Sounds Profitable
Episodes
Germany's Podcast Demographics, How YouTube's Algorithm Works (Kinda), & More
25 Jun 2025
Contributed by Lukas
Today in the business of podcasting: YouTube is a great place for podcasters to get visibility but not necessarily the perfect fit for every podcast, ...
Podcasts on Smart TVs, Attention-Getting Audio, & More
24 Jun 2025
Contributed by Lukas
Today in the business of podcasting: what podcasting gets right about attention, smart TVs rise the second-most-used device to consume podcasts, Crunc...
How Podcasts Covered Hard News, Canadian Podcasters Lobby Gov't, & More
23 Jun 2025
Contributed by Lukas
This week in the business of podcasting: Influencers grab some spotlight at Cannes Lions, how news podcasts covered the breaking news of the U.S. bomb...
Taking Podcasts on the Road, Lessons from Cannes, & More
20 Jun 2025
Contributed by Lukas
This week in the business of podcasting: Tom Webster looks at the power of live events hold for podcasting, we look at news coming out of Cannes Lions...
Creators @ Cannes, Amazon's Prime Ad Load, & More
18 Jun 2025
Contributed by Lukas
Today in the business of podcasting: the under-utilized benefits of podcast live events, creators are in the conversation at Cannes, reducing risk as ...
Ads on WhatsApp, SiriusXM on MMM, & More
17 Jun 2025
Contributed by Lukas
Today in the business of podcasting: Audion and xpln.ai's report shows blending digital audio with in-video audio increrease brand recall and message ...
YouTube's Place in Podcasting, Telling Stories with Pixels, & More
13 Jun 2025
Contributed by Lukas
This week in the business of podcasting: Tom Webster talks tracking pixels, Paul Riismandel talks YouTube's place in podcasting, Amazon adds private a...
Mattresses and Metrics
12 Jun 2025
Contributed by Lukas
Tracking pixels are awesome at what they do, but like any tool there's also a way to misuse them and podcasting should remain conscious of that. Writ...
Spotify’s Rolling Out Transcripts, Podscribe Industry Rankings, & More
12 Jun 2025
Contributed by Lukas
Today in a special episode of The Download we're covering nine stories rapid-fire in an "Oops, all Quick Hits" spectactular. As a result, you can fi...
2025 Audio Ad Forecast, YouTube's Place in Podcasting, & More
11 Jun 2025
Contributed by Lukas
Today in the business of podcasting: a more nuanced look at YouTube's place in podcasting, Australia's ad market, the global ad forecast, and how Goog...
New Podcast Features @ WWDC, How a Podcast Promoted EuroMillions, & More
10 Jun 2025
Contributed by Lukas
Today in the business of podcasting: Apple's announcements from WWDC, YouTube has backed off of removing videos via moderation, Acast boosted interest...
Podcasting's Programmatic Future, How Podcasts Use Patreon, @ More
09 Jun 2025
Contributed by Lukas
Today in the business of podcasting: Sounds Profitable will be at Cannes Lions, Wondercraft co-founder Oskar Serrander explains Convo Mode using Convo...
Audiences Trust Podcasts, HLS Could Upgrade RSS, & More
06 Jun 2025
Contributed by Lukas
This week in the business of podcasting: Sound Profitable's latest study shows podcasting trust is at an all-time high, HLS could be the future of RSS...
The Advertising Landscape, Australian Audio Engagement, & More
05 Jun 2025
Contributed by Lukas
Today in the business of podcasting: Why podcasting's advertising advantage is bigger than we thought, The Trade Desk looks at audio's effectiveness i...
Why Podcasting’s Advertising Advantage Is Bigger Than We Thought
05 Jun 2025
Contributed by Lukas
The latest edition of The Advertising Landscape shows podcasting's biggest fans are also paying a lot of attention. Written and narrated by Tom Webst...
Podcasting's High Trust and Recall, NPR's Open Letter to Congress, & More
04 Jun 2025
Contributed by Lukas
Today in the business of podcasting: Digiday covers Sounds Profitable's latest study, Spotify is prepping to add podcast inventory to their ad exchang...
