers to businesses acros...

Allbirds CEO: Why Sustainability Leads to Profitability

18 May 2023

Contributed by Lukas

Allbirds is a direct-to-consumer success story, upending the shoe industry with sustainable materials. Allbirds co-founder and CEO Joey Zwillinger sha...

Sounds Like San Francisco, A Shopify Masters Miniseries

16 May 2023

Contributed by Lukas

Shopify Masters is back with a brand new miniseries from San Francisco. Join Benjamin Gottlieb and Shuang Esther Shan as they sit down with Shopify l...

How to Bring a Viral Product to a New Market

10 May 2023

Contributed by Lukas

CEO Gillian Gallant first saw Paper Shoot Camera on TikTok and convinced its inventor to let her build out exclusive distribution in North America. He...

Build a Cult Following Around Your Product

09 May 2023

Contributed by Lukas

Known for vibrant iPhone accessories, Wildflower Cases was founded by the Carlson family after Miley Cyrus wanted the personalized phone case they had...

Find the Best Suppliers for Your Food Business

04 May 2023

Contributed by Lukas

Pipcorn, a snack company focused on heirloom ingredients, found sustainable growth through relationships with suppliers. Since launch, the brand has b...

How to Expand Your Brand Outside a Small Market

02 May 2023

Contributed by Lukas

If you’re building a company from a small country with a limited market, ecommerce solutions can help. Find out how the clean period products compan...

What It Takes To Build Your Own Production Facility

27 Apr 2023

Contributed by Lukas

Julia and Jordy Kay wanted to help reduce the amount of discarded plastic on the planet so they launched Great Wrap, a materials science company that’...

How To Turn TikTok Videos Into Big Sales

25 Apr 2023

Contributed by Lukas

Jacob Winter co-founded Mush Studios, a design-focused rug brand selling unique and outside-the-box home décor. Jacob launched the brand after his tu...

Lessons from a Candle Company Selling New York Nostalgia

20 Apr 2023

Contributed by Lukas

Literie Candles doesn’t just sell scents, it sells memories. In this episode, Literie Candles founder Erica Werber explains how she created candles ...

How Snug Used Livestreaming and PR to Drive Sales

18 Apr 2023

Contributed by Lukas

Sofas are an infrequent purchase, and the buying experience can be slow and frustrating. Snug founder Rob Bridgman set out to fix that, with modular c...

Omsom’s Keys to Successful Brand Storytelling

13 Apr 2023

Contributed by Lukas

Vanessa Pham and her sister, Kim, co-founded Omsom, an Asian sauce company, because they had a story to tell about growing up as first-generation Asia...

Take Your Business to the Next Level With Subscriptions

11 Apr 2023

Contributed by Lukas

Paul Chambers is a digital marketing and subscription economy researcher with over two decades of experience in the industry. Paul created his own net...

Growing a $100 Million Candy Business Through Retail & Celebrity Partnerships

06 Apr 2023

Contributed by Lukas

Tara Bosch wanted a better relationship with candy and sweets, so she created low-sugar gummy treats to “kick sugar but keep candy.” She dropped o...

How Parks Project Scaled to Give Back $2 Million to Parks

04 Apr 2023

Contributed by Lukas

Parks Project founder Keith Eshelman wanted to leave parks and trails better for the next generation. He created a mission-driven company that designs...

Tips for First-Time Food and Beverage Founders from Sanzo

30 Mar 2023

Contributed by Lukas

Sanzo founder Sandro Roco shares his inspiration for a sparkling water company, the mistakes he sometimes sees early founders make, and what he’s le...

The 8-Figure Business Built on Vinyl Records and Subscriptions

28 Mar 2023

Contributed by Lukas

Matt Fiedler co-founded Vinyl Me, Please, a subscription-based vinyl-membership business, to give people the tangible connection to music they craved....

Artificial Intelligence: What To Expect For Your Business

23 Mar 2023

Contributed by Lukas

Bank of Canada's director of data science Maryam Haghighi joins us for an in-depth conversation on the latest disruptive technologies, and how busines...

