Social Media Decoded

How to Elevate Your Online Presence with Powerful Personal Branding

01 Mar 2024

Contributed by Lukas

In this episode, Michelle Thames discusses the importance of personal branding in today's digital age. She emphasizes that a strong personal brand can...

How to Monetize Your Knowledge: A Step-by-Step Guide

28 Feb 2024

Contributed by Lukas

In this episode, host Michelle Thames shares a step-by-step guide on how to monetize your expertise. She emphasizes the importance of identifying your...

How to Turn Content Into Cash: The 14-Day Stan Store Strategy

26 Feb 2024

Contributed by Lukas

In this episode, Michelle discusses the benefits and features of Stan Store, a creator-focused platform for selling digital products and services. She...

Understanding the Modern Consumer: The Psychology Behind Client Attraction in the Digital Era

23 Feb 2024

Contributed by Lukas

How to use psychology to get more clients. Host and marketing expert Michelle Thames explores the psychology behind attracting clients. She discusses ...

Entrepreneurial Insights: Building Community, Start-Up Strategies, Video Content Creation and More with John-David Forsyth

21 Feb 2024

Contributed by Lukas

The importance of community building for a successful business. Host and marketing expert Michelle Thames is joined by John-David Forsyth to discuss t...

Sustainable Business in the Digital Age: Building an Eco-Friendly and Ethical Online Presence

19 Feb 2024

Contributed by Lukas

Environmentally friendly digital marketing is not only an option but a necessity. Host and marketing expert Michelle Thames shares how to minimize you...

Cognitive-Driven Marketing: A New Approach to Strategy with Kwinetta Moore

16 Feb 2024

Contributed by Lukas

The new trend in marketing every entrepreneur must try. Host and marketing expert Michelle Thames speaks with marketing strategist Kwinetta Moore abou...

Automate and Dominate: Embracing Automation Tools for Efficient Marketing

14 Feb 2024

Contributed by Lukas

The easiest marketing hack you aren't doing. Host and marketing expert Michelle Thames shares how automations can work in marketing to bring you more ...

Re-calibrating Your Client Attraction Strategy: 5 Tweaks to Bring in Your Ideal Client

12 Feb 2024

Contributed by Lukas

Five ways to bring in more clients. Host Michelle Thames shares five simple ways to improve your marketing strategy to draw in more ideal clients to g...

Unlocking Brand Success: Quality Over Quantity in Followers, Mastering Brand Negotiation and More with Courtney Bagby Lupilin

09 Feb 2024

Contributed by Lukas

Becoming a successful influencer isn't necessarily about having a large following. Host Michelle Thames and talent expert Courtney Bagby Lupilin share...

The Bookshelf of a Marketing Maven: 5 Must-Reads That Transformed My Approach

07 Feb 2024

Contributed by Lukas

Five books every marketer must read! Host Michelle Thames shares the five best books she's read to become a top marketer in her industry. Tune in for ...

Borrowed Audiences: Amplifying Visibility Through Collaboration

05 Feb 2024

Contributed by Lukas

The easiest way to grow your online community is through collaboration. Host Michelle Thames shares her secret to successfully building a loyal and th...

Entrepreneurial Synergy: Unlocking Success Through Collaboration and Networking with Robbin Kelton

02 Feb 2024

Contributed by Lukas

Why every entrepreneur must embrace collaboration and networking. Host Michelle Thames is joined by Robbin Kelton to share their networking secrets. T...

How to Continue Attracting Clients Even When You're Offline

31 Jan 2024

Contributed by Lukas

Grow your business without being on social media. Host Michelle Thames shares how you can take a break from social media and still bring in new client...

The Art of Visibility: Unveiling the Secrets to Stand Out in the Digital Realm

29 Jan 2024

Contributed by Lukas

The number one thing every brand needs to grow on social media: visibility. Host Michelle Thames discusses not only the importance but also the power ...

Lead Magnet Mastery: Crafting the Perfect Magnet to Draw Your Ideal Client

26 Jan 2024

Contributed by Lukas

Everything you need to know about lead magnets. Host Michelle Thames does a deep dive on lead magnets. She explains what they are and why every busine...

