Sleeping Barber - A Marketing Podcast

SBP 189: The Sharp Cut - The Invisible Hands: How Dead Ideas Run Your Marketing Strategy

09 Apr 2026

Contributed by Lukas

In this episode, Marc and Vassilis explore the invisible mental models that shape marketing decisions, questioning long-held beliefs such as the funne...

SBP 188: The Barber's Brief - Does brand purpose actually lead to growth?

07 Apr 2026

Contributed by Lukas

In this edition of the Barber's Brief, Marc and Vassilis discuss various things that caught their attention, including the role of brand purpose in dr...

SBP 187: The PostPod - Lessons from David Aaker: The Power of Origin Stories

02 Apr 2026

Contributed by Lukas

In this PostPod, Marc and Vassilis unpack their conversation with David Aaker, diving deep into brand strategy, organizational structure, and the evol...

SBP 186: A Boot, A Beer and a Sledgehammer. With David Aaker

31 Mar 2026

Contributed by Lukas

What do a cold beer, a pair of duck-hunting boots, and a heavy sledgehammer have to do with $14 trillion in brand equity?In this masterclass, David Aa...

SBP 185: The Sharp Cut - The Incentives Trap: The Blueprint for Success [Part 3]

26 Mar 2026

Contributed by Lukas

The final installment (part 3) of our series about the incentives trap.In this episode, Marc and Vassilis outline the blueprint for success where they...

SBP 184: The Barber's Brief - Have most marketers not learned the basics?

24 Mar 2026

Contributed by Lukas

In this episode of the Sleeping Barber Podcast, Marc and Vassilis delve into various topics surrounding marketing, brand performance, and the evolving...

SBP 183: The PostPod - The Habit That Shapes Better Marketers

19 Mar 2026

Contributed by Lukas

What shapes the way you think?In this post-pod conversation, Marc Binkley and Vassilis Douros reflect on their discussion with Roger Martin — not ju...

SBP 182: The Decision Factory: AI’s Missing Manual. With Roger Martin

17 Mar 2026

Contributed by Lukas

The modern marketing organization is not a factory that produces campaigns; it is a Decision Factory that produces choices. In this episode, legendary...

SBP 181: The Sharp Cut - The Incentives Trap: Revenue is a Vanity Metric [Part 2]

11 Mar 2026

Contributed by Lukas

Why do smart marketing teams keep optimizing for the wrong things?In Part 1 of this Sharp Cut series, we explored Goodhart’s Law — when a measure ...

SBP 180: The Barber's Brief - Why Are Agencies in Such Deep Trouble?

09 Mar 2026

Contributed by Lukas

In this episode of the Sleeping Barber Podcast, Marc and Vassilis discuss the evolving landscape of digital advertising, focusing on the shift from tr...

SBP 179: The PostPod - Stop Buying Media on CPM

05 Mar 2026

Contributed by Lukas

When budgets tighten, marketers are told to find efficiency.Cheaper CPMs.Lower cost impressions.More targeting.Shorter ads.It looks smart in a spreads...

SBP 178: Stop Buying Media on CPM. With Peter Field

03 Mar 2026

Contributed by Lukas

In this episode, the "Godfather of Effectiveness" Peter Field joins the show to discuss why the pursuit of efficiency is making marketing less effecti...

SBP 177: The Sharp Cut - The Incentives Trap: When Metrics Become Targets [Part 1]

26 Feb 2026

Contributed by Lukas

In 2004, Wells Fargo’s internal audit flagged a problem: employees felt they couldn’t hit sales targets without gaming the system.The scandal brok...

SBP 176: The Barber's Brief - Welcome to the Age of Answers

24 Feb 2026

Contributed by Lukas

Welcome back to The Sleeping Barber Podcast — and to the Barber’s Brief, where Marc and V step into the shop, sweep up the last couple weeks of he...

SBP 175: The PostPod - Hyper-Targeting is Killing Growth

19 Feb 2026

Contributed by Lukas

In this episode of the Sleeping Barber podcast, Marc and Vassilis discuss the challenges of programmatic advertising, focusing on misconceptions aroun...

SBP 174: Hyper-Targeting Is Killing Growth. With Vince Simone

17 Feb 2026

Contributed by Lukas

OverviewThe promise of digital advertising was precision: right message, right person, right time. No waste. But here's the uncomfortable truth, while...

