Sounds Profitable

Podcast Investment Reach, Super Bowl $avings, & More

07 Feb 2025

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: cost-effective advertising, why your business needs DEI, and learning lesson...

Affordable Podcast Ads vs. The Big Game, Determined DEI, & More

06 Feb 2025

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: Spotify struggles to win with video, why brands are going regional for the b...

Podcasting for Canadian 🍔, the NMPA Spotify Crackdown, & More

05 Feb 2025

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: Spotify's earnings call, takedowns on the platform, and the future of signal...

Regarding Reach, and the Business-Minded Audience

05 Feb 2025

Contributed by Lukas

In a two-part one-part article, Tom breaks down the business podcast consumer and looks atpodcasting’s cost-effective reach.The Business Podcast Con...

YouTubers Becoming Podcasters, Australian Podcasting's 2024 Performance, & More

04 Feb 2025

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: Youtubers reinventing with podcasts, Triton Digital's 2024 Australia report,...

How Podcasts Covered Disaster, Growing Turkish-Language Market, & More

03 Feb 2025

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: podcasting in Türkiye, can podcasts be found without TikTok, and ad spend o...

Podcasting's Share of ⏰, Podcast Listening @ Work, & More

31 Jan 2025

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: listening grows, targeting the niche, and how Americans are using phones at ...

Google's Open Source Adtech, Black U.S. Podcast Listenership, & More

30 Jan 2025

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Google goes open source, why podcasting is set to grow, and power in the niche.F...

And Now, Your Moment of (Audio) Zen

29 Jan 2025

Contributed by Lukas

Is audio consumption on the decline? Certainly not for podcasts.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteSounds Profitab...

Podcasters 🔜 White House Press, How Commuters Listen, & More

29 Jan 2025

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: podcasters could join the White House press, how podcasting drives commutes, and...

Consuming Podcasts @ Work, Cooper Goes YouTube Exclusive, & More

28 Jan 2025

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Alex Cooper moves to YouTube, brand safety shakeups, and what Americans use thei...

Podcasts Powering Growth, Selling Old Shows with 🤖

27 Jan 2025

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: how podcasts won the election, Sundance's place in the market, and innovations i...

What Business Listeners Want, 📝 On the Podcast Election, & More

24 Jan 2025

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: tracking the podcast election, business podcast buyers, and meeting buyers w...

Audio =/= Video Podcasting, Podcast Listening Approaching Pre-Pandemic, & More

23 Jan 2025

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: video doesn't equal audio, buyers are listeners too, and pre-pandemic listening ...

Reflecting on the Podcast Election, Netflix's Ad Growth, & More

22 Jan 2025

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: the election podcast circuit, Netflix raises prices, and why diverse audiences a...

Buyers Are Listeners, Too

22 Jan 2025

Contributed by Lukas

If you bring buyers into your medium’s audience and tell them how good your medium is, they’ll buy it.Video link.Written and narrated by Tom Webst...

Podcast Leads Digital Audio, Podcast Hall of Fame Inductees, & More

21 Jan 2025

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: ad spend snapshots, on demand audio on the rise, and more podcast elections.Find...

Listening to Podcast Listeners, Shortform Video’s Future, & More

17 Jan 2025

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: cracking the case of true crime listeners, the business podcast consumer, an...

Who Listens to Business Podcasts, the Hunt For Connection, & More

16 Jan 2025

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: another edition of Oops, All Quick Hits.Find links to every article mentioned an...

Industry Research, News, and the Business of Podcasting

16 Jan 2025

Contributed by Lukas

Welcome to the Sounds Profitable podcast, where you'll find audio versions of our weekly thought leadership articles, daily summaries of vitla news fo...

Audioboom's 2024 Earnings, Taking Podcast Ads to 🎮, & More

15 Jan 2025

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: On Air Fest aims high, Audioboom's 2024 trading update, and YouTube's new Shorts...

Podcast Ad Ads @ LAX, 2025 for Influencers, & More

14 Jan 2025

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: the myth of ad-free podcasting, a new campaign at LAX, and predictions for 2025 ...

Why Razorfish ❤️ Podcast Ads, Affiliate 🍪 Allegedy Overwritten, & More

13 Jan 2025

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: prioritizing podcast ads, a Capital one lawsuit, and 2025 goals for podcasting.F...

Examining Business Podcast Audiences, Potential Impact of 🍯, & More

10 Jan 2025

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: an affiliate code scandal rocks creators, the rise of the small influencer, ...