Mastering the Art of Public Relations: Strategies for Success with Megan Bennett

24 Jan 2024

Contributed by Lukas

Why every company needs public relations. Host Michelle Thames speaks with public relations expert Megan Bennett about the role public relations plays...

Trends to Watch: The Future of Social Media Marketing in 2024 and Beyond

22 Jan 2024

Contributed by Lukas

Marketing tips for 2024. Host Michelle Thames shares the latest marketing strategies and tips to keep your business growing with the changes in social...

Creating Captivating Online & In-Person Events: A Comprehensive Guide

19 Jan 2024

Contributed by Lukas

This is the secret to hosting memorable events. After hosting several in-person and virtual events, Michelle Thames breaks down why her events are so ...

The New Age of Networking: Leveraging Social Media to Build Authentic Business Relationships

17 Jan 2024

Contributed by Lukas

How to network in 2024. The old-school ways of networking are no longer relevant. Host Michelle Thames shares how entrepreneurs can network with the u...

Unlocking the Power of Digital Courses: Steps to Share and Monetize Your Expertise

15 Jan 2024

Contributed by Lukas

The best way to create a digital course. Digital courses are more popular than ever, so host Michelle Thames is giving you a rundown of why you should...

Visibility 101: How Consistent Branding Amplifies Your Online Presence

12 Jan 2024

Contributed by Lukas

Why branding matters and how you can use it to grow your business. Host Michelle Thames shares her thoughts on the importance of branding for business...

Content Creation with AI: From Ad Copy to Blog Posts

10 Jan 2024

Contributed by Lukas

Why you should use AI in your business. Host Michelle Thames shares how she uses AI for marketing and content creation. She discusses the benefits of ...

From Intrigued to Sold: Mastering Client Conversion in Fitness Coaching with Stefanie Moton

08 Jan 2024

Contributed by Lukas

Get more clients as a fitness coach. Host Michelle Thames and Stefanie Moton do a deep dive into marketing for fitness coaches. They discuss how fitne...

Mastering Multi-Channel Marketing: Why Every Brand Needs a Holistic Approach

05 Jan 2024

Contributed by Lukas

The fastest way to grow your business: multi-channel marketing. Host Michelle Thames breaks down multi-channel marketing and why all entrepreneurs nee...

Decoding with Michelle: Click to Convert: Boosting Engagement & Monetizing Followers

03 Jan 2024

Contributed by Lukas

Increase your social media engagement and get followers who buy from you. Host Michelle Thames shares her best tips for creating social media content ...

Decoding with Michelle: Juggling Streams: Overcoming Social Media Anxiety & Building Residual Income

01 Jan 2024

Contributed by Lukas

Create passive income and get better at using social media. Host Michelle Thames shares how entrepreneurs can reduce anxiety around showing up on soci...

Operational Harmony: Aligning Business Model and Operations for Success with Jessica Lackey

29 Dec 2023

Contributed by Lukas

The secret to growing any business. Host Michelle Thames speaks with Jessica Lackey about having the right business model to grow your business and ge...

The Era of Ephemeral Content: How Stories Can Drive Engagement

27 Dec 2023

Contributed by Lukas

Why Instagram stories matter. Host Michelle Thames discusses why you need to leverage stories on various social media platforms. She shares the advant...

Pivoting to Podcasting: The How-to Guide for Monetizing Your Expertise

25 Dec 2023

Contributed by Lukas

The ultimate podcasting guide. Host Michelle Thames shares why she started a podcast and how podcasting has helped her business grow and scale. She sh...

Decoding Your Dreams: How Vision Boards Power Success in Business and Life

22 Dec 2023

Contributed by Lukas

In this episode, Michelle discusses the power of vision boards for personal and business growth. She shares her experiences with vision boards and how...

The Truth About 'Likes': Why Engagement Metrics Don't Always Mean Business Success

22 Dec 2023

Contributed by Lukas

Stop stressing over likes on your social media posts. Host Michelle Thames discusses social media engagement and why likes on posts aren't as importan...

Social Media: More Than Just an App – A Powerful Business Tool

20 Dec 2023

Contributed by Lukas

Maximize your social media. Host Michelle Thames shares how entrepreneurs can use social media to its full potential to grow their businesses and netw...

