Social Media Decoded

TikTok Best Practices W/ Brooklyn Dinesen

11 Nov 2022

Contributed by Lukas

Grow your brand on TikTok with help from Brooklyn Dinesen. Host Michelle Thames speaks with Brooklyn about everything you need to know before developi...

TikTok vs Reels - Which One Is Best For Your Brand

07 Nov 2022

Contributed by Lukas

Should you use TikTok or Instagram Reels for your online business? Host Michelle Thames shares the benefits of using each platform and breaks down the...

How I Quit My Job to Build My Online Marketing Agency

04 Nov 2022

Contributed by Lukas

Start your own online business with these tips from Host Michelle Thames. Michelle shares what it took to build a successful online marketing agency a...

Proven Influencer Marketing Methods w/ Terrah Holder

01 Nov 2022

Contributed by Lukas

Influencer marketing can be an essential aspect of growing your online business. Terrah Holder joins host Michelle Thames to chat about all things inf...

How Creators Can Make Passive Income Selling Your Expertise

28 Oct 2022

Contributed by Lukas

Make passive income as a content creator using information and content you already have! Host Michelle Thames shares how you can leverage your knowled...

The All-In-One App That Makes Running An Online Business Easy with Stan Store creator, John Hu

26 Oct 2022

Contributed by Lukas

Run your online business and scale to new heights with the all-in-one app Stan. In this episode, host Michelle Thames speaks with Stan creator John Hu...

Monetizing A Small Podcast Audience with Anne Claessen

24 Oct 2022

Contributed by Lukas

You don't have to have a large audience to start monetizing your podcast! Host Michelle Thames speaks with Anne Claessen, founder of The Podcast Babes...

Easy Ways To Get Clients On Social Media Today

21 Oct 2022

Contributed by Lukas

Getting more clients for your online business doesn't have to be hard. Host Michelle Thames shares tips you can include in your social media strategy ...

What is Netnography and Why It Matters on Social Media with Maia Regman

17 Oct 2022

Contributed by Lukas

As a business owner, you have to maintain alignment in your brand and content strategy. Host Michelle Thames speaks with Maia Regman about why you nee...

How To Be Visible in an Oversaturated Online Market with Jalynn Jones

14 Oct 2022

Contributed by Lukas

You need to stand out in an oversaturated online market to grow your online business. Host Michelle Thames speaks with Jalynn Jones about becoming vis...

Win $10,000 With The Stan Creator Business Challenge

12 Oct 2022

Contributed by Lukas

Get help growing your online business with the Stan Creator Business Challenge! This is your opportunity to go from creator to entrepreneur, scale you...

3 Ways on How You Can Start an Online Business in 2022

10 Oct 2022

Contributed by Lukas

Do you want to start an online business? Starting and growing an online business takes time and effort, but you don't have to do it alone. Host Michel...

Pinterest Tips for Small Businesses with Kate Ahl

07 Oct 2022

Contributed by Lukas

Pinterest is still relevant, and you can leverage it to grow your business. In this episode, Kate Ahl shares how you can use Pinterest to grow your bu...

How to get more leads from Instagram

03 Oct 2022

Contributed by Lukas

Instagram is a great tool for generating leads. In this episode, host Michelle Thames shares how you can take advantage of the community you've create...

Why You Need A Personal Brand with Katie Zeppieri

30 Sep 2022

Contributed by Lukas

Do you need a personal brand? Host Michelle Thames and guest Katie Zeppieri say yes. In this episode, Katie Zeppieri shares why you need a personal b...

4 Ways to Make Good Content

26 Sep 2022

Contributed by Lukas

Making good content on social media isn't complicated. In this episode, host Michelle Thames shares how to make good social media content. Follow thes...

Power of Pinterest with Presh Rodgers

23 Sep 2022

Contributed by Lukas

Pinterest is an often overlooked social media platform that can be an essential part of growing your business. In this episode, host Michelle Thames s...

Why You Shouldn't Chase New Followers

19 Sep 2022

Contributed by Lukas

Grow your online business not by chasing followers, but by building and nurturing your community. Host Michelle Thames explains why you shouldn't chas...

Building a Successful Side Hustle with Hala Taha

16 Sep 2022

Contributed by Lukas

You can use social media to create a successful side hustle. Host Michelle Thames speaks with Hala Taha about how to start a side hustle using social ...

How To Make Your Marketing Strategy Simple and Focus on Getting Clients and Generating Revenue with Alessandro Diruscio

12 Sep 2022

Contributed by Lukas

Learn Alessandro Diruscio's two-step method to make your marketing strategy simple. In this episode, host Michelle Thames speaks with Alessandro Dirus...