Meet the Brand That’s Blending Social Impact With Wine Tastings

21 Mar 2023

Contributed by Lukas

Erica Davis and Catherine Carter founded The Sip, a tight-knit community where members receive curated sparkling wines from all over the world and lea...

From $20,000 in Debt To Building a Brand Loved by Fashion “It Girls”

16 Mar 2023

Contributed by Lukas

Lindsey Carter founded SET Active, an activewear brand that blends form and function to make effortlessly comfortable clothing that sells out quickly....

How to Take Smart Risks When Starting a Company

14 Mar 2023

Contributed by Lukas

Founder Nancy Twine left her career on Wall Street to start Briogeo, a clean hair care company. In this episode, Nancy shares how she managed the risk...

What Founders Need to Know About the Workforce in 2023

09 Mar 2023

Contributed by Lukas

Connie Steele, future of work expert, researcher, and author of The Business Of You, joins us to discuss business trends and how founders can better o...

Using Your Customer Base to Crowdfund, Rebrand, and More

07 Mar 2023

Contributed by Lukas

Bird & Blend Tea Co. founder Krisi Smith wanted to bring fun tea blends to the UK., and gathered quite a following in the process. In this episode of ...

Unsun Cosmetics Paves the Way for Inclusive Sunscreen

02 Mar 2023

Contributed by Lukas

Katonya Breaux launched Unsun Cosmetics in 2016 to educate consumers on the importance of sun protection for Black men and women, and to offer a miner...

100+ Product Updates from Shopify and What They Mean for You

28 Feb 2023

Contributed by Lukas

Shopify released more than 100 product updates in February 2023. From checkout to PoS and everything in between, Shopify's Vice President of Product -...

Fly By Jing Is Changing the Perception of Chinese Food—One Jar at a Time

23 Feb 2023

Contributed by Lukas

Fly by Jing’s founder Jing Gao wanted to change some of the misconceptions about Chinese food in the U.S., so she started selling a chili crisp that...

Harley Finkelstein: How Entrepreneurs Can Win in a Time of Uncertainty

21 Feb 2023

Contributed by Lukas

In this episode of Shopify Masters, we are joined by Shopify's president to chat about the current economic climate and the opportunities available to...

Homeboy Employs Former Gang Members. Here’s Why You Should, Too.

16 Feb 2023

Contributed by Lukas

Even nonprofits are on Shopify. In this episode of Shopify Masters, CEO Tom Vozzo explains how Homeboy Industries provides jobs for thousands of forme...

Building Different Streams of Income as an Artist

14 Feb 2023

Contributed by Lukas

In the experience of floral designer and business owner Maurice Harris, capitalism isn’t set up for creatives. On this episode of Shopify Masters, M...

The Plant-Based Chicken Brand Taking Over LA

09 Feb 2023

Contributed by Lukas

Ross Mackay launched Daring in 2020 to remove chicken from our food system. In 2022 alone, the company helped save more than 500,000 chickens, and is ...

Why the Best Time to Start a Business is During a Recession

07 Feb 2023

Contributed by Lukas

Aspiring founders might wonder whether an uncertain economy is a good time to start a business. To those people, Retrospec founder Ely Khakshouri says...

From Fairs to Big Retailers: How to Scale Your Craft

02 Feb 2023

Contributed by Lukas

P.F. Candle Co.’s scents take inspiration from California. On this episode of Shopify on Location in Los Angeles, founder Kristen Pumphrey shares ho...

Why Meghan Markle Starts Her Day With This Beverage Brand

31 Jan 2023

Contributed by Lukas

Hannah Mendoza created oat milk, superfood latte blends designed to help manage mood, energy, and stress levels. Clevr Blends’ first investor, Megha...

The Key To Setting Yourself Apart In The Automotive Industry

26 Jan 2023

Contributed by Lukas

Shock Surplus helps unique drivers reach their own car goals by offering premium shocks and suspension parts for any car. Based in Los Angeles, Califo...