Mastering Online Event Marketing: From Webinars to Masterclasses

18 Dec 2023

Contributed by Lukas

How to plan an online event. Host Michelle Thames breaks down her marketing strategy for online events using both organic and paid marketing. She shar...

Consistency in Content: Why Showing Up Regularly Matters

15 Dec 2023

Contributed by Lukas

The best way to grow your social media unveiled. Host Michelle Thames shares why consistency on social media is the key to social media growth. She sh...

How I Got a Job in Marketing With No Degree

13 Dec 2023

Contributed by Lukas

Despite what you've been told, you can have a successful marketing career without a marketing degree. Host Michelle Thames shares how she became a suc...

Reclaiming Mom: Navigating Burnout and Rediscovering Balance with Christine James

11 Dec 2023

Contributed by Lukas

Balancing motherhood with entrepreneurship. Host Michelle Thames speaks with Christine James about the unique challenges faced by mothers who are entr...

Dissecting a Failed Launch: Lessons Learned and Paths Forward

08 Dec 2023

Contributed by Lukas

Why that launch didn't hit. Host Michelle Thames dives into a failed launch and breaks down why it didn't do well, the top four lessons she took from ...

Client Spotlight: How Katherine A. Young Landed a $5K Speaking Engagement Leveraging ChatGPT

06 Dec 2023

Contributed by Lukas

Use ChatGPT to earn paid speaking gigs. Host Michelle Thames speaks with Katherine A. Young about how she used ChatGPT to grow her business and genera...

Meet My AI Co-Worker: How I'm Using ChatGPT as a CEO, Coach, and Marketing Director

04 Dec 2023

Contributed by Lukas

Use ChatGPT to make more money for your business. Host Michelle Thames shares her secret to success using AI tool ChatGPT. She shares how ChatGPT help...

Entrepreneurial Journeys Unleashed: From Code to Commerce with Yong-Soo Chung

01 Dec 2023

Contributed by Lukas

What does it take to become an entrepreneur? Host Michelle Thames speaks with serial entrepreneur Yong-Soo Chung about how he left the corporate world...

Client Retention 101: Strategies for Long-Term Business Relationships

29 Nov 2023

Contributed by Lukas

Retain long-term clients and earn more money for your business. Host Michelle Thames shares her top five tips for retaining clients to achieve busines...

Digital Revenue Amplified: Scaling Your Business Through Strategic Marketing with Emma Tessler

27 Nov 2023

Contributed by Lukas

Your best marketing strategy for 2023 unveiled. Host Michelle Thames speaks with marketing expert Emma Tessler about the myths and realities of digita...

Attracting The Right Clients: Beyond Just the Numbers

24 Nov 2023

Contributed by Lukas

Want to attract your dream client? In this episode, host Michelle Thames dives into how to attract your ideal client for your business. She shares the...

Tough Love Marketing: Michelle Gifford's Unfiltered Guide to Social Media Success

22 Nov 2023

Contributed by Lukas

How to use Threads and other digital marketing tactics you need to know. Host Michelle Thames speaks with Michelle Gifford about social media strategi...

Short but Mighty: The Undying Reign of Short-Form Video Content

20 Nov 2023

Contributed by Lukas

The benefits of short-form video for your social media strategy. In this episode, host Michelle Thames does a deep dive into short-form video starting...

Social Splash: Navigating Online Growth with Proven Strategies with Shannon McKinstrie

17 Nov 2023

Contributed by Lukas

Stop getting overwhelmed with content creation. Host Michelle Thames and social media strategist Shannon McKinstrie share how online business owners a...

Emoji-nize Your Copy: The Power of Pictorial Punch in Digital Communication

15 Nov 2023

Contributed by Lukas

Don't forget to use emojis in your copy! 😉 In this episode, host Michelle Thames dives into emoji use in copywriting and marketing. She shares how ...

Side Hustle to Success: Monetizing Skills for Multiple Income Streams with Latasha Peterson

13 Nov 2023

Contributed by Lukas

How to turn a side hustle into a lucrative career. Host Michelle Thames speaks with Latasha Peterson about how she turned her side hustle into a multi...

500K: My 4-Year Journey to Online Business Success

10 Nov 2023

Contributed by Lukas

How I created a successful online business in less than 5 years. In this episode, host Michelle Thames shares her journey as a successful entrepreneur...