The Best Ways To Make Money on Social Media in 2022

09 Sep 2022

Contributed by Lukas

It is possible to make money using social media. Host Michelle Thames has been using social media to generate income for over a decade. In this episod...

Why It’s Time To Start Chasing a Community (Not Just An Audience) with Kim Johnson

05 Sep 2022

Contributed by Lukas

As an online business owner, you need to focus on growing your community, not just an audience. Host Michelle Thames speaks with Kim Johnson about why...

Building a Successful Multi-Million Dollar E-Commerce Business with Kim Lewis

02 Sep 2022

Contributed by Lukas

Grow your business into a multi-million dollar e-commerce business with help from Kim Lewis. In this episode, Kim Lewis shares how social media fits i...

4 Things Every Online Business Owner Needs To Have

29 Aug 2022

Contributed by Lukas

There are certain tools every online business owner needs to scale their business. In this episode, host Michelle Thames shares what these tools are a...

How to Figure Out if SEO is the Right Acquisition Channel for Your Business with Farzad Rashidi

26 Aug 2022

Contributed by Lukas

SEO can be intimidating, but once you determine the right acquisition channel for your business, you can start utilizing SEO to grow your online busin...

Why You Should Set Social Media Goals for Your Business

22 Aug 2022

Contributed by Lukas

Every online business needs to have social media goals. As a business owner, you need to develop a clear strategy for how to achieve those social medi...

How to Network on Social Media/Twitter Spaces with Brittany Reese

19 Aug 2022

Contributed by Lukas

Social media, and especially Twitter, are great spaces for networking. Networking is an essential step business owners have to take to grow their busi...

Is Perfectionism Holding You Back from Posting on Social Media?

15 Aug 2022

Contributed by Lukas

Highly curated Instagram feeds hold back many online business owners because they're waiting to post their content until it is perfect. Host Michelle...

How to Manage Social Media in Real Time with Kikora Mason

12 Aug 2022

Contributed by Lukas

Social media is an ever-changing landscape, and it's critical that as an online business owner, you adapt to not only the changes to various social me...

How to Use Storytelling to Sell on Social Media

08 Aug 2022

Contributed by Lukas

Storytelling is an essential part of social media. Host Michelle Thames shares how you can use storytelling to connect with your target audience and c...

How to Grow Using Instagram Reels with Anna Turner

05 Aug 2022

Contributed by Lukas

Instagram reels are essential to any Instagram strategy and are now required if you want to grow your online business. In this episode, host Michelle ...

How to Show Up Confidently on Social Media

01 Aug 2022

Contributed by Lukas

Let me help you show up on social media with confidence. In this episode, host Michelle Thames shares her struggles with being confident on social med...

How to Build an Authentic Personal Brand on Social Media with Jourdan Guyton

29 Jul 2022

Contributed by Lukas

Your personal brand on social media must be authentic if you want to connect with your ideal community. In this episode, Jourdan Guyton shares why it'...

How to Increase Your Reach on Instagram

25 Jul 2022

Contributed by Lukas

Increasing your reach on Instagram means you connect with more potential customers and you build connections with a larger community. Although engagem...

How to Complete a Website and Social Media Audit with Kathy Fredrickson

22 Jul 2022

Contributed by Lukas

Conducting regular social media and website audits is an essential aspect of having an online presence. In this episode with Kathy Fredrickson, Direct...

Building a Personal Brand on YouTube with Christina Gwira

18 Jul 2022

Contributed by Lukas

You need a personal brand, and you can use YouTube to create your online personal brand. In this episode, I speak with vlogger and entrepreneur Christ...

Group Coaching Information Session

15 Jul 2022

Contributed by Lukas

If you need help growing your social media, Michelle Thames' Social Success Group Coaching Accelerator program is for you. Learn how to grow your busi...

Attraction Marketing with Jen Ludington and Megan McCann

11 Jul 2022

Contributed by Lukas

Attraction marketing is essential for your online business. In this episode, I speak with Jen and Meg about overcoming adversity in business, collabor...

Why You Should Create Collab Posts on Instagram

07 Jul 2022

Contributed by Lukas

Collaborative posts are one of Instagram's newer features and if you aren't using them already, you're missing out. Instagram likes it when you use it...

What is SOPR and How Can it Help Your Brand Online with Carey Balogh and Lauren Genest

04 Jul 2022

Contributed by Lukas

 Your online business needs SOPR, which is also known as social media public relations. In this episode, I speak with Carey Balogh and Lauren Genest ...