Renewing Big Podcast Deals, Meta's Changing Ad Ecosystem, & More

09 Jan 2025

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: the business of business podcasting, new show renewals, and meta ad changes....

Audio Lessons from 2024, The Podcast Promotion Landscape, & More

08 Jan 2025

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: the Podcast Promotion Landscape, podcasts take over TV, and an M&A surge...

How 🍯 Might Impact Podcasting, Audio Fuels Branded Search, & More

07 Jan 2025

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: an influencer marketing scandal, how audio fuels research, and the pivot to ...

Podcasters Prepare For a TikTok Ban, 2025 Trends, & More

06 Jan 2025

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: predictions for 2025, elections results could shape brand activism, and the ...

The $1,000 Podcast Listing, Podcasting's 2025 Predictions, & More

20 Dec 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting:  The Case for Making a Case for Spoken Word in 2025, Italian Podcast Licens...

Preserving Spoken Word, Canadian Podcasting Charts, & More

19 Dec 2024

Contributed by Lukas

For the final Download daily upload of 2024, here's what you need to know: Tom Webster talks the most important thing podcasting should talk about nex...

IAB Solicits Podcast Best Practices, On Air Fest 2025 Grows, & More

18 Dec 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: On Air Fest grows ever-larger for 2025, James Cridland examines TuneIn's layoffs...

Influencer Agencies Managing Talent, Podcast Listing Invoices, & More

17 Dec 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: YouTube's opt-in AI training feature, Italian company sends spurious invoices fo...

Podcast Expert 2025 Predictions, ANA 🔎 Programmatic Transparency, & More

16 Dec 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: CoHost has 28 podcasting experts' thoughts on 2025, Buzzfeed has sold First We F...

Amazon Auto’s Potential, True Crime Podcast Audiences, & More

13 Dec 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: true crime listeners, online car shopping's podcast potential, and a history...

True Crime Listener Research, YouTube's Video Podcast Milestone, & More

12 Dec 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: true crime listeners, new features in iOS 18, and streaming plans for 2025.Find ...

Meme Marketing Perils, New Zealand's Podcasting Pedigree, & More

11 Dec 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: an online car dealership from Amazon, the history of podcasting in New Zealand, ...

Reflections on a Podcasting Career

11 Dec 2024

Contributed by Lukas

Tom Webster shares some pearls of wisdom from twenty years in the oyster of podcasting. Written and narrated by Tom WebsterAudio edited by Newton Sch...

Podcaster Launches Beverage, BetterHelp Top AU Podcast Advertiser, & More

10 Dec 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: 2025 podcasting predictions from Joni Deutsch, Alex Cooper's getting into hydrat...

Ad-Friendly True Crime, A Trillion Dollar Year, & More

09 Dec 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: true crime can win advertisers, the trillion dollar year, and health and wellnes...

Paywalling Podcast Journalism, Growing Audio Globally, & More

06 Dec 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: podcasting on rented airwaves, walled gardens going up, and fostering podcas...

Magellan AI x Public Media, Focusing Subcultures over Demographics, & More

05 Dec 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: some more super quick hits plus a special offer.Find links to every article ment...

Podcast Reporting 🔜 Paywalls, WARC on Increasing Audio Spend, & More

04 Dec 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: paywalling podcast journalism, breaking down audio barriers, and Spotify wrapped...

Programmatic's 2024 Performance, YouTube's Podcasting Lead Continues, & More

03 Dec 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: YouTube leads in podcast discovery, global ad spend tops 1 trillion, and the DOJ...

Podcast Show London Tickets Live, Mobile Shopping on 🦃 Day & More

02 Dec 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Spotify's video policy, mobile shopping trends, and podcasting's global promise....

New Shows Grow in Triton Ranker, More Podcasting M&A, & More

26 Nov 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: some Thanksgiving-friendly quick hits from podcast news.Find links to every arti...

Australian Podcast Ads Grow, 2025 Focus on SEO Spend, & More

25 Nov 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: podcasting growth in Australia, new M&R, and more SEO spend to come in 2...

Audible on Amazon Music, Audio "vs" Video Podcasting, & More

22 Nov 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: implications of Spotify for Creators, a report on video's rise in podcasting...

Looking @ Spotify's Video Pivot, Uptick in Gen-AI Sites, & More

21 Nov 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Spotify for creators, AI sludge, and the rise of video podcasting.Find links to ...

Taking Podcast Research Global, Apple's Top Podcasts of 2024, & More

20 Nov 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: layoffs in sports podcasting, redefining creativity in podcast ads, and Appl...