A Food Truck’s Drive For Multimillion Revenue and Multichannel Success

24 Jan 2023

Contributed by Lukas

In this episode of Shopify Masters, we’re in London, chatting with Mathew Carver, the owner of The Cheese Bar. What started as a food truck in 2014 ...

Why L.A. Had the Right Ingredients for a Wellness-Inspired Skin Care Brand

19 Jan 2023

Contributed by Lukas

Youth to the People is famous for its nature-meets-science skin care products, often incorporating ingredients like superfoods and antioxidants. On th...

The Best Way To Prepare Your Business For 2023

17 Jan 2023

Contributed by Lukas

Jason Feifer is the editor-in-chief of Entrepreneur magazine and host of two popular podcasts, Build for Tomorrow and Problem Solvers. He stops by to ...

How Birdy Grey Upended Weddings With an Affordable $100 Dress

12 Jan 2023

Contributed by Lukas

Birdy Grey shook up the bridal wear industry with its affordable bridesmaid dresses priced under $100. Founder Grace Lee shares how she found supplier...

How To Turn Content On Social Media Into A Business

10 Jan 2023

Contributed by Lukas

Amanda Rach Lee has become synonymous with bullet journaling and has built a community of more than two million on YouTube. Amanda also turned her pas...

How Therabody Became Synonymous With Recovery and Wellness

05 Jan 2023

Contributed by Lukas

Dr. Jason Wersland was in a life-altering motorcycle accident that left him in constant discomfort. His needs led him to create the Theragun, a one-of...

There's Something About Los Angeles, A Shopify Masters Miniseries

03 Jan 2023

Contributed by Lukas

Shopify Masters is back with a brand new miniseries to kick off 2023.Join Shuang Esther Shan and Benjamin Gottlieb as they sit down with Shopify legen...

How Bobbi Brown Created Her New Makeup Empire

29 Dec 2022

Contributed by Lukas

Bobbi Brown's son and Chief Marketing Officer at Jones Road Beauty, Cody Plofker talks about the strategies behind their success, and why their produc...

What Blueland Can Do That CPG’s Can’t

27 Dec 2022

Contributed by Lukas

Sarah Paiji Yoo founded Blueland, a company that makes household cleaners and personal care products in tablet form. Blueland’s innovative approach ...

How This Brand Is Increasing Access To Period Products

22 Dec 2022

Contributed by Lukas

LA stylist Karla Welch is changing menstrual care with absorbent and comfortable period underwear sold at an affordable price.For more on The Period C...

The Key To Creating High Demand Around Your Product Drops

20 Dec 2022

Contributed by Lukas

After growing up in Los Angeles, Nica Yusay was an expert at hunting down the best secondhand finds to fit all the latest trends. Now, Nica sources vi...

How Good Design Can Elevate Your Home Products

15 Dec 2022

Contributed by Lukas

Vitruvi is a home scent company known for its air diffusers and humidifiers that can essentially double as home décor. In this episode of Shopify Mas...

Loop Earplugs' Approach To Securing the #1 Ranking in Their Industry

13 Dec 2022

Contributed by Lukas

Maarten Bodewes and Dimitri O founded the world’s number-one-rated earplug company, Loop Earplugs. They reduce noise in style, and dedicate themselv...

How To Make A YouTube Channel That’s Profitable Too

08 Dec 2022

Contributed by Lukas

Lyn Allure built an audience on YouTube with no intention of starting a business herself. But after getting to know her viewers, Lyn understood their ...

The Chocolate Company That Sold One Million Bars In 20 Months

06 Dec 2022

Contributed by Lukas

For more on Mid-Day Squares and show notes: https://www.shopify.com/blog/mid-day-squares-production-fundraising%20?utm_campaign=shopifymasters&utm_med...