Upgrading RSS with HLS, Kast Media's New CEO, & More
03 Jun 2025
Contributed by Lukas
LAST CALL: Tomorrow at 2:00 p.m. EST the second chapter of The Advertising Landscape, the largest study of podcast advertising effectiveness in the U....
Podcast Ads Fill Gender Gap, Australia's Internet Ad Spend, & More
02 Jun 2025
Contributed by Lukas
Today in the business of podcasting: American Public Media puts successful Brains On! Universe podcasts up for sale, RadioInk covers Sounds Profitable...
Podcasting's Ad Anomaly, UK Audio Listenership, & More
30 May 2025
Contributed by Lukas
This week in the business of podcasting: insights from Podcast Show London, Tom Webster looks at podcast advertising's (lack of) gender gap when it co...
Podcast Ads Addressing Demographics, Spotify Ups Discovery, & More
29 May 2025
Contributed by Lukas
Today in the business of podcasting: Tom Webster talks about the lack of a gender gap in podcast advertising recall, Spotify adds new discovery featur...
Speaking Up for Spoken Word, Calm and Cautious Q2, & More
28 May 2025
Contributed by Lukas
Today in the business of podcasting: I've got a rundown of a ton of upcoming webinars, making the case for making the case for spoken word audio, and ...
Podcast Show London Debrief, Brief Spotify Outage, & More
27 May 2025
Contributed by Lukas
Today in the business of podcasting: reflections from Podcast Show London, Spotify experienced a short outage, Adam Bowie looks at the new Ofcom podca...
Monetizing Your Podcast Globally
23 May 2025
Contributed by Lukas
From an undisclosed hotel room in Islington, Bryan Barletta debuts the Ad-Sales Partner Ecosystem and shares how you can get your company involved.Fin...
International Audio Listening, Book-Buying on Spotify, & More
23 May 2025
Contributed by Lukas
This week in the business of podcasting: a slew of international podcast listenership data, Spotify iOS users can now buy audiobooks direct, Amazon jo...
Australian Digital Audio 📈, UK Audio Listening Report, & More
22 May 2025
Contributed by Lukas
Today in the business of podcasting: Australian digital audio ad revenue is climbing, multiple new reports show UK podcast listenership continues to g...
Channel 4 🔜 Podcasting, New IAB Digital Ad Agreements, & More
21 May 2025
Contributed by Lukas
Today in the business of podcasting: the IAB has open comments for their new Digital Advertising Agreements, Digiday covers the growing popularity of ...
Apple Podcast Design Docs, Buying 📚on Spotify iOS, & More
20 May 2025
Contributed by Lukas
Today in the business of podcasting: Spotify can now sell audiobooks directly in the iOS app, what the business of podcasting can learn from the New Y...
Podcasts in Times Square, Spotify Plays Updated, & More
19 May 2025
Contributed by Lukas
Today in the business of podcasting: a roundup of Podcast Show London resources, an interview about Amazon Music putting podcasts on a billboard in Ti...
Prepping for Podcast Show London, Reconsidering the Download, & More
16 May 2025
Contributed by Lukas
This week in the business of podcasting: we're prepping for The Podcast Show London, Tom Webster talks how to make your podcast events Events, Bumper...
Leveraging Podcast Events, Content Creators @ Upfronts, & More
15 May 2025
Contributed by Lukas
Today in the business of podcasting: what Bryan Barletta is doing at Podcast Show London, how to make Podcast Events special, YouTube now has a weekly...
Eventful Podcasting
15 May 2025
Contributed by Lukas
A look at the power of doing live events for podcasting as an industry, as well as individual podcasts.Written by Tom WebsterEdited by Gavin GaddisAud...
Podcasting's $7b 2024, What Podcast Fans are Like, & More
09 May 2025
Contributed by Lukas
This week in the business of podcasting: Tom Webster looks at what we can learn from podcasting biggest (and smallest) fans, Owl & Co estimates th...
Examining Podcasting's Fans, The Downsides of Podcasting for 📺, & More
08 May 2025
Contributed by Lukas
Today in the business of podcasting: Tom Webster talks about the great podcast divide, Jerry Kolber talks about the folly of podcasting with aims to e...
