9. why do some (GOOD) ideas not stick? ("There Is No Antimemetics Division" + more)

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Recorded26 Feb 2026

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Emilie Friedlander (writer and co-host of The Culture Journalist podcast) shares 3 books that shaped her thinking on music, culture, and, well, THINKING itself. find Emilie's work here: https://www.emilie-friedlander.com/ follow Emilie on Instagram: https://www.instagram.com/emiliefriedlander/?hl=en check out The Culture Journalist podcast: https://theculturejournalist.substack.com/ Emilie's article about the Facebook cult: https://onezero.medium.com/inside-the-social-media-cult-that-convinces-young-people-to-give-up-everything-f3878fbec632 for the ad-free, extended version of this episode, sign up for the Shoulda Books Patreon: https://www.patreon.com/cw/ShouldaBooks books discussed below. these are affiliate links for bookshop.org. by purchasing books through these links, you support local bookstores, and I earn a (very small) commission. "The Essential Ellen Willis" https://bookshop.org/a/120498/9780816681211 "The Manual: How to Have a Number One the Easy Way" by Jimmy Cauty and Bill Drummond "There Is No Antimimetics Division" by qntm https://bookshop.org/a/120498/9780593983751 "I Who Have Never Known Men" by Jacqueline Harpman https://bookshop.org/a/120498/9781945492600 "Blank Space: A Cultural History of the 21st Century" by W. David Marx https://bookshop.org/a/120498/9780593833995 "Antimemetics: Why Some Ideas Resist Spreading" by Nadia Asparouhova "Down and Dirty Pictures" by Peter Biskind https://bookshop.org/a/120498/9780684862583 "Easy Riders, Raging Bulls" by Peter Biskind https://bookshop.org/a/120498/9780684857084 "The End of the Myth" by Greg Grandin https://bookshop.org/a/120498/9781250214850 "Jane Eyre" by Charlotte Brontë https://bookshop.org/a/120498/9780141441146 "The Outsiders" by SE Hinton https://bookshop.org/a/120498/9780142407332 join the Shoulda Book Club on Fable: https://fable.co/club/the-shoulda-book-club-with-shoulda-books-225140024638?brid=yapSJjJ6zqETOwu3XngDDw follow Shoulda Books on Instagram: https://www.instagram.com/shouldabooks/ follow Shoulda Books on TikTok: https://www.tiktok.com/@shouldabooks follow Jonathan on Instagram: https://www.instagram.com/jf.kirk/?hl=en Shoulda Books theme song by Skyler Klingenberg

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