Audiobooks on Amazon Music, News Influencers Are Growing, & More

19 Nov 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: Amazon music has added Audible, a YouTube liaison opens up about the algorit...

Paying Video Podcasts w/ Watchtime, Facebook 🔜 Views

18 Nov 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: Spotify pushes for more video, Facebook switches to views, and new FDA adver...

Podcasting 🤝 OOH, Spotify Launches Partnership, & More

15 Nov 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, getting outside for podcasting, and a...

New Spotify Partnership Program, KANTAR Looks @ Podcast Ads, & More

14 Nov 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, the effectiveness of podcast advertis...

The Offline World

14 Nov 2024

Contributed by Lukas

This week, Tom offers a section of his new book, The Audience Is Listening, on marketing in the “real world”Written and narrated by Tom WebsterAud...

Spotify 📈 Q3, Influencer Blackouts are Over, & More

13 Nov 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Spotify's Q3 earnings report, infleuncer spending blocks from the election are o...

New Media Growth During Election, Podpage Debuts Survey Tool, & More

12 Nov 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: iHeart's third quarter, new media moves on, and Podpage's new listener surve...

Audience Data on Podcast Discovery, Industry Tracking Changes, & More

08 Nov 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: tracking podcast tracking, audio and video prime, and The Podscape is back.F...

Asking Tough Brand Safety Qs, Defining Creator vs. Influencer, & More

07 Nov 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: the ad industry redefines influencing, big questions in brand safety, and The Po...

Tracking Podcast Tracking, Super Bowl is Sold Out, & More

05 Nov 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: the Super Bowl sells out, tracking podcast tracking, and lessons from advertisin...

Issues with Third-Party Pod Tracking, SXM's Podcasting Q3, & More

04 Nov 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: a new UK podcast ranker, Q3 earnings from SXM, and how marketing executives are ...

Selling Podcasts with Curiosity, FTC Influencer Ad Crackdown, & More

01 Nov 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: new FTC crackdowns on false advertising, better podcast marketing, and shopp...

New IAB Guide to Selling Podcasting, Inspiring Curiosity in Podcasts, & More

31 Oct 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: the curiosity gap and now to cross it, getting audio and podcasting on your bran...

Better Podcast Marketing and The Curiosity Gap

31 Oct 2024

Contributed by Lukas

It’s one thing to use generic descriptions to explain a song or podcast, but there’s power in creating curiosity with a recommendation.Written and...

Acast on the Podcast Pulse, False Endorsement Law Arrives, & More

30 Oct 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: a new FTC law cracks down, podcasting advertising transcends audio, and why Prim...

New Sonic Branding Report, Influencer Marketing's Political 🧳, & More

29 Oct 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: a report card on beauty brands, why influencer marketing has gotten risky, and n...

Podcast Socials Drive Watch Time, Consumer Election Anticipation, & More

28 Oct 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: a report on podcast watch time, how to get your podcast on platform lists, and e...

[Feed Drop] From Competitors to Partners: The Story Behind the Industry's Biggest Union

25 Oct 2024

Contributed by Lukas

This week Bryan Barletta guested on the Media Roundtable podcast, here's the episode! Original description for the episode is as follows: The Media R...

Spotify's Ad Exchange, Insignia Buys Veritone One + Oxford Road, & More

25 Oct 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: video's role in podcast discovery, new acquisitions in podcast tech, and spo...

UK Digital Listening Up, Spotify Launches Podcast Auto-Mod, & More

24 Oct 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: does video drive discovery, digital listening continues to grow, and the MMM...

Spotify Launches 🎷, Podcast Live Show Promotes Literacy, & More

23 Oct 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: Spotify Ad Exchange, how agencies are using GenAi, and why streaming service...

Does Video Drive Discovery? Audio and Video Podcast Consumers in 2024, Part Two

23 Oct 2024

Contributed by Lukas

Even when looking at audiences who are ride-or-die for audio podcasts, video plays a key role in the modern podcast discovery process.Written and narr...

Insignia Buys Veritone One/Oxford Road, Top Sept. Podcast Spenders, & More

22 Oct 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: new acquisitions, Americans warm up to advertising, and the top spenders in ...

Amazon's Audio Generator, DoubleVerify ✔️ Spotify Video Ads, & More

21 Oct 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: audio is popular in Germany, Spotify video ads get verified, and Amazon laun...

Kids & Family Ad Opportunity, Music Debuted on Podcast, & More

18 Oct 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: a look at video and audio-focused podcast audiences, opportunities in Kids a...