SBP 173: The Sharp Cut - The Most Dangerous KPI in Marketing

12 Feb 2026

Contributed by Lukas

In this conversation, Vassilis Douros and Marc Binkley delve into the complexities of measuring ROI in marketing. They discuss common misconceptions a...

SBP 172: The Barber's Brief - How can I communicate better with my mother?

10 Feb 2026

Contributed by Lukas

In this episode of Barbers Brief, Vassilis Douros and Marc Binkley discuss recent trends in marketing, including the impact of Super Bowl ads, Google'...

SBP 171: The PostPod - Making Super Ads

05 Feb 2026

Contributed by Lukas

With the Big Game just days away, Marc and Vassilis unpack the biggest ideas from their recent conversation with Vanessa Chin (System1) — and what m...

SBP 170: Making Super Ads. With Vanessa Chin.

03 Feb 2026

Contributed by Lukas

Super Bowl ads cost ~$8M for 30 seconds. So what separates a legendary “Super Ad” from an expensive shrug?In this episode of The Sleeping Barber P...

SBP 169: The Sharp Cut - Personas, we have a problem.

29 Jan 2026

Contributed by Lukas

Welcome back to The Sharp Cut — where Marc and Vassilis take scissors to marketing’s biggest comfort blankets. This episode’s target: personas.N...

SBP 168: The Barber's Brief - Marketers beware! Less is not more.

27 Jan 2026

Contributed by Lukas

In this week’s Barber’s Brief, Marcc and Vassili unpack four timely stories that cut to the heart of modern marketing leadership: strategy clarity...

SBP 167: The PostPod - The Only Growth Lever Marketers Control.

22 Jan 2026

Contributed by Lukas

In this post-pod discussion, Vassilis and Marc unpack the biggest ideas from their recent conversation with Dale Harrison on The Only Growth Lever Mar...

SBP 166: The Only Growth Lever Marketers Control. With Dale Harrison.

20 Jan 2026

Contributed by Lukas

Most brands do not grow. Despite the industry's obsession with "growth porn," relative market share remains remarkably stable over decades. In this ep...

SBP 165: The Sharp Cut - Right Message Wrong Everything: The Truth About 1:1 Targeting.

15 Jan 2026

Contributed by Lukas

Welcome to the first Sharp Cut from The Sleeping Barber Podcast — a tighter, opinion-led format designed to challenge marketing’s most persistent ...

SBP 164: The Barber's Brief - Don’t Create Bite-Sized Chunks of Your Content

12 Jan 2026

Contributed by Lukas

In this Barber’s Brief, V and Marc cover the biggest marketing and platform stories from the last couple of weeks—plus introduce a new segment.Fir...

SBP 163: The PostPod - Fear is Killing Your Innovation

08 Jan 2026

Contributed by Lukas

Vassilis and Marc reflect on their conversation with Tom Fishburne, the Marketoonist. They explore the art of cartooning, the importance of humour in ...

SBP 162: Fear Is Killing Your Innovation (And The Simple Tool That Fixes It). With Tom Fishburne, Marketoonist.

06 Jan 2026

Contributed by Lukas

What if the biggest barrier to innovation in your organization isn't lack of ideas, budget, or talent—but fear?Tom Fishburne, the Marketoonist, whos...

SBP 161: The Barber's Brief - Toyota Promotes Escape, Whatever The Car.

18 Dec 2025

Contributed by Lukas

In this final episode of our Barber's Briefs for 2025, Marc and Vassilis discuss various marketing and advertising topics, including pricing power, th...

SBP 160: The PostPod - Why Awareness Is Not Enough.

11 Dec 2025

Contributed by Lukas

In this episode of the Sleeping Barber Podcast, Marc and Vassilis reflect on their conversation with Ty Heath. Together, they discuss the complexities...

SBP 159: Why Awareness Isn't Enough. With Ty Heath.

09 Dec 2025

Contributed by Lukas

B2B Institute's Ty Heath on Why Mental Availability Without Physical Availability Is Wasted InvestmentIn collaboration with the Ehrenberg-Bass Institu...

SBP 158: The Barber's Brief - Omnicom and IPG: Congrats On Being Huge!

03 Dec 2025

Contributed by Lukas

In this episode of the Sleeping Barber Podcast, Marc and Vassilis discuss topics that caught their attention over the last couple of weeks, including ...

SBP 157: The PostPod - Principles Beat Tactical Noise.

26 Nov 2025

Contributed by Lukas

In the latest episode of the Sleeping Barber Podcast, Marc Binkley and Vassilis reflect on their conversation with Jane Ostler Chief Insights officer ...