Learning About The Maniscripting Method with Samantha Kozuch

08 Nov 2023

Contributed by Lukas

Journaling for business growth! In this episode, host Michelle Thames speaks with Samantha Kozuch, the creator of The Maniscripting Journal. Samantha ...

Busting the Batch Myth: Staying Fresh in the Rapid World of Content Creation

06 Nov 2023

Contributed by Lukas

Is it better to batch create content or create content in the moment? Host Michelle Thames discusses the pros and cons of batch creating your content,...

From Clicks to Bricks: Mastering Mass Retail and E-Commerce Growth with Jasmene Bowdry

03 Nov 2023

Contributed by Lukas

The best tips for entering the mass retail market with a product or brand. Host Michelle Thames and Jasmene Bowdry discuss the unique challenges of e-...

Black Friday Blueprint: Strategies for Both Service & Product-Based Businesses

01 Nov 2023

Contributed by Lukas

Learn how to make record-breaking sales this Black Friday! Host Michelle Thames shares the best Black Friday sales strategies for any business. Learn ...

Beauty Unleashed: Accelerating Growth the Beauty and Personal Care Industry with Anthony Standifer

30 Oct 2023

Contributed by Lukas

Building brand awareness and attracting new customers can be challenging in any industry, but it can be especially difficult in an oversaturated indus...

Chasing Clouds: Why Going Viral Isn’t the Social Media Holy Grail

27 Oct 2023

Contributed by Lukas

This is what you need to know before trying to go viral. In this episode, host Michelle Thames talks about going viral on social media, and why going ...

Brand Blueprint: Unlocking Business Success with Strategic Branding with Maggie Bergin

25 Oct 2023

Contributed by Lukas

Trying to figure out what brand strategy is and why you need a brand strategy for your business? In this episode, host Michelle Thames speaks with Mag...

Mingling with Manychat: Mastering Messenger Automations for Meaningful Connections

23 Oct 2023

Contributed by Lukas

Everything you need to know with ManyChat in one quick podcast episode. Michelle Thames dives into the topic of messenger marketing and how tools like...

Connected Conversations: Embracing the Power of Online Communities with Kendall Breitman

20 Oct 2023

Contributed by Lukas

Do you know how to build an online community? In this episode, host Michelle Thames speaks with Kendall Breitman about the importance of building comm...

Unraveling Instagram Threads: Navigating the Tapestry of Social Stories

18 Oct 2023

Contributed by Lukas

What is Instagram Threads? Host Michelle Thames breaks down Instagram Threads and how you can leverage the newest social media platform for your busin...

Podcast Paradigm: Unlocking Business Success as a Guest with Christina Lenkowski

16 Oct 2023

Contributed by Lukas

You can grow your business by being a podcast guest. Host Michelle Thames and guest Christina Lenkowski discuss how to leverage being a guest on a pod...

Audience vs. Community: More than Just Semantics

13 Oct 2023

Contributed by Lukas

What's the difference between an audience and a community? Host Michelle Thames, long time community-building advocate, discusses the two categories a...

The Future of Affiliate Sales for Influencers with Lauren Petrullo

11 Oct 2023

Contributed by Lukas

You can launch an incredible career even with the biggest setbacks. In this episode, host Michelle Thames speaks with Lauren Petrullo who became homel...

The $100K Journey: Lessons for Success in Business

09 Oct 2023

Contributed by Lukas

The top 5 tips to hit $100,000 in your business. Host Michelle Thames breaks down 5 simple, yet crucial, lessons every entrepreneur has to learn in or...

Visual Vanguard: The Power of Video in the Digital Age with Armando Leduc

06 Oct 2023

Contributed by Lukas

Everything you need to know to start a social media marketing campaign. Host Michelle Thames speaks with Armando Leduc about the basics of creating a ...

The Social Media Manager's Playbook: Navigating The Ins and Outs of Instagram with Hannah Hoffmann

04 Oct 2023

Contributed by Lukas

Hack the Instagram algorithm and grow your following with this episode of Social Media Decoded. Host Michelle Thames speaks with Hannah Hoffmann about...