How to Write an Instagram Bio that Attracts Your Ideal Clients

01 Jul 2022

Contributed by Lukas

Your Instagram bio is your first impression for potential new clients. You have to make sure your Instagram bio tells your ideal client who you are an...

How to Become a Social Media Manager in 2022 with Tyler Jackson

27 Jun 2022

Contributed by Lukas

Become a social media manager by following these simple tips from Tyler Jackson. Social media has changed a lot since the launch of platforms like Fac...

How to Become Purposefully Visible on Social Media

24 Jun 2022

Contributed by Lukas

You can use social media to build your personal brand, grow your company, or bring awareness to a cause. Whatever your reason for using social media, ...

Nurturing a high converting audience using Twitter with Ciarra Herring

20 Jun 2022

Contributed by Lukas

Twitter has been around for a hot minute - I think most businesses treat is as though it is the messy Aunt of the family...you know, the one who shows...

How to Create Viral Content for Social Media

17 Jun 2022

Contributed by Lukas

If you want to go viral, you have to follow the right steps. To go viral, you need the right combination of detail, strategy, and luck. Listen to thi...

The Importance of Prioritizing Mental Wellness while Maximizing Social Media with Thomas Drew

13 Jun 2022

Contributed by Lukas

You can prioritize your mental wellness and still maximize your social media for your online business. In this episode with Thomas Drew, we discuss pr...

How to Use Instagram's 2 New Feeds

10 Jun 2022

Contributed by Lukas

Instagram update: Instagram now offers two news feeds. In this episode, I break down the two different Instagram news feeds and how to use them. Plus ...

How to Cultivate an Audience Beyond the Follow Button with Sydney Hart

06 Jun 2022

Contributed by Lukas

If you want to draw in your target audience, you need to listen to this episode with Sydney Hart, a brand and web designer, and a copywriter. We talk ...

How to Increase the Visibility of Your Content on Social Media

03 Jun 2022

Contributed by Lukas

If you want to increase the visibility of your content on social media you need to listen to this episode. You can grow your online business by levera...

Finding and Nurturing Your Target Audience with Avery Campbell

30 May 2022

Contributed by Lukas

If you want to sell your products online, you need to find your target audience and nurture your online community. In this episode with Avery Campbell...

Latest Instagram Updates May 2022

27 May 2022

Contributed by Lukas

The latest Instagram updates are here! In this episode, I go over the latest Instagram updates and how you can implement them for your online business...

How to Build your Email List Using Social Media with Aquilla Farrell

23 May 2022

Contributed by Lukas

We have all heard time and time again that in order to scale we need an email list — this is very intimidating, to say the least. You know how much ...

Instagram Live Best Practices

20 May 2022

Contributed by Lukas

Livestreaming is a great way to connect with your audience on social media. You can live stream on Instagram, Facebook, LinkedIn, and Twitter. In thi...

Community Building as an Influencer on Social Media with Natalie Barbu

16 May 2022

Contributed by Lukas

After being in the influencer industry for a decade, Natalie has seen it transform and has experienced all the struggles that come with it. Being a co...

How to Utilize UGC in Your Social Media Strategy

13 May 2022

Contributed by Lukas

In this episode, I discuss user-generated content and how you can incorporate user-generated content (UGC) as a part of your social media strategy. U...

How to Create Great Content that Resonates with Your Audience with Kalli Combs

09 May 2022

Contributed by Lukas

I will say this until I am blue in the face — Content is King (or well Queen 👑) Today I chat with Kalli Combs on how you can get started creatin...

How to Utilize Facebook Groups in 2022

06 May 2022

Contributed by Lukas

Facebook groups are still relevant in 2022 and can be a great way to connect with your community and create a loyal customer base.In this episode, I d...

Targeting the Most Relevant Influencers for Your Brand with Liav Chen

02 May 2022

Contributed by Lukas

Liav Chen is the Co-Founder and CEO of Humanz, an AI-powered platform that makes influencer marketing accessible, reliable and trustworthy for markete...

Why You Must Constantly Revisit Your SM Strategy

29 Apr 2022

Contributed by Lukas

A social media strategy is the key to running a successful business on social media. But you can't just create your strategy one time and forget about...

How to use Linkedin to Tell Your Brand Story with Danielle Wallace

25 Apr 2022

Contributed by Lukas

Danielle Wallace is the storytelling enthused copywriter and content strategist of Chayil Media Publishing where she helps powerhouse brands flip fact...