SBP 156: BrandZ: Principles Beat Tactical Noise. With Jane Ostler.

25 Nov 2025

Contributed by Lukas

Jane Ostler, Chief Insights Officer at Kantar, joins V and Marc to discuss 20 years of BrandZ data and what it reveals about brand growth. We explore ...

SBP 155: The Barber's Brief - Who’s Really Running Marketing Now?

20 Nov 2025

Contributed by Lukas

In our latest episode, Marc and Vassilis discuss the evolving landscape of advertising and marketing, focusing on the impact of AI technologies. They ...

SBP 154: The Post Pod - Dull Media Smells Like Burning Money.

13 Nov 2025

Contributed by Lukas

In this PostPod episode, Marc and Vassilis discuss the complexities of digital advertising, emphasizing the importance of understanding viewability ve...

SBP 153: Dull Media Smells Like Burning Money. With Adam Morgan and Karen Nelson-Field

10 Nov 2025

Contributed by Lukas

In this episode of The Sleeping Barber Podcast, Marc and Vassilis sit down with Adam Morgan (Eat Big Fish) and Dr. Karen Nelson-Field (Amplified Intel...

SBP 152: The Barber's Brief - Love Over Clicks?

05 Nov 2025

Contributed by Lukas

In this episode, Vassilis and Marc explore things that caught their attention over the last couple of weeks. Key stories they highlight include:Ehrenb...

SBP 151: Live From 'The Gathering' 2025

28 Oct 2025

Contributed by Lukas

Recorded live in Banff at The Gathering 2025, this special on-location episode of The Sleeping Barber Podcast brings together three conversations and ...

SBP 150: The 8 Fundamentals of Effective Marketing

21 Oct 2025

Contributed by Lukas

There's a lot of marketing effectiveness research out there. Binet and Field. Byron Sharp. Jenni Romaniuk. The Ehrenberg-Bass Institute. Karen Nelson-...

SBP 149: The Barber's Brief - Is Lululemon in a Nosedive?

16 Oct 2025

Contributed by Lukas

In this week’s Barber’s Brief, Marc and Vassilis dive into stories that had the marketing world buzzing — from Lululemon’s founder publicly ca...

SBP 148: The PostPod - Ad Fraud: The Real Cost.

08 Oct 2025

Contributed by Lukas

Join Marc and Vassilis as they reflect on their conversation with Dr. Augustine Fou, of FouAnalytics. They delve into the complexities of digital mark...

SBP 147: Ad Fraud - The Real Cost. With Dr. Augustine Fou.

07 Oct 2025

Contributed by Lukas

Episode SummaryDigital advertising promised perfect accountability—laser-sharp targeting, flawless attribution, and measurable results down to the l...

SBP 146: The Barber's Brief - When A Discount Becomes A Death Spiral

02 Oct 2025

Contributed by Lukas

In this episode, Marc and Vassilis discuss news that caught their attention over the last couple of weeks , including the dangers of discounting, Nike...

SBP 145: The PostPod - The Attention Economy Playbook.

25 Sep 2025

Contributed by Lukas

In this conversation, Marc Binkley and Vassilis Douros reflect on their conversation with Ben Allison, exploring various aspects of media planning and...

SBP 144: The Attention Economy Playbook. With Ben Allison.

23 Sep 2025

Contributed by Lukas

In this episode of The Sleeping Barber Podcast, hosts Marc Binkley and Vassilis Douros sit down with Ben Allison, EVP of Media at VaynerMedia, to unpa...

SBP 143: The Barber's Brief - Does Nike's "Why Do It" Signal the end of Hustle Culture?

18 Sep 2025

Contributed by Lukas

In this episode, Vassilis Douros and Marc Binkley discuss things that caught their attention, including Nike's shift in slogan to resonate with a more...

SBP 142: The PostPod - Music's Marketing Revolution.

11 Sep 2025

Contributed by Lukas

In this conversation, Marc Binkley and Vassilis Douros reflect on their conversation with Alan Cross and explore the evolution of the music industry, ...

SBP 141: Music's Marketing Revolution. With Alan Cross.

09 Sep 2025

Contributed by Lukas

What can marketers learn from 70 years of disruption in the music industry? Legendary broadcaster and musicologist Alan Cross joins Marc Binkley and V...

SBP 140: Move Over Croc, The GOAT is Here! The Barber's Brief, September 4, 2025.