Eliminating Plastic Waste, One Lunch Bag At A Time

01 Dec 2022

Contributed by Lukas

For more on Lunchskins and show notes: https://www.shopify.com/blog/lunch-skins-accesible-sustainability?utm_campaign=shopifymasters&utm_medium=youtub...

How ButcherBox Reached Nine-Figure Annual Revenue Without Investors

29 Nov 2022

Contributed by Lukas

ButcherBox is a meat and seafood subscription delivery service that did more than $550 million in revenue last year and it hasn’t taken any outside ...

Madhappy Is Fighting For Mental Health — One Sweatshirt at a Time

24 Nov 2022

Contributed by Lukas

In this episode of Shopify Masters, we chat with CEO and cofounder of Madhappy, Peiman Raf to talk about their strategies behind successful popups, co...

Customer Before Product: A Different Way To Win With E-Commerce

22 Nov 2022

Contributed by Lukas

There's not just one way to create a product that sells. Just ask Bryan Reisberg and Scott Dunn of Little Chonk. Bryan needed a safe way to transport ...

The Dropshipping Tips You Need This Holiday Season

17 Nov 2022

Contributed by Lukas

Tan Choudhury is a high school dropout turned e-commerce expert. He spoke with host Benjamin Gottlieb on this live episode of Learn with Shopify to sh...

5 Black Friday Cyber Monday Tips for Business Owners

15 Nov 2022

Contributed by Lukas

In this special episode of Shopify Masters, four entrepreneurs share their strategies forBlack Friday and Cyber Monday. Get tips from Vitruvi’s Sara...

The Key To Branding Your Beverage Business

10 Nov 2022

Contributed by Lukas

For more on Better Booch and show notes: https://www.shopify.com/blog/better-booch-branding-a-beverage?utm_campaign=shopifymasters&utm_medium=youtube&...

How To Create A Beverage Business From Your Kitchen

08 Nov 2022

Contributed by Lukas

For more on Better Booch and show notes: https://www.shopify.com/blog/better-booch-farmers-markets-capital-funding?utm_campaign=shopifymasters&utm_med...

What It Takes To Earn Capital Funding

03 Nov 2022

Contributed by Lukas

Sometimes, in order to secure the capital you need to start your business, you have to look beyond typical crowdfunding and kickstarter campaigns. Rob...

Marketing Strategies From Rare Beauty’s CMO

01 Nov 2022

Contributed by Lukas

In this episode of Shopify Masters, we get a behind the scenes look at Rare Beauty, the cosmetics brand by Selena Gomez as its Chief Marketing Officer...

6 Dropshipping Tips from the Ecom King

27 Oct 2022

Contributed by Lukas

Kamil Sattar has made a name for himself as The Ecom King on YouTube, where he teaches aspiring entrepreneurs how to start their own online businesses...

The Multimillion Dollar Apparel Brand Created By a YouTuber

25 Oct 2022

Contributed by Lukas

In this episode of Shopify Masters, we chat with YouTube veteran and designer Cassey Ho, the creator behind the fitness channel Blogilates. Cassey sha...

The Unintuitive Rule of Customization: Keep it Simple

20 Oct 2022

Contributed by Lukas

In this episode of the Learn with Shopify mini series we chat with Aaron Zack, the former vice president at Propeller Coffee Co to learn strategies fo...

Discover The Brand Creating A Sustainable Fragrance Empire

18 Oct 2022

Contributed by Lukas

We are chatting with Michelle Feeney, the marketing maven that's responsible for catapulting brands like Creme De La Mer, MAC, and St.Tropez to cult-f...

How Multiple Revenue Streams Kept Propeller Coffee Co. Brewing

13 Oct 2022

Contributed by Lukas

Propeller Coffee has always done a lot of things at once. Even its headquarters — a 10,000 foot-space near downtown Toronto — has a roasting facil...

Turning Your Hobby Into A Profitable Business

11 Oct 2022

Contributed by Lukas

In this episode of Shopify Masters, we’re in London, UK, chatting with, Raquel Acosta the ceramist and owner of Glaze Me Pretty. Raquel shares how h...