What You Need to Know Before You Start Facebook Ads for Small Business with Stacy Reed

22 Apr 2022

Contributed by Lukas

Stacy Reed is a pillar in social media advertising having generated over $125 million for some of the largest shoe & apparel brands in the world worki...

How to Repurpose Content

18 Apr 2022

Contributed by Lukas

Repurposing content should be a key part of your social media strategy. In this episode, you'll learn what repurposing content is, as well as my easy ...

100th Episode: How to Get Seen & Paid on Social Media

11 Apr 2022

Contributed by Lukas

Thank you all for being a part of this podcast community! Take a listen to the 100th episode and learn how you can get seen and paid on social! 🎉—...

3 Instagram Myths You Need to Know

08 Apr 2022

Contributed by Lukas

Want to grow your social media but don't know where to start? Listen to this episode where I break down some of the most common social media myths out...

How to Maximize Social Audio to Generate More Conversions & Conversations with Troy Sandridge

04 Apr 2022

Contributed by Lukas

The million dollar question is that is floating around is, What is Social Audio?! Today's special guest Troy Sandridge is an award-winning marketing ...

How to Create an EASY Content Work Flow with Gabriella Layne-Avery

28 Mar 2022

Contributed by Lukas

Gabriella Layne-Avery is a Content Strategist & Creative Director who helps brands build communities online with content. Kickstarting her career as ...

Metrics, Data and How to Leverage it All with Arthur May

25 Mar 2022

Contributed by Lukas

We all know that data and metrics are important for our business, but the million-dollar question still floats around...WHY???In today's episode I cha...

Should You Be Using Text Messaging Techniques to Increase Sales with Mary Barnett

21 Mar 2022

Contributed by Lukas

Mary Barnett, also known as “MobileMary” in the industry, is a Text Marketing and Social Media Expert…and her company, Another Brilliant Idea, I...

Tips to Create Your Instagram Content Strategy

18 Mar 2022

Contributed by Lukas

Do you have a content strategy? It’s like so important to have one when it comes to IG. In today’s podcast, I am going to give you some tips to h...

Why You Need to Incorporate Organic Social Media into Your Marketing Plan with Nicole Hamzeloo

14 Mar 2022

Contributed by Lukas

Nicole is the founder and CEO of Thrive Collective Co. Nicole and her team help startups and small businesses to grow and convert customers on social ...

3 Actionable Ways to Build an Engaged Community on Instagram

11 Mar 2022

Contributed by Lukas

Instagram is a HUGE place to build an awesome community. But what are some actionable ways that you can do this easily? I got you friend! Let’s chat...

Instagram Is Bringing Back Chronological Feed

07 Mar 2022

Contributed by Lukas

Staying on top of the constant changes for Social Media can be DRAINING ... but that's where I come in! I make it my duty friend to keep you informed...

3 Things to Do to Attract Consistent Clients on Social Media

04 Mar 2022

Contributed by Lukas

Are you trying to attract clients, but not only clients the RIGHT clients? Well friend you are in luck because I have 3 tips on how you can attract c...

Want To Be a Guest on 100th Episode of The Social Media Decoded Podcast? March 12th 2022 5 PM CST!

02 Mar 2022

Contributed by Lukas

The Social Media Decoded Podcast is doing a LIVE Recording of its 100th episode!!Want to attend and be a part of the live audience? Grab your ticket ...

How to Make a Good Impression on Instagram

28 Feb 2022

Contributed by Lukas

Looking to get more out of your Instagram presence in 2022? Right now it is a good time to revisit your Instagram strategy, to add any new guidelines ...

Things to Stop Doing on Social Media in 2022

25 Feb 2022

Contributed by Lukas

So friend, I know there are so many strategies out there but some of them that you are using may not be working friends. So let’s chat about some so...

Organic Content — Is it Worth the Hype with Jelena Ostrovska

21 Feb 2022

Contributed by Lukas

Jelena first got started in business at the age of 18 when her parents introduced her to network marketing. So having skipped college, her journey inv...

Understanding Instagram's 2022 Predictive Trends Report and How to Use it to Your Advantage

18 Feb 2022

Contributed by Lukas

In case you haven't picked up on it yet but I am a social media nerd! I love all things social media and I am super data-driven in my business. In De...

How to Grow your Social Media while Managing a Team and Avoiding Burnout with Becca Booker

14 Feb 2022

Contributed by Lukas

Northern-California made, Becca received a double-major in Marketing and Journalism from Barrett, The Honors College at ASU and now lives under the su...

2022 BONUS Social Media & Digital Marketing Trends You Need To Know

11 Feb 2022

Contributed by Lukas

Friends, as we all have seen, the pandemic has changed the way we do things — and sadly it won’t be getting old any time soon. Even as we adjust ...

