Sounds Profitable

Spotify Has Left the IAB, Podcast Adspend Grows in UK, & More

26 Apr 2024

Contributed by Lukas

Here's what you need to know from this week in the business of podcasting: Spotify has left the IAB, That Was Us ups the cadence on rewatch podcasts...

Podcasts Rival TikTok in Japan, Acast's Annual Report, & More

25 Apr 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Otonal has published a new survey of podcast usage in Japan, Acast has a new ann...

UK Podcast Adspend Growth, Avoiding Marketing Fatigue, & More

24 Apr 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: IAB UK's new ad spend report shows podcast spend increased 23% y-o-y, Signal Hil...

That Was Us: Dialing in the Rewatch

24 Apr 2024

Contributed by Lukas

What does capturing the existing fanbase of a recently-ended program look like in podcasting? We speak with actors Mandy Moore, Sterling K. Brown, and...

Spotify's Q1 Earnings, Podcasters to Cover UK Election, & More

23 Apr 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: marketers underestimate creative's impact on sales effect, podcasters chosen for...

Spotify Leaves IAB, GroupM Reclassifies YouTube, & More

22 Apr 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Spotify is no longer in the IAB, GroupM to reclassify some YouTube ad revenue as...

Sports Fans Love Audio, Creator Funding Surges, & More

19 Apr 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: U.S. creator funding surges, advertising space for the opening and closing O...

UK Election Advertising, SXM Sports Audio Study, & More

18 Apr 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: how UK podcasts navigate the country's election cycle, the latest on Sirius XM's...

Digital Audio Ads Growing, JAR Audio Pilot Competition, & More

17 Apr 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Adam Bowie goes over Ofcom's latest podcast survey, The Information finds US cre...

IAB Revenue Report, ARN Path to SCA, & More

16 Apr 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: the IAB publishes their 2024 Internet Advertising Revenue Report, Morgan Stanley...

IAB's Podcast Upfront, Olympic Ads Selling Fast, & More

15 Apr 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: what to expect from the 2024 IAB Podcast Upfront, Jordan Harbinger's three lesso...

The Roost Acquired by Night, True Crime's Success in Podcasting, & More

12 Apr 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: CBS's success with 48 Hours and how broadcast-to-podcast works best, this ...

Gumball's Campaign Builder, RadioDays NA's Podcast Summit, & More

11 Apr 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Bryan Barletta interviews Gumball CEO Marty Michael about the company's new Camp...

Bartlett Founds Flight Studio, New Podcast Ad Research, & More

10 Apr 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: CBS finds podcasting success with 48 Hours, what ID5's fundraising means for pod...

How to Embiggen Podcasting

10 Apr 2024

Contributed by Lukas

Being overly restrictive of what ‘counts’ as a podcast could lead to the medium going the way of the blog. Tom Webster’s keynote presentation fr...

Night Acquires The Roost, Gen Alpha's Loving Sports, & More

09 Apr 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: The Roost has been acquired by Night Talent Management, Podcasting's open intern...

L.A. Evolutions Keynotes Published, 2024 M&A Drivers, & more

08 Apr 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Podcast Moevment has published the 2024 Evolutions keynotes on YouTube, The Brea...

Podcasting is an Ad Bargain, Retail Media's Audio Future, & More

05 Apr 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: Tom Webster breaks down highlights from The Ad Bargain, The Joe Rogan Experi...

Cord Cutting Grows in USA, Podcasting's Netherlands Growth, & More

04 Apr 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Tom Webster breaks down five important data points from The Ad Bargain, KANTAR p...

Podcasting's Ad Bargain, Gen Alpha's Favorite Platforms & More

03 Apr 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Sound Profitable's newest study The Ad Bargain is now live, industry KPIs show Y...

Retail Media x Audio, Podcasting's PR Power, & More

02 Apr 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: audio and retail are getting in tune with one another, advertisers are suing Met...

Audio Strategy @ the NYT, YouTube's Podcaster Workshop, & More

01 Apr 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Anyone can buy traffic but building audience is harder, How the New York Times a...

Audible Grows Originals, True Crime's Advertiser Appeal, & More

28 Mar 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Audible rides audio boom with big investments, the issue with DTC brands courtin...

2024 Ambies Winners, Top Executives Love Podcasts, & More

27 Mar 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting, brought to you from the floor of Evolutions by Podcast Movement: The 2024 Ambies...

