LISTEN TO THIS EPISODE IF YOU SEE YOUR NEW BASELINE & YOU WANT TO AVOID THE JANUARY SALES DIPIf you’ve had an amazing fall + holiday season and you do not want to watch your sales crash back down in January and February. If you’re looking at your Q4 numbers thinking, “Okay…how do I make this my new normal?” this conversation is for you.Today, I’m breaking down how to turn holiday momentum into a higher baseline, what actually drives retention after the rush is over, and the simple shifts that help you keep buyers engaged, re-purchasing, and plugged into your community well into 2026.What You’ll Learn in This Episode:Why January and February reveal your true baseline (and how to raise it)How to use holiday momentum to build long-term revenue, not just a short-term spikeThe difference between “generating more sales” and actually retaining holiday buyersHow to think about the customer journey for both gift-givers and gift-receiversPractical ways to use email, packaging, and touchpoints to keep new customers coming backHow to shift your messaging in January to meet your audience where they are (goals, routines, “new year” energy)What to do now if you feel burned out but still want to protect your new baselineHow to identify the one priority that will move your Q1 revenue forward the fastest📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateausJOIN THE SMALL BUSINESS CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

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