Content Catalyst: Social Media & Video Podcasting for Impact-Driven Entrepreneurs with Danyah Aossey

02 Oct 2023

Contributed by Lukas

Learn the importance of storytelling with your social media content. Host Michelle Thames and Danyah Aossey discuss the importance and benefits of vis...

From Followers to Family: My 14-Year Journey in Community Building

29 Sep 2023

Contributed by Lukas

Want to build an online community that feels like family? In this episode, host Michelle Thames shares her journey as a social media influencer and co...

Mastering Instagram's Content Creation Game with Juan Galan

29 Sep 2023

Contributed by Lukas

Make the most of IG Creator Academy and learn to create better content for your social media. In this episode, host Michelle Thames speaks with Juan G...

Cashing In on Clarity: 3 Proven Ways to Monetize Your Framework Through Social Media!

27 Sep 2023

Contributed by Lukas

I often get asked, "What is a framework and how do I make money off of it?" In this episode, host Michelle Thames explains frameworks, how they apply ...

Scaling from Side Hustle to CEO with Naomi Genota

25 Sep 2023

Contributed by Lukas

You can turn your side hustle into a full-time business. Host Michelle Thames speaks with CEO and entrepreneur Naomi about how she went from having a ...

Break Free and Level Up: Strategies for the Stuck Entrepreneur

22 Sep 2023

Contributed by Lukas

Need to get out of a rut as an entrepreneur? Host Michelle Thames shares her best tips on how entrepreneurs can get "unstuck" in their businesses so t...

First Impressions & Financial Success: Unlocking the Power of Initial Encounters with Keri Blair

20 Sep 2023

Contributed by Lukas

Want to make a lasting first impression? In this episode, host Michelle Thames speaks with personal stylist Keri Blair about making lasting impression...

Ghosting Outdated Trends: 7 Social Media Trends To Ditch Today

18 Sep 2023

Contributed by Lukas

Social media trends you need to stop following and what to do instead. In this episode, host Michelle Thames goes over 7 popular social media tactics ...

From Zero to 200K Downloads: 3 Wild Years, 100 Guests, and 250 Podcasting Adventures!

15 Sep 2023

Contributed by Lukas

Everything I've learned about creating a great podcast! In this episode, host Michelle Thames reflects on her 3 years of podcasting and the lessons sh...

Small Business Marketing with Loomly Director of Marketing Andrew Barlos

13 Sep 2023

Contributed by Lukas

How to build an effective social media strategy with limited resources. Host Michelle Thames speaks with Loomly's Director of Marketing, Andrew Barlos...

From Invisible to Irresistible: Amplifying Your Digital Influence

12 Sep 2023

Contributed by Lukas

Dive into the magnetic world of influence in this exclusive episode! We uncover the nuances between true influence and popularity in our digital era. ...

Autopilot Sales: The Power of Video, Email, and Automation

11 Sep 2023

Contributed by Lukas

Learn to generate more sales using social media and email. Host Michelle Thames shares tips on driving sales through video content, email marketing, a...

Embracing Your True Self in Every Moment with Shanel Evans

08 Sep 2023

Contributed by Lukas

Three tips to boost your online influence. In this episode, host Michelle Thames and Shanel Evans discuss how creatives can increase their influence a...

How To Balance The Wife, Mother and CEO Hat All At One Time with Khallilah Watkins

06 Sep 2023

Contributed by Lukas

Learn to enjoy social media without comparing yourself to others. In this episode, host Michelle Thames and Khallilah Watkins discuss the joys and cha...

Behind The Scenes as A Celebrity Marketing Manager with Cassie Petrey

04 Sep 2023

Contributed by Lukas

What does it take to manage the social media account of an A-list celebrity? Marketing manager Cassie Petrey knows! In this episode, host Michelle Tha...

Stop Worrying About the Algorithm and Focus on The Audience with Brock Johnson

01 Sep 2023

Contributed by Lukas

How to grow on social media and maintain that growth. In this episode, host Michelle Thames is joined by Instagram coach Brock Johnson to discuss grow...

How to Turn Your Content into Cash with Carla R Cannon-Lawrence

30 Aug 2023

Contributed by Lukas

Use your social media and online content to earn money. Host Michelle Thames Carla R Cannon-Lawrence discuss how to create intentional content that wi...