The Key To Creating A Regenerative Food Company

06 Oct 2022

Contributed by Lukas

ChocoSol is a bean-to-bar chocolate social enterprise that creates delicious stone-ground treats with cacao sourced directly from the communities of O...

Building A Climate-Friendly Business That’s Profitable Too

04 Oct 2022

Contributed by Lukas

In this episode of Shopify Masters, we’re in London, UK, chatting with Edwin Broni-Mensah, founder of GiveMeTap, a social enterprise that’s reduci...

How TKEES Transitioned from Wholesale to Ecommerce

29 Sep 2022

Contributed by Lukas

In this episode of Shopify Masters we chat with Daniel Abramov, the Chief Digital Officer of TKEES. He shares how the team took its wholesale flip-flo...

How Wild Is Removing Waste From Bathrooms and Building a Multimillion-Dollar Brand

27 Sep 2022

Contributed by Lukas

In this episode of Shopify Masters, we’re in London, UK, chatting with Charlie Bowes-Lyon, Wild co-founder and chief marketing officer. Wild is revo...

How Efficiency Helped This Online Flower Shop Blossom

22 Sep 2022

Contributed by Lukas

When Jennifer Fowlow started Wild North Flowers, people in the industry told her an online flower shop wouldn’t work. A brick-and-mortar shop with b...

How Grind Turned a Single Café Into an 8-Figure Direct-to-Consumer Coffee Brand

20 Sep 2022

Contributed by Lukas

In this episode of Shopify Masters, we go on location to London, UK, to chat with David Abrahamovitch, the founder of Grind. What started as a single ...

Building A Brand From Your Hometown

15 Sep 2022

Contributed by Lukas

For more on Lost Craft and show notes: https://www.shopify.com/blog/lost-craft-packaged-goods-production?utm_campaign=shopifymasters&utm_medium=youtub...

How To Take Your Brand Global

13 Sep 2022

Contributed by Lukas

For more on Manta Sleep and show notes: https://www.shopify.com/blog/manta-sleep-international-expansion?utm_campaign=shopifymasters&utm_medium=youtub...

Creating An Appetite for Products You Need to Taste

08 Sep 2022

Contributed by Lukas

For more on Chandler Honey and show notes: https://www.shopify.com/blog/chandler-honey-branding?utm_campaign=shopifymasters&utm_medium=youtube&utm_sou...

The Dropshipping Playbook: What You Need To Know

06 Sep 2022

Contributed by Lukas

For more on Ebike Generation and show notes: https://www.shopify.com/blog/ebike-generation-dropshipping?utm_campaign=shopifymasters&utm_medium=youtube...

How Inkbox Revolutionized Temporary Tattoos and Built an 8-Figure Business

01 Sep 2022

Contributed by Lukas

For more on Inkbox and show notes: https://www.shopify.com/blog/inkbox-social-media?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast ...

Is Shopify’s Starter Plan Right For You?

30 Aug 2022

Contributed by Lukas

Tune into this episode to learn how to gain a following on YouTube and why Shopify's Starter Plan might be the best way to sell your products online. ...

How This Business Built on Curation Started To Create Its Own Line of Products

25 Aug 2022

Contributed by Lukas

For more on Hopson Grace and show notes: https://www.shopify.com/blog/hopson-grace-community?utm_campaign=shopifymasters&utm_medium=youtube&utm_source...

How To Find Production Partners That Are Like Family

23 Aug 2022

Contributed by Lukas

For more on Bearbottom Clothing and show notes: www.shopify.com/blog/bearbottom-clothing?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=pod...

Everything You Need to Know About Finding the Right Customer

18 Aug 2022

Contributed by Lukas

For more on KOTN and show notes: https://www.shopify.com/blog/kotn-social-impact?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Sub...

How To Turn Retail Store Success Into Ecommerce Sales

16 Aug 2022

Contributed by Lukas

For more on RinseKit and show notes: www.shopify.com/blog/rinsekit-pivot-online?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
...