04 Sep 2025

Contributed by Lukas

In this episode of the Barber's Brief, Vassilis Douros and Marc Binkley discuss things that have caught there attention over the last couple of weeks....

SBP 139: Navigating the complexities of B2B Buying. Post Pod Discussion.

28 Aug 2025

Contributed by Lukas

In this episode, Vassilis Douros and Marc Binkley unpack the messy reality of B2B buying, following a thought-provoking conversation with Jann Schwart...

SBP 139: Navigating the complexities of B2B Buying. With Mimi Turner and Jann Martin Schwartz.

26 Aug 2025

Contributed by Lukas

In this episode of the Sleeping Barber podcast, hosts Marc Binkley and Vassilis Douros engage with Mimi Turner & Jann Martin Schwartz who leads th...

SBP 138: Is Substack the New Playground for Gen Z Brands? The Barber's Brief - August 21, 2025.

21 Aug 2025

Contributed by Lukas

In this episode, Marc and Vassilis discuss various thing that caught their eye over the last couple weeks including the cultural impact of Taylor Swif...

SBP 137: How AI Can Save Your Next Campaign. Post Pod Discussion.

14 Aug 2025

Contributed by Lukas

Join hosts Vassilis and Marc as they dive into the transformative power of AI in market research. They welcome Steve Phillips, Chief Innovation office...

SBP 137: How AI Can Save Your Next Campaign. With Steve Phillips.

12 Aug 2025

Contributed by Lukas

In this episode of the Sleeping Baber podcast, Steve Phillips, founder and Chief Innovation Officer at Zappi, discusses the evolution of consumer insi...

SBP 136: Netflix's Secret Weapon! The Barber's Brief, August 7 2025.

07 Aug 2025

Contributed by Lukas

In this episode of Barbers Brief, Vassilis and Marc discuss the evolving landscape of entertainment and advertising, focusing on the YouTube-ification...

SBP 135: Consumer First, Data Always. Post Pod Discussion

30 Jul 2025

Contributed by Lukas

In this conversation, Marc Binkley and Vassilis discuss insights from their chat with Bob Park, focusing on brand management, the importance of data i...

SBP 134: Consumer First, Data Always. With Bob Park.

29 Jul 2025

Contributed by Lukas

In this episode of the Sleeping Baber podcast, we engage with Bob Park, formerly the Chief Brand Officer at GE Appliances. We explore the evolving rol...

SBP 133: GenAI Is Coming for Your Commercials! The Barber's Brief, July 24 2025

24 Jul 2025

Contributed by Lukas

In this episode, hosts Vassilis Douros and Marc Binkley discuss things that caught there eye over the last couple of weeks including the evolution of ...

SBP 132: Beyond Cannes: Post Pod Discussion.

17 Jul 2025

Contributed by Lukas

In this post-pod, Marc Binkley and Vassilis Douros reflect on their conversation with David and their collective experiences at Cannes. They discuss t...

SBP 132: Beyond Cannes: Creativity, Effectiveness, and Lions Intelligence. With David Tiltman.

15 Jul 2025

Contributed by Lukas

In this conversation, Vassilis Douros and David Tiltman discuss the evolution of the Cannes Lions Festival, highlighting its growth and the dual natur...

SBP 131: Chuckwagon Tarps a Sign of Economic Growth? The Barber's Brief, July 10 2025.

10 Jul 2025

Contributed by Lukas

In this episode of Barber's Brief, Vassilis Douros is riding solo discussing various marketing trends and insights, including the economic implication...

SBP 130: Zombie Metrics - Post Pod Discussion.

03 Jul 2025

Contributed by Lukas

Marc Binkley and Vassilis Douros discuss their insights from their recent episode featuring Dale Harrison, Zombie Metrics: Don't Fall for Misleadi...

SBP 130: Zombie Metrics: Don’t Fall for Misleading Data. With Dale Harrison.

01 Jul 2025

Contributed by Lukas

In this episode, Dale Harrison discusses the concept of 'zombie metrics' and their misleading nature in marketing. He emphasizes the importance of dat...

SBP 129: From Rosé to Reality — Cannes 2025 Wrap-Up

26 Jun 2025

Contributed by Lukas

In this episode, Marc Binkley and Vassilis Douros reflect on their experiences at Cannes, discussing key highlights, networking with industry leaders,...

SBP 128: The Cannes Cut Day 4: This Ad Won’t Wear Out

20 Jun 2025

Contributed by Lukas

We’re back with another episode from the Croisette — and today, we unpack a busy (and very hot) Day 4 at Cannes Lions.Marc and Vassilis reflect on...

