Sounds Profitable

BBC Renews Podcast Strategy, Spotify Focusing Video, & More

16 Sep 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: ad load during elections, BBC Sounds serves up the best, and Spotify continu...

Elections Influencing Influencers, Women's Sports a Slam Dunk, & More

13 Sep 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: how elections are doing the influencing, an IP switch, and why women's sport...

Setting Midrolls Straight, Podcast Execs Eye Influencer Budgets, & More

12 Sep 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Sounds Profitable at four, podcasting goes for influencer deals, and the case fo...

IPv6 vs. IPv4, 📉 Streaming Ad Prices, & More

11 Sep 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Podscribe's new tracking solution, Amazon drives streaming prices down, and how ...

Four Years Strong

11 Sep 2024

Contributed by Lukas

Bryan Barletta looks back on four years of Sounds Profitable, and where we can go next. Written and narrated by Bryan BarlettaAudio edited by Newton ...

Women's Sports Excel @ Upfront, Issues w. Bulk Data, & More

10 Sep 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: the state of audio advertising, big data's checkup, and demand for womens sports...

Influencing During Elections, AI 🔎 for AI, & More

09 Sep 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: how the election is influencing influencers, YouTube's new AI tools, and tension...

Brand Perceptions of Podcasting, Australia's Audio Growth, & More

06 Sep 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: a new study of how brands see podcasting, political spending spikes, and growth ...

Attention Attention, Limited Time 🍂 Branding, & More

05 Sep 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: IAB and MRC collab, what to expect from fall marketing, and the French.Find link...

Podcast Advertising's August, Industry Growth in Saudi Arabia, & More

04 Sep 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: a podcast boom in the Middle East, Spreaker Create in Beta, and podcast advertis...

New Branded Podcast Report, Australia's Audio 📈, & More

03 Sep 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: a new study release from Cohost and Sounds Profitable, political ads about to bo...

A Look @ Podcasting's Landscape, Rising Ad Loads, & More

30 Aug 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: brand safety in the modern age, new data from Sounds Profitable, and celebri...

New Podcast Landscape Study, Why Big-Ticket Podcast Deals Happen, & More

29 Aug 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: a new study from Sounds Profitable, Edison Podcast Metrics UK, and podcasting in...

New Audience Survey Tool, News Publishers on Brand Safety, & More

28 Aug 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: how to conduct an audience survey, brands fear culture wars, and Netflix is stil...

Kelce Bros. Sign Amazon, SXM Finds Podcast Ad Halo Effect, & More

27 Aug 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Kelce deals, Magellan AI's top spenders, and the importance of host chemistry.Fi...

The Case for Hard News Ads, Raising Standards for Podcasting, & More

26 Aug 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Tom Webster's keynote at Podcast Movement, the case for hard news, and the moder...

Stories @ Podcast Movement DC, FTC Eyes Fake Followers, & More

23 Aug 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: a recap of Podcast Movement, new FTC rules for creators, and gross ad spend ...

Onward and Upward- Sounds Profitable at Podcast Movement

23 Aug 2024

Contributed by Lukas

It’s been a busy week for the Sounds Profitable crew at Podcast Movement 2024. Let’s go over some highlights from this week and what they mean in ...

Podcasting @ Advertising Week, The Podcast Landscape in 2024, & More

21 Aug 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Tom Webster's keynote address, podcasting at advertising week, and TV viewing in...

Thrumm Brings the 🎵, Auto Ads Up in AU, & More

20 Aug 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Thrumm launches at Podcast Movement, Kristin Myers joins Sounds Profitable, and ...

Premium Ad-Supported Podcasting, FTC Fights Fake Followers, & More

19 Aug 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: new FTC regulations hit influencers, Apple podcasts launches on the web, and why...

Apple's Distraction Control, GARM Disbands Over X, & More

16 Aug 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: the danger of rising podload, GARM's gone, and podcasting in the fourth esta...

Precarious Podcast Ad Load, Audio Streamers📈 YoY, & More

15 Aug 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Chartable outages, the danger of rising podload, and the White House's first cre...

SAG-AFTRA 🤖 Voice Deal, Spotify Changing in EU iOS, & More

14 Aug 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Spotify can display EU pricing, a new AI voice deal, and breaking down influence...

Where Will We Get Our News?

14 Aug 2024

Contributed by Lukas

A look at the precarious position of news publishers, and how podcasting can fit into propping up the Fourth Estate.Written and narrated by Tom Webste...