Unleashing Marketing Mastery with Business Coach Julie Ciardi

28 Aug 2023

Contributed by Lukas

Learn how your mindset impacts your marketing. In this episode, host Michelle Thames and Julie Ciardi discuss the importance of mindset for successful...

How Human Design Can Impact Productivity with Affiliate PR Agent Kaila O'Connor

25 Aug 2023

Contributed by Lukas

Use affiliate marketing to scale your business. Host Michelle Thames and Kaila O'Connor discuss the benefits of affiliate marketing and why it's such ...

Starting The Side Hustle As An Influencer Virtual Assistant with Alex Porterfield

23 Aug 2023

Contributed by Lukas

How to earn six figures as an influencer. In this episode, host Michelle Thames speaks with Alex Porterfield about how influencers can leverage their ...

Achieving Authenticity in Digital Marketing: How To Build Trust & Engagement w Candace Junee

21 Aug 2023

Contributed by Lukas

Make sales while remaining authentic to yourself and your business. Host Michelle Thames and Candace Junée discuss the importance of authenticity in ...

Building Bridges, Not Followers: How Community Transforms Your Business

18 Aug 2023

Contributed by Lukas

The most important determinant of success for any business is community building. In this episode, host Michelle Thames shares how you can build a com...

No Pressure: Shifting Your Perspective on Instagram

16 Aug 2023

Contributed by Lukas

Have fun on Instagram as an entrepreneur. In this episode, Michelle Thames shares how you can stop fighting the Instagram algorithm and start having f...

Celebrate Our 3 Year Anniversary - Live Episode

14 Aug 2023

Contributed by Lukas

From natural hair bloggers and influencers to podcasters and entrepreneurs. In this special anniversary episode, host Michelle Thames is joined by Jen...

Marketing and Community with Cassie Tucker and Erica Spitzley

11 Aug 2023

Contributed by Lukas

Use your marketing efforts to build an online community. Join Michelle Thames, Cassie Tucker, and Erika Spitzley as they talk all about community buil...

Hootsuite's Konstantin Prodanovic: Trends for 2023

09 Aug 2023

Contributed by Lukas

How to become a social media manager and keep up with the latest social media trends. Host Michelle Thames speaks with Konstantin Prodanovic of Hootsu...

Manifest Your Dream Life and Business with Tara Nolan

07 Aug 2023

Contributed by Lukas

Grow your business without sacrificing your personal life. Host Michelle Thames speaks with Tara Nolan of Transformation Tara to discuss how content c...

The Art of Persistence: Creating Content When No One is Watching

04 Aug 2023

Contributed by Lukas

What to do when it feels like nobody is paying attention to your content. In this episode, host Michelle Thames shares tips from her experience as a s...

From Posts to Podiums: How Social Media Landed Me a Paid Speaking Gig

02 Aug 2023

Contributed by Lukas

Learn how to get paid speaking engagements to share your expertise and skills. In this episode, host Michelle Thames shares how she got her first paid...

Leveraging Facebook: How I Landed a $6K Client with Facebook's Professional Mode

31 Jul 2023

Contributed by Lukas

Are you wondering if you should use Facebook for your business? Host Michelle Thames shares not only the benefits of using Facebook's professional mod...

Mindful Selling: Mastering the Art of Sales and Shaping Success with Katie Bambrick

28 Jul 2023

Contributed by Lukas

Simple ways to increase sales for your business. In this episode, host Michelle Thames and sales and marketing coach, Katie Bambrick share strategies ...

Turning Strangers into Buyers in 45 Minutes with Elena Daccus

26 Jul 2023

Contributed by Lukas

Three steps to increasing sales for your business. In this episode, host Michelle Thames speaks with Elena Daccus what some of the biggest and most su...

Designing the Digital Storefront: A Deep Dive into E-commerce Branding with Abbey McGrew

24 Jul 2023

Contributed by Lukas

Your brand identity is an essential aspect of the success of your business. In this episode, host Michelle Thames speaks with Abbey McGrew to discuss ...

4 Corners of Financial Success: Redefining Small Business Finance with Danielle Hendon

21 Jul 2023

Contributed by Lukas

You can have a CFO without hiring a full-time CFO. In this episode, host Michelle Thames is joined by Danielle Hendon of 4 Corners CFO. They talk abou...