How To Turn Handmade Jewelry Into a DTC Business

11 Aug 2022

Contributed by Lukas

Help us make our show even better by filling out this short survey:  https://www.shopify.com/surveyFor more on Anice Jewellery and show notes: https:...

How to Turn Home Remedies into Products Sold in Over 4000 Stores

09 Aug 2022

Contributed by Lukas

To fill out our Shopify Masters podcast survey and for a chance to win some awesome merch and gift cards: https://www.shopify.com/surveyFor more on Am...

How To Build a Business With Social Impact

02 Aug 2022

Contributed by Lukas

To fill out our Shopify Masters podcast survey and for a chance to win some awesome merch and gift cards: https://www.shopify.com/surveyFor more on Hi...

How to Find the Right Supplier for Your Business

28 Jul 2022

Contributed by Lukas

For more on Unbound Merino and show notes: https://www.shopify.com/blog/unbound-merino-suppliers Subscribe and watch Shopify Masters on YouTube!Sign u...

The Growth Strategy HVMN Used to Scale Beyond Their Niche

26 Jul 2022

Contributed by Lukas

Tune in to learn: The right questions to ask in customer feedback sessions to inform product development and positioning.Building a waiting list of 3...

How Compound Studio Builds Multi-Million Dollar Brands From Scratch

21 Jul 2022

Contributed by Lukas

For more on Compound Studio and show notes: https://www.shopify.com/blog/compound-studio?utm_campaign=shopifymasters&utm_medium=description&utm_source...

How Troubadour Built A 7-Figure Businesses Through Organic Marketing

19 Jul 2022

Contributed by Lukas

Learn 10 business lessons from Troubadour—from its start started as a side-project to growing into a seven-figure business over the last decade.For ...

Does Canada Have An Innovation Problem?

14 Jul 2022

Contributed by Lukas

This episode of Shopify Masters is part of our collaborative series with the Learn with Shopify YouTube channel. Over the next few months, we’ll rel...

How Eight Sleep Grew to a $500M Valuation By Building Relationships

12 Jul 2022

Contributed by Lukas

The Eight Sleep team has built impactful relationships with investors, manufacturers, and influencers that have helped the sleep fitness company grow....

How Vitaly Grew Without Relying on Ads

07 Jul 2022

Contributed by Lukas

This episode of Shopify Masters is the first in a collaborative series with our Learn with Shopify YouTube channel. Over the next few months, we’ll ...

How This Urban Contemporary Gallery Targets Their Niche Customer Base

05 Jul 2022

Contributed by Lukas

Tune into this episode to learn: How to target a niche customer base How Klaus transitioned from a marketing agency to an art gallery The intricaci...

How To Grow Your DTC Business On A Budget

28 Jun 2022

Contributed by Lukas

Tune into this episode of Shopify Masters to learn: How to scale your DTC business on a budget Why Goldilocks avoids the “clearance crutch” and ...

How Stonemaier Games Went From Crowdfunding Campaigns To A Multimillion-Dollar Business

21 Jun 2022

Contributed by Lukas

Check out Shopify's official merch store: https://shopify.supply/ and use the code: PODCAST for 10% all your complete order. Our collab series with L...

Secrets To Building A Referral Program That Actually Works

14 Jun 2022

Contributed by Lukas

Tune into this episode to learn: How Pluto Pillow built a referral system that’s led to 20% of their orders coming from referrals. How the company...

How XO Marshmallow Used Community Building to Grow Their Business

07 Jun 2022

Contributed by Lukas

Tune into this episode of Shopify Masters to learn: How XO Marshmallow generated the initial buzz for their business using PR and traditional media. ...

How MiiR Stays Profitable While Giving Back $3 Million Dollars

31 May 2022

Contributed by Lukas

Tune into this episode of Shopify Masters to learn: The design principles that allowed MiiR to stand out in a crowded market How to build a business...