Legislating Kidfluencers, Prepping for Ho-Ho-Holiday Shopping, & More

13 Aug 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: getting ready for holiday shopping, a peek at the Podscribe performance benchmar...

Podcasts Challenge 📺 Attention, GARM's Gone, & More

12 Aug 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: a SLAPP lawsuit backfires, the Paralympics get special attention, and Apple's ne...

Olympic Social Media Bumps, Evergreen Brand Focus, & More

09 Aug 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: true crime as an advertising opportunity, making industry info accessible, a...

Olympian Social Media 🥇, History Podcasting’s Long Tail, & More

08 Aug 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Olympic athletes are scoring on social media, Adalytics' report challenges verif...

Big Brands 🔜 Niche Audiences, U.S. Ad Spend Forecast 📈, & More

07 Aug 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: securing niche audiences across the board, local ad spend on the rise, and Spoti...

Strategizing Podcast Growth, Evergreen Brand Storytelling, & More

06 Aug 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: where politics is putting its ad dollars, retailers struggle to identify site vi...

Child Safety in Advertising, Patreon Podcasters Made $350m in '23, & More

05 Aug 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: what new online privacy bills mean for advertisers, video podcasting gets the sp...

Ad-Skipping's Impact, Web Browser Regulation, & More

05 Aug 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: what ad skipping means to podcasters, YouTube and brand safety, and the poss...

Ad Skipping's Real Impact, UK Podcasting Growth, & More

01 Aug 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: the hidden cost of ad skipping, more q2 analysis, and why standardization is...

Megaphone ✅ IAB Certified, YouTube's Scale Power, & More

31 Jul 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: megaphone gets IAB certified, Google's new Performance Max updates, and a look i...

The Hidden Cost of Ad-Skipping

31 Jul 2024

Contributed by Lukas

A look at the efficacy of podcast advertising and what the true impact of enabling further skipping entails.Written and narrated by Tom WebsterAudio e...

Top Podcast Q2 Performance, Web Browser Regulation, & More

30 Jul 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: Q2 advertising benchmarks for podcasting, why video creators are cautious ab...

Acast Q2 Goes for Gold, Pacific Content 🔜 Lower Street, & More

29 Jul 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: how brands are handling the Olympics, Acast's growth trajectory, and the tru...

Ethics for AI 🔊 Advertising, Google Keeping Cookies, & More

26 Jul 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: a Q2 advertising roundup, Google set to (maybe) keep cookies, and why influe...

New IDs in Podcasting, Micro-Influencer Rates 📈, & More

25 Jul 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: back to school shopping, a first look at Critical Role's new show, and growt...

Spotify's New Ad Manager, U.S. Political Advertising Shakeup, & More

24 Jul 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: a newly branded Spotify ads manager, a roundup of Q2 earnings, and what Blac...

Educational Opportunities for the Podcast Industry

24 Jul 2024

Contributed by Lukas

Podcasting is brimming with opportunities, and we’re aiming to help others know how to find them. From free webinars, to good old print media.Writte...

Google Keeps 🍪(Kinda), Spotify's Q2, & More

23 Jul 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: Google might keep cookies, Spotify's Q2 earnings, and what is MMM?Find links...

AI Ethics for Ads, Podcasting's Olympic Potential, & More

22 Jul 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: new ethics guides for AI advertising, audio's role in women's sports fandom,...

Platforms Fight to Stay Brand Safe, Programmatic’s Future, and More

19 Jul 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: the fight against misinformation, why podcasting sees a future in sports, an...

What Your Podcast Can ✂️, From Athlete to Influencer, and More

18 Jul 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: why brands are courting sports stars, a new podcast for the Deaf/HoH community, ...

Podcasting Gets Global, Programmatic Tempts CTV, and More

17 Jul 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: an update from Australia, why ad buyers are going programmatic, and increases in...

What Has Your Podcast Got To Lose?

17 Jul 2024

Contributed by Lukas

This week Tom Webster provides an exercise in trimming the fat from your podcast.Written and narrated by Tom WebsterAudio edited by Newton Schottelkot...

Rapid Misinformation, Audio's Prime Advantage, and More

16 Jul 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: how platforms are dealing with a spike in misinformation, the problem with podca...

Sports Explosion, Going Long on YouTube, and More

15 Jul 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: soccer takes the states by storm, sports streaming fragments, and the rise of th...

Women's Sports A Good Bet, Spotify Adds 💬, & More

12 Jul 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: how ads are being bought on misinformation sites, the cyclical nature of spo...