Spotify 💸 Audiobook Publishers, Podcast Protests Airline, & More

17 Oct 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: audiobook growth, This American Life gets premium, and Southwest under press...

Podcast Debuts 🎵 Single, YouTube on RSS, & More

16 Oct 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: the first single debuted on a podcast, more "Questions To...", and breaking ...

Audio and Video Podcast Consumers in 2024, Part One

16 Oct 2024

Contributed by Lukas

The first of a two-part exploration of how audio-first and video-first podcast audiences consume their favorite content.Written and narrated by Tom We...

Kids & Family Ad Opportunity, Podcasting's a Maturing Industry, & More

15 Oct 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: podcasting grows up, kids and family opportunities for advertisers, and Spot...

Podcast Audience Interia, A Podcasting Election, & More

11 Oct 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: Wondery moves to merch, candidates go on a podcast tour, and why we need to ...

Podcasting's Inertia Problem, Wondery x Spencers, & More

10 Oct 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: a call to promote podcasting, presidential candidates take on podcasts, and ...

Influencers Focus Live Events, Podcast Ad Size Matters, & More

09 Oct 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: influencer relationships in athletes, more dispatches from Advertising Week,...

Inertia Is The Enemy of Podcasting

09 Oct 2024

Contributed by Lukas

A significant amount of people simply stop listening to podcasts once they finish the show they’re listening to. Tom Webster talks about what can be...

Walmart's Podcasting Insights, Audible en España, & More

08 Oct 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: more coverage of the presidential podcast tour, Audible's Spanish anniversar...

Presidential Podcasting Tour, Wondery Launching Toy Line, & More

07 Oct 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: presidential candidates take the mic, the story of SmartLess, and news from ...

Chartable Replacements, Podcasting @ Advertising Week, & More

04 Oct 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: what Liquid Death can teach podcasting, podcasting’s coming to Advertising...

Podcasting Like Liquid Death, Transcript Upgrade @ Apple, & More

03 Oct 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: why audio-only should stay special, can't-miss panels at ad week, an update ...

Podcasting 🔜 Advertising Week NYC, Ad Tolerance Rising, & More

02 Oct 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: podcasting gears up for advertising week, why election season shouldn't put ...

19.2 Ounces of Podcasting Wisdom

02 Oct 2024

Contributed by Lukas

What Liquid Death capitulating to produce a 12oz version after building their brand on 19.2oz can teach podcasting.Written and narrated by Tom Webster...

Can't Skip YouTube, Spotify Pod Fan Study, & More

01 Oct 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: Apple Podcasts' new "Series" feature, why YouTube ads are getting unskippabl...

Chartable to Close, NYT Teases VP Podcast Appearance, & More

30 Sep 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: Chartable to sunset, how the news business can stay sustainable, and what de...

FTC Data Privacy Concerns, Podcasting’s Next 20m Listeners, & More

27 Sep 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: connecting with potential listeners, video podcasting goes talk show, and Me...

Podcasting's Next 20m Listeners, Spotify Syncs Feeds, & More

26 Sep 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: the potential of the Persuadables, Spotify's new synced feeds feature, and f...

Meta Ad Bugs, Paramount Announces Layoffs, & More

25 Sep 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: layoffs at Paramount audio, new features on YouTube, and optimizing the news...

Australia's 2m Daily Listeners, NYT Launches Podcast Tier, & More

24 Sep 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: the top movers and shakers in podcast advertising, paywalled back catalogues...

FTC on Privacy, Spotify Reaffirms Extremist Content Policy, & More

23 Sep 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: FTC takes on privacy practices, working to stop violent content online, and ...

Women’s Sports 🔊 Revolution, Voters Trust Podcasts, & More

20 Sep 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: amplifying women in podcasting, what registered voters are listening to, and...

Refocusing Podcasting for Women, YouTube's Launching Hype, & More

19 Sep 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: women in podcasting, the sports revolution coming to audio, and YouTube's ne...

FAST Fill Rates, Podcast Habits of Registered Voters & More

18 Sep 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: the listening habits of registered voters, an ad-tech antitrust lawsuit may ...

Reversing the Algorithm for Women in Podcasting

18 Sep 2024

Contributed by Lukas

Most top podcast charts skew heavily male, and the average podcast audience is backsliding in comparison to the population. How do we fix this?Written...

Coca-Cola on Open Web, International Brands on Podcasts, & More

17 Sep 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: Coca-Cola takes a stance on the open web, international advertising in Austr...