Welcome back to some SoMe — your tuesday mini-brief on what’s actually trending across social: In this episode we break down the “Unfortunately, I do love…” guilty-pleasures trend, how brands can use “In a room full of people, I look for…” prompts for relatable marketing, and the Sabrina Carpenter “when did you get hot?” audio powering glow-up and transformation edits on TikTok, Reels, and Shorts. We’re Lea (Gen Z) and Freddy (Millennial). Each week we scroll, test, and translate trends into plain(-ish) English so you don’t have to. Follow us on Instagram @someSoMe.podcast, where we post the clips, links, and examples we mention. New episodes every tuesday — subscribe, rate, and see you next week.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

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