The Great Podcast Divide: Understanding Fans vs. Anti-Fans
08 May 2025
Contributed by Lukas
A look at the demographics of podcast audiences who are the medium’s fans… as well as the opposite.Credits:Written by Tom WebsterEdited by Gavin G...
New Estimate for Global Podcast Economy, CTV Podcasting Growth, & More
07 May 2025
Contributed by Lukas
Today in the business of podcasting: Digidayl ooks at the rise of CTV podcast consumption, Owl & Co. estimates the 2024 global podcast revenue tot...
Spotify Podcast Viewcounts, Epic Games v. Apple Results, & More
06 May 2025
Contributed by Lukas
Today in the business of podcasting: PodX makes their first U.S. acquisition with Lemonada Media, Patreon will update its iOS app to allow non-Apple p...
Podcasts 🔜 Spotify Ad Exchange, Defining the "Top" Podcaster, & More
05 May 2025
Contributed by Lukas
Today in the business of podcasting: Spotify is adding podcasts to SAX this quarter, WARC report looks at how brands are gaining ground with audio adv...
Podcasting's Smart TV Factor, Getting Gaming into Podcast Ads, & More
02 May 2025
Contributed by Lukas
This week in the business of podcasting: Tom Webster talks podcasting's Smart TV consumers and what they can teach us about cross-platform consumption...
March Ad Spend 📈, SAG-AFTRA to Add Influencers, & More
01 May 2025
Contributed by Lukas
Today in the business of podcasting: Tom Webster writes about the intricacies of smart TV podcast consumers, US ad spend jumps nearly 8% in March, Lin...
Conversations from Possible, Deloitte's Media Outlook, & More
30 Apr 2025
Contributed by Lukas
Today in the business of podcasting: Digiday reports from the first day of Possible in Miami, Deloitte charts media trends for this year, Paul Riisman...
The Smart TV Factor: What Growing Connected TV Listening Means for Podcasting
30 Apr 2025
Contributed by Lukas
Smart TVs are increasingly popular tools for accessing podcasts, but what does that actually mean for the medium?Written by Tom WebsterEdited by Gavin...
Digital Video Attracting Spend, UK Podcast Ad Growth, & More
29 Apr 2025
Contributed by Lukas
Today in the business of podcasting: Sound Insights founder Ben Robins reports from the Power of Podcasting Showcase, Spotify's Q1 earnings report is ...
Selling Podcast Ads to Gaming, Spotify's Podcaster Pay, & More
28 Apr 2025
Contributed by Lukas
Today in the business of podcasting: how podcasting can get game marketing on board, Spotify's partner program payouts so far, and YouTube upped their...
2024's Podcast Ad Revenue, Podcasting's Conversion Problem, & More
25 Apr 2025
Contributed by Lukas
Essential news for this week in the business of podcasting: Tom Webster talks about stickier podcasting, podcast industry growth last year, Chrome's c...
Making Podcasts Stickier, Global Podcast Listenership, & More
24 Apr 2025
Contributed by Lukas
Today in the business of podcasting: building a full theater instead of just a stage, YouGov's data on global podcast listenership, Omny Studio's new ...
Podcasting's🌏Income, Chrome Cancels Pop-Up, & More
23 Apr 2025
Contributed by Lukas
Essential news for today in the business of podcasting: Hernan Lopez discusses podcasting's global income, Google is not launching third party cookie ...
Branded Content 📈 Revenue, Reconsidering Ad Creative, & More
22 Apr 2025
Contributed by Lukas
Today in the business of podcasting: branded content rebounds as a top source of publisher revenue, a look into why ad creative is in decline, and Mag...
Netflix 👀 Podcasters, IAB Ad Revenue Report, & More
21 Apr 2025
Contributed by Lukas
Here's what you need to know for today in the business of podcasting: IAB's Internet Advertising Revenue Report shows strong growth, coverage of The A...
IAB Upfront ➡️ September, Podcast Advertising's Utility & More
18 Apr 2025
Contributed by Lukas
This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfron...