SBP 127: The Cannes Cut Day 3: Halfway Through, All the Insights!

19 Jun 2025

Contributed by Lukas

Live from Cannes Lions, the Sleeping Barber Podcast welcomes back Matthew Herbert and Connor Archbold from Tracksuit. Together, we unpack the standout...

SBP 126: The Cannes Cut Day 1&2: Hot Takes & Croissant Mistakes.

18 Jun 2025

Contributed by Lukas

In this lively episode of the Sleeping Barber Podcast, hosts Marc, Vassilis, and special guest Conor Byrne (That's What I Call Marketing) recap their ...

SBP 125: Tesla Sales Down 90%? The Barber's Brief June 12, 2025.

12 Jun 2025

Contributed by Lukas

In this episode of Barber's Brief, hosts Vassilis Douros and Marc Binkley express their excitement for the upcoming Cannes festival while discussi...

SBP 124: Brand Building Beyond The Click. With Connor Archbold and Matthew Herbert.

05 Jun 2025

Contributed by Lukas

In this episode of the Sleeping Barber Podcast, Marc and Vassilis delve into the importance of brand tracking and creative marketing in today's pe...

SBP 123: Is Brand Purpose Dead? The Barber's Brief.

29 May 2025

Contributed by Lukas

SummaryIn this episode, Marc Binkley and Vassilis Douros discuss various topics, including brand purpose, insights from Google Marketing Live, the imp...

SBP 122: AI? No one will come and save you. With Mitch Joel.

22 May 2025

Contributed by Lukas

In this episode of the Sleeping Barber Podcast, our hosts Marc Binkley and Vassilis Douros engage in a thought-provoking conversation with Mitch Joel,...

SBP 121: The Barber's Brief: We're going to Cannes! May 15, 2025

15 May 2025

Contributed by Lukas

In this episode of the Barber's Brief, hosts add a little twisst.Vassilis and Marc discuss their upcoming Cannes Lions Festival of Creativity attendan...

SBP 120: Creative Briefs That Don't Suck. With Pieter-Paul von Weiler and Matt Davies.

08 May 2025

Contributed by Lukas

In this episode of The Sleeping Barber Podcast, Marc Binkley and Vassilis Douros sit down with Pieter-Paul and Matt Davies from BetterBriefs to talk a...

SBP 119: The Barber's Brief: Divesting Legacy Platforms? - May 1, 2025

01 May 2025

Contributed by Lukas

Welcome to another episode of The Barber’s Brief!Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a stando...

SBP 118: Driving Modern Luxury: Inside JLR’s House of Brands Strategy. With Charlotte Blank.

24 Apr 2025

Contributed by Lukas

In this episode of The Sleeping Barber, Charlotte Blank, US CMO of Jaguar Land Rover, shares how the brand balances heritage with modern luxury. She e...

SBP 117: The Barber's Brief: Chasing the high? April 17, 2025

17 Apr 2025

Contributed by Lukas

Welcome to another episode of The Barber’s Brief!Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a stando...

SBP 116: Unlocking Future Power in Branding. With Mary Kyriakidi.

10 Apr 2025

Contributed by Lukas

In this episode of The Sleeping Barber Podcast, hosts Mark Binkley and Vasilis Douros are joined once again by Mary Kirikiri, global thought leader at...

SBP 115 - The Barbers Brief: Glazed Donuts Anyone? April 3, 2025

03 Apr 2025

Contributed by Lukas

Welcome to another episode of The Barber’s Brief!Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a stando...

SBP 114: Turn Revenue Gaps Into Growth. With Jeremy Miller.

27 Mar 2025

Contributed by Lukas

In our latest episode of The Sleeping Barber Podcast, we welcome Jeremy Miller, President of Sticky Branding.Jeremey breaks down revenue gaps and show...

SBP 113: The Barber's Brief: Ferris Hamilton's Day Off? March 20, 2025

20 Mar 2025

Contributed by Lukas

Welcome to another episode of The Barber’s Brief!Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a stando...

SBP 112: Leading Brands in an AI World. With Paul Dervan.

13 Mar 2025

Contributed by Lukas

In this episode of The Sleeping Barber Podcast, we sit down with Paul Dervan, Head of Brand Marketing at Miro and author of Run With Foxes, to explore...

