Lara Solomon is a serial entrepreneur and business lover who is always on the lookout for the next opportunity. Currently she is focusing on growing Hoopsy, an eco-friendly pregnancy test brand with a fertility community, overseen by healthcare professionals. With Hoopsy, Lara found a way to combine her passion for sustainability with her desire to help others going through the often complicated and lonely fertility journey. As optimistic and extroverted as Lara is, it hasn’t always been smooth sailing, but her focus on connecting with others and supporting the community, always helped. In this interview, she openly shares her own experience of trying to conceive, what she learned along the way and why even one less plastic test in landfill makes a difference.

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