Advertising’s Mid-Year Checkup, Defending The Right Not To Buy, and More

11 Jul 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: creator startups see big gains, the ad industry goes to court, and CNN launches ...

TAL Ad Sales Switch, Creators @ Cannes Lions, & More

10 Jul 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: This American Life returns to NPM for ads, Cannes Lion courts creators, and DTC ...

What Border Collies Can Teach Us About Podcasting

10 Jul 2024

Contributed by Lukas

This week Tom Webster explains the lessons podcasting can learn from man's best friend.Written by Tom WebsterNarrated by Gavin GaddisAudio edited by N...

Spotify Podcasts Get 💬, Nielsen on Women's Sports, & More

09 Jul 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: new rewatch podcasts build hype, how to reach LGBTQ consumers year-round, and wh...

Managing Misinformation, Tackling Sports Podcast Ads, & More

08 Jul 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: ads bought on misinformation sites, avoiding the cyclical nature of sports podca...

Making Logos Loud, Sports Driving Standardization, & More

03 Jul 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: how the most effective logos leverage audio, Cannes vs Vidcon, and the ugly ...

YouTube Trends Report, Where Gen Z Gets News, & More

02 Jul 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: how brand fans are shaping culture, what users really come to Instagram and ...

News Producers ❤️ Podcasts, Updates from Vidcon, & More

01 Jul 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: why news producers are turning to podcasts, updates from Vidcon, and how pod...

Expected Podcast Ad Load, 🎵 Labels Sue AI Startups, & More

28 Jun 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: how many ads listeners expect, music groups team up to sue generative AI, an...

Olympic Advertising Strategies, Acast's UK Election Campaign, & More

27 Jun 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Acast highlights political shows in anticipation of the current UK election seas...

NYT’s Audio Paywall, Podcasting's Ad Advantage, & More

26 Jun 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: the New York Times plans to paywall its podcasts, Edison Research's new 2024 UK ...

My Favorite Insight From Ad Nauseam

26 Jun 2024

Contributed by Lukas

This week Tom Webster shares his favorite insight from the latest Sounds Profitable study, Ad Nauseum.Written by Tom WebsterAudio edited by Newton Sch...

🎵Labels on Music AI, Cross-Apple Podcast Subscription, & More

25 Jun 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Apple TV+'s new dual-language podcast partnership, record labels take music-maki...

Sports Podcasts a Touchdown for Brands, New Spotify Plans, & More

24 Jun 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: how sports podcasts elevate brands, YouTube's new ad tracking service, and 'Offi...

Improving Podcasting's Accessibility, Worldwide Industry Growth, & More

21 Jun 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: podcasting grows globally, Apple's automated transcripts, and bringing podca...

Podcasting is Influencing, Coverage from Cannes, & More

20 Jun 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: podcast ROI outperforms in new study, a Cannes correspondance roundup, and shift...

Bringing Podcasts to 🖁, Amazon's Ad Relevance, & More

18 Jun 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Amazon unveils Ad Relevance, how Immediate Media is growing its paid podcast aud...

🌐 Ad Revenue Forecasts, Podcast Performance Abroad, & More

17 Jun 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: podcast listenership grows worldwide, how Apple's podcast transcriptions came to...

Spotify Video Goes Wide, New Podcast Ad Study, & More

14 Jun 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: the latest research study from Sounds Profitable, podcasts' hidden audience,...

Podcast Ad Frequency Study, Forbes x Walmart Creator Upfront, & More

13 Jun 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Sounds Profitable's findings on ad frequency, how advertisers are misinformed ab...

Apple's Attribution Revamp, Side Hustlers ❤️ Podcasts, & More

12 Jun 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: a hidden side-hustler audience, IAB's upcoming "Nothing will be thesame" confere...

Focusing Influencers @ Upfront, 🌏 Branded Podcasting's Growth, & More

11 Jun 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: how the Food and Beverage industry has an opportunity with podcasting, YouTube's...

Audio's Cross-Platform Power, Video on Spotify, & More

10 Jun 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Audacy's new survey on cross-platform podcast advertising, Spotify rolls out vid...

Megaphone to Recertify, Audiences on Podcast Ads, & More

07 Jun 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: Megaphone will work recertify its IAB status, Spotify launches a partnership...

Tolerating Podcast Ads, SAG-AFTRA AI Waiver, & More

06 Jun 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: how tolerant audiences really are of podcast advertising, a new memo for SAG-AFT...