Political Podcasting Survey, Spotify's Education Experiment, & More

25 Mar 2024

Contributed by Lukas

Here's what you need to know for today in the busines of podcasting: Sounds Profitable will be returning to Evolutions by Podcast Movement with the Pa...

Podcasting's March Madness Potential, New Host-Read Programmatic Tool, & More

22 Mar 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: March Madness TV ads are sold out, RedCircle launches new tool for host-read...

AdvertiseCast to Rebrand, Podcasting's Ad Responsibility, & More

21 Mar 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: LibSyn is rebranding AdvertiseCast to Libsyn Ads, Bryan Barletta's article on ow...

Streamlining Host-Read Ads, BBC Proposes UK Podcast Ads, & More

20 Mar 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Ad Results Media announces platform-agnostic programmatic host-read ad managemen...

Owning Podcasting’s Responsibility

20 Mar 2024

Contributed by Lukas

Podcasting has long dealt with double standards when it comes to adtech problems that are part of larger systemic problems. The industry is in a posit...

March Madness Podcast Potential, YouTube's Teen Userbase, & More

19 Mar 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting:  March Madness men's games all but sold out of ad inventory, how third-party co...

Podcasting's Once-in-a-Century Opportunity, BBC Podcasts x Amazon Music, & More

18 Mar 2024

Contributed by Lukas

Today in the business of podcasting: a report from Radiodays Europe, news podcasts and ad buyers aren't seeing the anticipated election cycle bump yet...

Podcasting's SXSW 2024, Video Adopts Podcast Techniques, & More

15 Mar 2024

Contributed by Lukas

This week in the business of podcasting: Bryan Barletta talks about building a better umbrella for podcasting at conferences like SXSW, Edison Researc...

U.S. Latino Podcast Growth, Letting Brand Studies Breathe, & More

13 Mar 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: My Cultura plans for major growth, the power of Alex Cooper's fandom, Joe Rogan'...

Podcasting's Share of Audio, GenZ Pays for Premium, & More

12 Mar 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Edison data shows podcasting takes up 12.2 minutes of the average hour spent lis...

Who's Buying Indie Podcast Companies, Flightpath to Fix "Faked-In", & more

11 Mar 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: 2024 is looking up for indie podcast company acquistions/partnerships, SiriusXM ...

Apple Podcasts Transcripts Arrive, Bringing Music to Podcasting, & More

08 Mar 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: iOS update adds Apple Podcast transcripts, a roundup of podcasting Q4 earnings c...

New British Podcast Festival Announced, The Roost Thrives, & More

07 Mar 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Tom Webster writes about how it's time for the music industry and podcasting to ...

Apple's Podcast Transcripts Live, PRX Helps Radio Fundraising, & More

06 Mar 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Apple Podcasts launches transcripts in-app, Right Side Up's analysis of $3 milli...

Podcasting Licensed Music - It’s Time

06 Mar 2024

Contributed by Lukas

Tom Webster reflects on a talk he gave this past week in Nashville, and music’s place (or lack thereof) in the podcasting industry. There’s room f...

Podcasts Are Transforming Digital Strategy, Markle to Keynote SXSW, & More

05 Mar 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: KS&R releases the Podcast Frenzy report. Jen Soch of GroupM talks about how ...

Earnings Call Roundup, Australia's Audio Advertising Revenue, & More.

04 Mar 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: A new batch of earnings calls rounds out the financial data for major podcast pl...

Making Space for Podcasting @ SXSW, Decision-Makers Listen to Podcasts, & More

01 Mar 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: How Podcasting is Making ITself Known at SXSW "Trojan-horse style"Radio and ...

Podcasting's Attribution Gap, Untapped Rural Listeners, & More

29 Feb 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Edison Research discusses data showing podcasting's share of ear trends higher i...

Turning Up Ad Audio, Canadian Podcasting's Continued Growth, & More

28 Feb 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Radio Connects finds podcast growth continues steadily upwards with Canadian res...

B2B's Spending Big on Podcasts, IAB Australia Tracks 21% Podcast Growth, & More

27 Feb 2024

Contributed by Lukas

Today on your daily recap of news in the business of podcasting: Cumulus Media's Pierre Bouvard highlights how podcasting brings B2B marketers to desc...

