The Power of Making Things Simple & How Pockets Changed Everything - SYSK Choice
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How can just 15 extra minutes of sleep improve your life?
Today on Something You Should Know, how a tiny bit more sleep each night can make a world of difference. Then, simplicity. When you make things simple for people, you make things better.
If you've ever worked in marketing, if you've ever worked in sales, the first thing that you're going to learn is that people don't buy features, they buy benefits. People don't want a quarter-inch drill, they want a quarter-inch hole. People don't want a quarter-inch drill, they want a quarter-inch hole. They don't want the thing, they want what the thing does for them.
Also, how anger can be an incredible motivator and the fascinating story of pockets and why there are more pockets for men than women.
Another interesting piece about pockets is that in menswear, it's part of doing business. In womenswear, it's often sort of thrown out because it takes too much time.
Why is simplicity considered a superpower in communication?
First thing to go are pockets.
All this today on Something You Should Know.
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Something you should know. Fascinating intel. The world's top experts.
What are the benefits of clear messaging in marketing?
And practical advice you can use in your life. Today, Something You Should Know with Mike Carruthers.
Hi, welcome to another episode of Something You Should Know. And I want to start today by talking about sleep. And of course you know that getting enough sleep matters, but it may matter more than you realize. There was a study of over 7,000 high school students that showed that A students average 15 more minutes of sleep per night than B students. B students average 15 more minutes a night than C students, and so forth, right down the line. Amazingly, just 15 minutes more sleep can make a huge difference. Americans average less than 7 hours of sleep per night, and most people need more than that to function at their best. Why are we getting less sleep? Well, the answer is exactly what you would expect.
Television, internet, cell phones, and a lot of other things keep us up at night, so we sleep less. But we should sleep more, and that is something you should know. Given the choice between complicated and simple, I think most of us would take simple every time. Who doesn't like simple? It's a lot easier to pay attention to simple things. Still, we often complicate things up. We make things harder for people to understand, even though they, just like you, would prefer simple. Here to reveal how and why anything is better when it's simpler is Ben Gutmann. He's a marketing entrepreneur and educator who has helped hundreds of clients from the NFL to Nobel laureates. And he is author of a book called Simply Put, Why Clear Messages Win and How to Design Them.
Hey, Ben, welcome to Something You Should Know. Thanks for having me, Mike. Great to be here. So I love this message because that's one I've always believed in, that simple is better. And I think people know that simple is better when you're trying to communicate. But why is it better? I mean, how do we know it's better?
Well, the essence of why simple is better is a word that we all know, which is called fluency. And we know this in our daily life, right? We can be fluent in English or Spanish, but that word means something else to a cognitive scientist. If you ask them, fluency basically describes how easy it is to take something from out in the world, stick it in your head, and make sense of it. And it turns out that
What historical significance do pockets hold in fashion?
something that's easier, that takes less effort, that takes less sweat, well, we're more likely to trust it, more likely to like it, more likely to buy it. And the opposite is also true.
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Chapters
8 chapters
1
How can just 15 extra minutes of sleep improve your life?
0:01–0:53
2
Why is simplicity considered a superpower in communication?
0:53–1:38
3
What are the benefits of clear messaging in marketing?
1:38–4:21
4
What historical significance do pockets hold in fashion?
4:21–7:44
5
How have pockets evolved in women's clothing compared to men's?
7:44–22:39
6
Can anger be a motivating factor in achieving goals?
22:39–22:57
7
What does research say about the effects of anger on performance?
22:57–23:03
8
How can negative emotions like anger be harnessed positively?
23:03–46:25
Speakers
4 identifiedMore from Something You Should Know
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