Podcast Ad Versatility, CTV Transparency Concerns, & More
17 Apr 2025
Contributed by Lukas
Today in the business of podcasting: Podcast advertising's multimedia multitool functionality, CTV transparency a growing concern, and the rise of "li...
Podcasting: The Most Versatile Medium
17 Apr 2025
Contributed by Lukas
The Advertising Landscape shows that not only is podcasting an option for advertisers, it's a rare multitool in a world of single-use options. Writte...
Podcasting's Advertising Landscape, 🌎Spotify Outage, & More
16 Apr 2025
Contributed by Lukas
Today in the business of podcasting: The Advertiser Landscape is now here, Spotify experienced a global outage today, why YouTube podcast ads matter, ...
Economic Expectations, an Autumnal Podcast Upfront, & More
15 Apr 2025
Contributed by Lukas
Today in the business of podcasting: An interview with The Fantasy Footballers, creators rethink their revenue mix, the IAB has moved this year's Po...
Podcast Music Strikes, Young American Listening Habits, & More
14 Apr 2025
Contributed by Lukas
Today in the business of podcasting: Podcasts caught in the crossfire of a legal spat with Spotify, publishers are relying less on total ad revenue as...
The Impact of Spotify Video, Nickelodeon x Starglow, & More
11 Apr 2025
Contributed by Lukas
From this week in the business of podcasting: The Impact Spotify's Video Has on Publishers, Podscape Biannual Update is Coming and Submissions are Ope...
Spotify Video Converting RSS, Podcasting's Fandom Boost, & More
10 Apr 2025
Contributed by Lukas
Today in the business of podcasting: A look at the downsides to how Spotify handles video, Wondery looks at podcasting fandom power, and Libsyn looks ...
Branded Podcast Clips 📈, Updating the Podscape, & More
09 Apr 2025
Contributed by Lukas
Today in the business of podcasting: The Podscape is accepting submissions for the summer update, Audioboom posted their Q1 earnings, a clip from The ...
Effective 🎮 Audio Ads, Thinking Like a Network, & More
07 Apr 2025
Contributed by Lukas
Today in the business of podcasting: Sounds Profitable launcehes Coworking segment, new Veritonic and Audiomob study looks at the efficacy of audio ad...
Defining "Podcast" for the Industry, Spotify's Ad Exchange, & More
04 Apr 2025
Contributed by Lukas
This week in the business of podcasting: Tom Webster talks about a popular data point being mis-represented, Dan granger debuts a new defintiion for "...
Podcasting's Report Card, Affiliate On the Rise, & More
03 Apr 2025
Contributed by Lukas
Today's essential news in the business of podcasting: Podnews published their annual report card for podcast hosts, IAB Australia notes the growth of ...
Defining the Podcast, Traffic vs. Audience, & More
02 Apr 2025
Contributed by Lukas
Today in the business of podcasting: Oxford Road publishes a new defintion for podcasting, Jeff Ulster looks at why Canadian podcast consumers gave ...
Podcasting and Spoken Word Discovery, 2025 Ambies Winners, & More
01 Apr 2025
Contributed by Lukas
Today in the business of podcasting: Tom Webster debuts findings from the biggest study in podcast advertising efficacy in the U.S., Digiday looks at ...
Pro Athletes Score With Podcasting, BBC UK Backs Off Ads, & More
31 Mar 2025
Contributed by Lukas
Here's what you need to know for today in the business of podcasting: video podcasting on Spotify, brands go Switzerland, and big moves in sports podc...
The New User Experience, Tracking 🍏 Plays, & More
28 Mar 2025
Contributed by Lukas
Here's what you need to know for this week in the business of podcasting: the Business of Video Podcasting LA Summit, a new user experience for audio ...
Marketing 🎮 w/ Podcasts, Spotify Expands Partner Program, & More
27 Mar 2025
Contributed by Lukas
Here's what you need to know for this week in the business of podcasting: YouTube updates view counts, Spotify's Partner Program expands its reach, an...
Podcasting's Growth in Japan, Acast Grows in AU, & More
26 Mar 2025
Contributed by Lukas
Here's what you need to know for this week in the business of podcasting: a new podcasting report from Japan, Acast invests in Australia, and RSS is u...