Instagram Updates You Should Know

11 Feb 2022

Contributed by Lukas

We ALL know that 2022 is the year of change! The winds are shifting and we're all just doing our best to stay on top of it all! In order to not feel ...

Social Commerce and the Role of Creators, Content, and Community with Jennifer Kye

07 Feb 2022

Contributed by Lukas

Jennifer Kye is Head of Commerce at social-first marketing company GoSpooky. Born and raised in LA, as a first generation of Korean immigrants, Jennif...

How to Monetize Your Brand and Stay True to You with Jenell B Stewart

31 Jan 2022

Contributed by Lukas

From special education classroom teacher to self-made entrepreneur Jenell B Stewart has helped hundreds of women build thriving brands through her Dig...

Staying Ahead of Trends and Growing a Business with Andréa Jones

24 Jan 2022

Contributed by Lukas

Andréa Jones has built an online business committed to empowering businesses to utilize the power of social media in a positive and impactful way, wi...

Powerhouse Pinterest with Tamara Sykes

17 Jan 2022

Contributed by Lukas

Tamara Sykes is a Caribbean-born mom, wife, and entrepreneur dedicated to helping women create a business and life that they love. Using her digital k...

How to Create a Month-Long Content Plan in 30 mins with Allie Martin

10 Jan 2022

Contributed by Lukas

Allie Hembree Martin is a visibility expert and owner of Fame and Fortune. She works with female entrepreneurs to elevate their brand and gain credibi...

How to Build Like, Know and Trust on Social Media

03 Jan 2022

Contributed by Lukas

The “know like trust” (KLT) factor is a marketing concept that has become super important. The goal of social media and selling on social or the i...

Should You Use Organic or Paid Social Media Marketing?

27 Dec 2021

Contributed by Lukas

In today's episode, we are talking about paid marketing vs. organic marketing. If you've been a listener before you know I've chatted about this a few...

Instagram Growth Hacks 2022

20 Dec 2021

Contributed by Lukas

I started on IG as a natural hair influencer and pivoted into becoming a social media expert. I worked in marketing for a large brand and had learned ...

Upgrade Your Social Media Plan with a Few Tweaks - 2022 Strategy

13 Dec 2021

Contributed by Lukas

Friends let me first say that you don’t have to try everything under the sun, all at once. Don't stress yourself out. The purpose of my podcast is t...

How to compete in a crowded social media market

06 Dec 2021

Contributed by Lukas

The market is saturated — as business owners and influencers, it isn't anything new. So the million-dollar question is, HOW TO STAND OUT! I share ...

How to use your personal Facebook page to get new clients

29 Nov 2021

Contributed by Lukas

The number of times I have heard people say that Facebook is dead for business...well let's just say I would have a REAL nice car.The issue when it co...

How To Set Social Media Goals You Actually Reach For Your Business

22 Nov 2021

Contributed by Lukas

We all know that setting goals can be a bit of a trigger for some people. "If you're not setting goals then what are you doing" was a VIBE back in 201...

Misconceptions about going "viral"

15 Nov 2021

Contributed by Lukas

Are you ready to go viral? Can your business sustain itself if you go viral on social media? In this episode, I chat about the misconceptions of your ...

Why You Should Prioritize Building a Community Over Getting Followers

08 Nov 2021

Contributed by Lukas

When building a brand on social media, building a community is essential for growth.  Your following is more than just a number. Each follower is a s...

Preparing Your Social Media for Black Friday

01 Nov 2021

Contributed by Lukas

With the holidays right around the corner, I want to share some survival tips to surviving Black Friday on Social Media! 5 tips to survive Black Frid...

Mistakes Influencers Make When Pitching Brands

25 Oct 2021

Contributed by Lukas

I've been an influencer for going on 12 years and I also had the opportunity to work for a beauty brand managing and recruiting influencers for progra...

Instagram Live Video Types For Your Business

18 Oct 2021

Contributed by Lukas

Types of Instagram Live Videos It’s important to get creative with your live videos take time to brainstorm ideas. What about your business gets fo...

The Instagram Shutdown October 2021

11 Oct 2021

Contributed by Lukas

What did we learn from the Instagram shutdown of 2021? Do you remember where you were lol? No, really it was a crazy day and lots to discuss when it c...

Instagram Hashtag Updates October 2021

04 Oct 2021

Contributed by Lukas

Hey Friends!Instagram made some announcements with hashtags.  Listen to the episode to hear all about the changes!! Will you approach hashtags differ...