LISTEN TO THIS EPISODE IF YOU HAVE A PRODUCT CATEGORY BUT WONDERING WHERE YOU SHOULD PUT YOUR FOCUS FIRSTIn this Coaching Sessions episode, we're unpacking one of the most common questions I get from product-based founders: Should I focus on direct-to-consumer or retail first?We'll break down the strengths, tradeoffs, and realities of each model, why trying to master both too early often slows your growth, and how to determine which channel should become the foundation of your brand before you expand.If you're ready to scale but aren't sure where to focus your energy, this episode will help you make that decision with confidence.In this episode:How to know whether your product is better suited for eCommerce or retailThe biggest mistake founders make when choosing a sales channelWhy average order value changes your growth strategyThe difference between boutique retail and big-box retailWhen direct-to-consumer creates a competitive advantageWhy some products simply aren't built for retail shelvesThe non-negotiables every brand needs regardless of where you sellHow to choose one sales channel without limiting your long-term growthWhy mastering one channel first leads to faster scaling📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related