SBP 111: The Barber's Brief: Nobody Cares That You Use AI. March 6, 2025

06 Mar 2025

Contributed by Lukas

Welcome to another episode of The Barber’s Brief!Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a stando...

SBP 110: Taking Chaos out of Creativity. With Rethink's Karen Pearce & Morgan Tierney.

27 Feb 2025

Contributed by Lukas

In this episode of The Sleeping Barber Podcast, hosts Marc Binkley and Vassilis Douros dive into the art of creativity with Karen Pierce and Morgan Ti...

SBP 109: The Barber's Brief: New Head of CeraVe? February 20, 2025

20 Feb 2025

Contributed by Lukas

Welcome to another episode of The Barber’s Brief!Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a stando...

SBP 108: Touchdowns & Turnovers: Super Bowl Ads Rated. With Vanessa Chin.

13 Feb 2025

Contributed by Lukas

Welcome back to another episode of The Sleeping Barber Podcast!Super Bowl 59 may be over, but the ads are still making waves! Today, we’re joined by...

SBP 107: The Barber's Brief: Tariff Edition - February 6, 2025

06 Feb 2025

Contributed by Lukas

Welcome to another episode of The Barber’s Brief!Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a stando...

SBP 106: Why Cutting Marketing Budgets is a Mistake. With Hilary Borndahl.

30 Jan 2025

Contributed by Lukas

In this episode of The Sleeping Barber Podcast, Marc Binkley and Vassilis Douros welcome Hilary Borndahl to discuss the critical role of measurement i...

SBP 105: The Barber's Brief - January 23, 2025

23 Jan 2025

Contributed by Lukas

Welcome to another episode of The Barber’s Brief, by the Sleeping Barber Podcast! Join Marc and Vassilis as they dive into the latest marketing and ...

SPB 104: Marketing Resolutions for 2025. With Prof. Byron Sharp.

16 Jan 2025

Contributed by Lukas

In this episode of the Sleeping Barber Podcast, Professor Byron Sharp discusses key marketing resolutions for 2025, emphasizing the importance of unde...

SBP103 - The Barber's Brief - January 9th 2025

09 Jan 2025

Contributed by Lukas

Welcome to another episode of The Barber’s Brief, by the Sleeping Barber Podcast! Join Marc and Vassilis as they dive into the latest marketing and ...

SPB 102: The Barber's Brief: Navigating the 2025 Marketing Trends

18 Dec 2024

Contributed by Lukas

Welcome to Another Episode of Our Barber’s Brief. In our final episode of the year, Vassilis and Marc discuss the key insights from the Cantor 2025...

SBP 101: The Year In Review Episode. With Elena Jasper and Conor Byrne.

11 Dec 2024

Contributed by Lukas

Join our hosts, Marc and Vassilis as they welcome back Elena Jasper from 'The Marketing Architects Podcast' and Conor Byrne from 'Now That's What I Ca...

SPB 100: The Barber's Brief - Celebrating Our 100th Episode

05 Dec 2024

Contributed by Lukas

This is a special episode of the Barber's Brief, where Marc and Vassilis celebrate their 100th episode of the Sleeping Barber Podcast, while still div...

SBP 099 - How To Build Persuasive Presentations. With Nancy Duarte.

28 Nov 2024

Contributed by Lukas

Marketing may involve running campaigns, tracking pricing, or creating brands, but let’s face it—marketers spend a lot of time building decks. Fro...

SBP 098: The Barber's Brief - November 21, 2024

21 Nov 2024

Contributed by Lukas

Welcome to another episode of The Barber’s Brief! Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a stand...

SBP 097 - A Customer Promise Is A Business Strategy, with Roger Martin, Mimi Turner and Jann Martin Schwarz.

14 Nov 2024

Contributed by Lukas

In this episode, we're excited to welcome back our returning guest, Roger Martin, and he's brought along two brilliant co-researchers/authors, Mimi Tu...

SBP 096: The Barber's Brief - November 6, 2024

07 Nov 2024

Contributed by Lukas

Welcome to another episode of The Barber’s Brief! Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a stand...

SBP 095: AI-Powered Synthetic Market Research. With Peter Weinberg.

31 Oct 2024

Contributed by Lukas

Welcome to another episode of the Sleeping Barber Podcast! Join Marc and Vassilis as they dive into the fascinating world of marketing strategy and i...

SBP 094: The Barber's Brief - October 24, 2024

24 Oct 2024

Contributed by Lukas

Welcome to another episode of The Barber’s Brief! Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a stan...