India Invests in Influencers, 4th Signal Awards Open, & More
25 Mar 2025
Contributed by Lukas
Here's what you need to know for this week in the business of podcasting: India is investing in influencers, open ad auctions bleed money, and the 4th...
What Counts as an Apple ▶️, Gen Z Video Podcast Survey, & More
24 Mar 2025
Contributed by Lukas
Here's what you need to know for this week in the business of podcasting: how audio and video data gets combined, gen Z and video podcasts, and YouTub...
The Saab 900 & Podcasting, Podcasting Super Spenders, & More
21 Mar 2025
Contributed by Lukas
Here's what you need to know for this week in the business of podcasting: how podcasting can stay special, getting the full picture with podcast data,...
Wondery Report 🔎 Podcast Fandom, Creators Supporting Smaller Comrades, & More
20 Mar 2025
Contributed by Lukas
Here's what you need to know for today in the business of podcasting: ten years of Amplifi, the growth of podcast fandom, and creators lift all ships....
Gen Z Streams Together, YT Upgrades Android 📺 Podcasts, & More
19 Mar 2025
Contributed by Lukas
Here's what you need to know for today in the business of podcasting: the debate around ads on streaming, YouTube ads a Podcast tab, and the house of ...
A Real Saab Story About Podcasting
19 Mar 2025
Contributed by Lukas
As podcasting veers towards becoming a subgenre of video rather than a thriving audio industry, Tom Webster looks back at an example of what happens w...
ABC Invests in True Crime, Integrated AI Podcast Segments, & More
18 Mar 2025
Contributed by Lukas
Here's what you need to know for today in the business of podcasting: ad forecast revisions, no escape from AI, and behind the YouTube curtain.Find li...
Super Spenders in Audio, Podcasters vs. Influencers, & More
17 Mar 2025
Contributed by Lukas
Here's what you need to know for today in the business of podcasting: super fans are super spenders, podcasters vs influencers, and YouTube shorts gro...
Brand Fans Promote Podcasting, SXSW 2025 Recap, & More
14 Mar 2025
Contributed by Lukas
Here's what you need to know for this week in the business of podcasting: how brand fans listen, making podcasts stickier, and the creator economy at ...
Podcasting 3.0
13 Mar 2025
Contributed by Lukas
The industry has come a long way, but the podcast consumption experience hasn’t and is starting to show why we need a more ‘one button experience’...
Podcasting's ➡️ Problem, Bundling Subscriptions, & More
13 Mar 2025
Contributed by Lukas
Here's what you need to know for today in the business of podcasting: commercial audio reaches critical mass, the power of branded podcasts, and ad su...
Video Influencer Upfronts, Spotify Producing Audiobooks, & More
12 Mar 2025
Contributed by Lukas
Here's what you need to know for today in the business of podcasting: the left's rise in political podcasting, audiobook publishing from Spotify, and ...
Content Creators x SXSW, Complications of True Crime, & More
11 Mar 2025
Contributed by Lukas
Here's what you need to know for today in the business of podcasting: the creator economy at SXSW, Crime Junkie's controversy, and audio layoffs.Find ...
Free SXSW Podcasting Panel 🔊, Wondery's FAST Podcast Moves, & More
10 Mar 2025
Contributed by Lukas
Here's what you need to know for this week in the business of podcasting: free session audio from SXSW, podcast ads are safe from tariffs, and where t...
🔎 Podcasting @ SXSW, Efficient Smaller Podcasts, & More
07 Mar 2025
Contributed by Lukas
Here's what you need to know for this week in the business of podcasting: podcasting takes Texas, diving into the News podcast listener, and what to d...
Podcasting @ SXSW, How to Use Surveys, & More
06 Mar 2025
Contributed by Lukas
Here's what you need to know for today in the business of podcasting: podcasting takes Texas, diving into the News podcast listener, and what to do wi...
Are Podcasters Influencers? AdOps Takes Center Stage, & More
05 Mar 2025
Contributed by Lukas
Here's what you need to know for today in the business of podcasting: grading Spotify's pivot to video, highlighting AdOps in a new podcast, and build...
