Bridey Drake: The brutal reality of being judged by 11 million people
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What is the main topic discussed in this episode?
Hello and welcome to Something to Talk About, the Stella podcast. I'm Sarah Lamarquand, your host, and every week I sit down with some of the biggest names in the country because when Australia's celebrities are ready to talk, they come to Something to Talk About. Bridie Drake is 25, has more than 11 million followers and has posted on social media almost every single day since 2019 and from her childhood bedroom.
I'd hosted a video and it got like 40,000 views and from that moment I was hooked.
She also has a multi-million dollar pyjama business, has won back-to-back actor awards, was named TikTok creator of the year and is about to take on an entirely new challenge, starring in her own six-part documentary series, Pure Average.
I was the girl who got average grades. I wasn't the smart one, I wasn't the pretty one, I was just really average in society's standards and I didn't let society define who I was.
On paper, Bridie's life looks extraordinary. But Pure Average asks a very modern question. What happens when you spend your entire adult life growing up online? On today's episode of the Stellar podcast, Bridie opens up about the pressure of living publicly, why she turned to renovating outback houses with her dad, navigating body image and internet commentary, and why, despite her fame, she still sees herself as a quote-unquote average Aussie girl next door. Bridie Drake, welcome to The Stellar Podcast.
Thank you so much for having me. I'm excited to be here. I don't do podcasts really often, so it's new for me, but I'm really excited.
You've won Australian TikTok Creator of the Year. You've backed it up with two consecutive wins at the Actor Awards, and you're about to release a six-part documentary series called Pure Average. I've been told that you have posted every day since 2019. Is that true?
It's almost true. Look, I'm going to be honest, probably like maybe I missed 10 days. But if you were to take all my videos and divide it across the days, it's a minimum of two videos per day.
How did Bridey Drake start her journey as a content creator?
That's pretty much uninterrupted six years. You're only 25. You turn 26 later this year. So that's obviously almost all of your adult life. And I understand so much of it's been shot in the bedroom of your childhood home. So I guess that begs a bit of a question just to take us a little bit back, Bridie, to where it all began for you when you were in those early days and years of what we would now call Australia's top content creator with the awards to prove it.
Yeah, well, I started in 2019 and essentially what happened is I was like TikTok just came out and I was like, you know, I'm just going to make, I'm going to post a video. It was a bit of fun. And then I posted a video and it got like 40,000 views. And from that moment, I was hooked. I was like, I love videos. I'm going to keep posting. So I started at COVID times, like hand in hand with my business. So I was originally posting to make sales for my pajama business, but I fell in love even more so with the content creation part. And I got hooked and I have not looked back since. And People are like, oh, how do you post so much online? Like, is that not so vulnerable? I'm like, I don't know why, but I love it.
I'm like, no, it's like I have in a way through like the last six years of posting, I have what I would say friends all around the world. And I'm so grateful for that. Like that is so rare and so cool. So yeah, the beginning days were, they were really good. And I just haven't looked back since.
Do you think that you would have built the business you have as a content creator if COVID hadn't happened?
I'm so wired for it that I think my journey would have led to this some way because I feel like this is what I'm made to do. But definitely through COVID, my pajama business, we used to do markets. And so that got shut down because of COVID. And I put all the pajamas under my bed and I said, I'm giving up on business. I'm so done. And then I was like, I'm just going to make one video online and I'm going to sell these at half price and make a cheap website and just get rid of them so they don't just sit under my bed.
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Chapters
6 chapters
1
What is the main topic discussed in this episode?
0:08–2:23
2
How did Bridey Drake start her journey as a content creator?
2:23–5:51
3
What challenges did Bridey face while growing her online presence?
5:51–6:09
4
How has Bridey navigated the pressure of living publicly?
6:09–21:30
5
What role does authenticity play in Bridey's content creation?
21:30–27:20
6
What led Bridey to create her self-funded documentary 'Pure Average'?
27:20–29:13
Speakers
2 identifiedMore from Something To Talk About
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