Discord Signs TuneIn, Canadian Tax on Foreign Streamers, & More

05 Jun 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: a new Canadian legislation will tax foreign streamers, Discord partners with Tun...

“My Audience Won’t Tolerate Advertising”

05 Jun 2024

Contributed by Lukas

This week Tom Webster breaks down the upcoming Sounds Profitable study Ad Nauseam and what questions it aims to answer about podcast advertising.Writt...

Spotify Signs Nebula for Video, Kids' Podcasts Cut 📱Time, & More

04 Jun 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Spotify’s and Nebula are partnering to bring video essay content to the platfo...

Megaphone to Rejoin IAB, 🍁 Podcast Trend Report, & More

03 Jun 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Spotify’s Megaphone will return to IAB certification, Triton Digital's 2024 Ca...

Addressing Spotify, Aging Out Demographics, & More

31 May 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: addressing Spotify's place in podcasting, aging out age demographics, and le...

Of Mice and Megaphone

29 May 2024

Contributed by Lukas

This week Bryan Barletta takes a step back and looks at Spotify's place in podcasting not as a peer to the industry, but as the global multi-platform ...

Industry Leaders in London, Licensing in Podcasting, & More

23 May 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Sounds Profitable interviewed several industry leaders on the show floor of Podc...

Spotify Podcast Trends, Business Podcast Audience Analysis, & More

22 May 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Spotify publishes trend data, Signal Hill Insights looks at the behaviors of bus...

Politics in Podcast Ads, Spotify Removes Ad Floor, & More

17 May 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: Spotify gets rid of price floors for SPAN, are political ads a good fit for ...

1/3 UK Listens to Podcasts, Spotify Tests Transcripts, & More

16 May 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Spotify has debuted a transcript pilot and listen data, RAJAR has Q1 stats for a...

Spotify Removing Price Floor, New Hub for Podcast IP, & More

15 May 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Spotify is removing price floors for SPAN, Digiday finds marketers are more inve...

Podcast Upfront Recap, Audio Announcements, & More

13 May 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Several big outlets covered the new IAB Podcast ad revenue report, Julie McNamar...

IAB Podcast Revenue Report, Global Podcasting Grown, & More

10 May 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: The IAB debuts 2023 podcast revenue study, the global growth of podcasting, ...

New IAB Podcast Report, Growing Podcasting's 55+ Crowd, & More

09 May 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: The IAB has published the new U.S. Podcast Advertising Revenue Study, Tom Webste...

Podcast Wins Pulitzer, Optimistic Advertising Budgets, & More

08 May 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: The golden age of podcasting is just beginning, Acast 'on track' to full-year pr...

The Wilford Brimley Podcast

08 May 2024

Contributed by Lukas

While podcasting is popular with younger demographics, the biggest growth potential lies in audiences aged 55 and up. Written by Tom WebsterEdited by...

Upcoming Podcast Upfront, Audio Creating Demand, & More

07 May 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: the IAB Podcast Upfront is this Thursday, Veritonic releases new study into the ...

Podcasting Prime Minister, Global Weekly Listeners, & More

06 May 2024

Contributed by Lukas

Here's waht you need to know for today in the business of podcasting: New study on podcast listening in the Phillippines, YouGov data on global podcas...

Podcast Advertising's Q1, The Safest Advertising Bet, & More

03 May 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: The IAB Tech Lab introduces new guidelines for podcast measurement, Magellan...

Spotify's NewsFronts Debut, IAB Podcast Measurement v2.2, & More

02 May 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: The IAB Tech Lab has finalized Podcast Measurement Guidelines v2.2, brands chase...

Podcast Advertising - The Safest Bet in a Risky Landscape

02 May 2024

Contributed by Lukas

For brands looking to earn attention, podcasts are proving they can deliver in a media landscape littered with noise.Written by Tom WebsterEdited by G...

Podcasting in India, Q1 Revenue Growth, & More

01 May 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: City Casts and the value of local focus, a new report on podcast listeners in In...

SXM Q1 Podcast Growth, ✈️ Travel Advertising Surges, & More

30 Apr 2024

Contributed by Lukas

Here's waht you need to know for today in the business of podcasting: SiriusXM has posted their Q1 earnings report, Pierre Bouvard covers the 24/18/58...

March's Top Podcast Advertisers, Growing YouTube Shorts, & More

29 Apr 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Magellan AI's top podcast advertisers of March, YouTube Shorts advertising reven...