The Three Most Important Statistics about News Podcast Listeners
05 Mar 2025
Contributed by Lukas
Tom Webster highlights actionable takeaways from Sounds Profitable’s latest research.Written and narrated by Tom WebsterAudio edited by Newton Schot...
Small Podcasts Drive Traffic, News Audiences ❤️ Video, & More
04 Mar 2025
Contributed by Lukas
Here's what you need to know for today in the business of podcasting: Joe Rogan's decline, inside news podcast listeners, and new developments in imme...
Advertisers 🧱 The Oscars, Podcasting OK in UK, & More
03 Mar 2025
Contributed by Lukas
Here's what you need to know for today in the business of podcasting: a MIDAS report, cost-cutting in podcasting, and advertisers block the Oscars.Fin...
🔎 News Podcast Listeners, Looking @ On Air Fest 2025, & More
28 Feb 2025
Contributed by Lukas
Here's what you need to know for this week in the business of podcasting: a look at the News podcast listener, reviewing On Air Fest 2025, and solving...
Australian Audio Performance, Updating YouTube's Midrolls, & More
27 Feb 2025
Contributed by Lukas
Here's what you need to know for today in the business of podcasting: Aussie audio roundup, YouTube tweaks midroll, and indie agencies bet on tech.Fin...
Looking @ News Podcast Audiences, Combating Podcast Churn, & More
26 Feb 2025
Contributed by Lukas
Here's what you need to know for today in the business of podcasting: solving subscriber churn, ad click efficiency, and industry opportunities.Find l...
Recapping On Air Fest 2025
26 Feb 2025
Contributed by Lukas
Gavin Gaddis recaps their On Air Fest experience and reflects on the importance of carrying the flame for podcasting. Written and narrated by Gavin Ga...
Performance ⚖️ Brand, Securing Authentic Celeb Partnerships, & More
25 Feb 2025
Contributed by Lukas
Here's what you need to know for today in the business of podcasting: the new Shorts ecosystem, the rise of alt measurement, and the evolution of bran...
Podcast-Friendly YouTube Premium, Podcasts on BBC.com, & More
24 Feb 2025
Contributed by Lukas
Here's what you need to know for today in the business of podcasting: YouTube's new tier, brand safety relevance, and big moves from the BBC.Find link...
Potential Podcast Paywalls, Reading UK Ranker, & More
21 Feb 2025
Contributed by Lukas
Here's what you need to know for this week in the business of podcasting: examining podcasting by zip codes, branded podcast performance and measuring...
📌 Podcast Popularity, Prepping for Video, & More
20 Feb 2025
Contributed by Lukas
Here's what you need to know for today in the business of podcasting: podcasts not prepping for video, what you listen to, and new Edison research.Fin...
Brands Bolstered by Podcasts, TV ♻️ Podcasting, & More
19 Feb 2025
Contributed by Lukas
Here's what you need to know for today in the business of podcasting: behind the branded podcast, opting out of podcast rankers, and podcast syndicati...
Spotify’s Report Card, Slow 💰 Builds Podcasting, & More
18 Feb 2025
Contributed by Lukas
Here's what you need to know for today in the business of podcasting: Spotify struggles with ads but might be winning with video, and the new slow cre...
Podcasting @ SXSW, YouTube on 📺, & More
14 Feb 2025
Contributed by Lukas
Here's what you need to know from this week in the business of podcasting: On Air Fest is coming next week, SXSW is on the horizon with the biggest po...
Interviewing On Air Fest, 📺 Beats 📱 on YouTube, & More
12 Feb 2025
Contributed by Lukas
Here's what you need to know for today in the business of podcasting: Bryan Barletta interviewed the minds behind On Air Fest, Acast reports its first...
Australia ❤️ Audio, Netflix Eyes Podcasting, & More
11 Feb 2025
Contributed by Lukas
Here's what you need to know for today in the business of podcasting: audio's growth in Australia, how to measure video's growth, and why campaigns sh...
Fragmented Video Podcasting, Wow in the World + Wondery 360, & More
10 Feb 2025
Contributed by Lukas
Here's what you need to know for today in the business of podcasting: what the push to video is missing, Fox gets into true crime, and new moves from ...