Spotify's $10b Goal, Podcasting's SXSW Experiment, & More

26 Feb 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Digiday covers why media companies are pushing podcasts at this year's SXSW "Tro...

Making SXSW Count, Spreaker's Supporter Club, Podcasting with AI & More

23 Feb 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting. As always, links to every story discussed can be found in this episode's ful...

Your AI Co-Host, Temu's Sonic Branding Win, PodPod's Merger, & More

22 Feb 2024

Contributed by Lukas

Here's what you need to know for today in the busienss of podcasting: PodPod will be merged into Campaign, Tom Webster writes on using AI as a podcast...

Top Podcast Advertisers, Middle East Brand Safety, & More

21 Feb 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting. Top stories include Barometer and Next Broadcast Media teaming up to create a po...

Meet Your New Co-Host

21 Feb 2024

Contributed by Lukas

A lot has been said about AI replacing human-made content. This week Tom Webster proposes a person-first future deploying AI-powered tools where they ...

Maximizing SXSW Podcast Potential, Opportunity @ NPR, & More

20 Feb 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Edward Fuller writes about how to take full advantage of the podcast-heavy SXSW ...

Spreaker's Supporter Club, Spotify entre dans ACPM, & more

19 Feb 2024

Contributed by Lukas

Here's what you need to know from today in the business of podcasting. Spreaker introduces new Supporters Club, Quill publishes 2024 Marketing Trends ...

Super Bowl Special, Brand Marketing Growth, Slate's Best Year, & More

16 Feb 2024

Contributed by Lukas

This week in the business of podcasting we collected all of the revelant news for podcasting in the world of Super Bowl advertising, branded content w...

Pepsi Goes Wide, Sports Fans Love Video Podcasts, & More

15 Feb 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Analysis Shows How Important Digital Audio Is Becoming For RetailersPepsi sat ou...

Taylor Swift’s Podcast Influence, Upper Funnel Success, & More

14 Feb 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Most B2B content marketers have trouble creating the right content for their aud...

The Subtle Key to Podcasting's Persuasiveness

14 Feb 2024

Contributed by Lukas

Miles of article inches have been written about podcasting’s persuasiveness, but NPR’s Body Electric takes audience engagement to a new, physical ...

Branded Content Surging, Building Authentic Multicultural Ads, & more

13 Feb 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Podcast Consumers Engage With Social Media And Listen To Episodes Within A Day O...

Gen Z Ad Appeal, Slate's Podcast Success, Acast on Apple, & More

12 Feb 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Acast expects short-term impact on listens from Apple update by Ella SagarThis Y...

What $7m Buys in Podcasting, Brand Investment Increase, YouTube's Streaming Success, & More

09 Feb 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting:The following stories feature reporting specifically by The Download: How Muc...

2024 Benchmarks, Lowballing SSPs, NYT Ad Revenue Down, & More

08 Feb 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: The Trade Desk Plans To Lowball SSP Floor PricesPodcast benchmarking: How did yo...

Bumper's Podcast X-Ray, Brand Advertising Growing, More Podcast Investments, & More

07 Feb 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: More than a third of marketers will increase their brand marketing investments t...

Reintroducing Podcasting

07 Feb 2024

Contributed by Lukas

If someone peeked into podcasting in the late 2010s, they would’ve seen an industry in ad tech infancy in comparison to podcasting’s capabilities ...

What $7m Buys in Podcasting, YouTube Outpaces Netflix, Spotify Q4 Earnings, & More

06 Feb 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Netflix's Threat Isn't in Hollywood. It's YouTube by Entertainment Strategy GuyH...

Spotify Expands Rogan, Black-Owned Accreditation, January Podcast CPMs & More

05 Feb 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Spotify’s Multiplatform Strategy, Rogan Going PublicWTF is accreditation for B...

Apple's Automatic Transcriptions, Podcasts on ESPN 2, Brand Safety Summit Lessons, & More

02 Feb 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: Apple Podcasts Debuts Automatic Transcript GenerationAlex Cooper’s ‘Call...

Call Her Daddy Exclusivity Ends, DTC Shoppers Trust Podcasts, IAB ALM Recap & More

02 Feb 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Alex Cooper’s ‘Call Her Daddy’ Podcast Is No Longer Exclusive to Spotify b...

Brand Podcasting Summit, Open Internet Study, Publishers Holding Strong, & More

31 Jan 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: The Free and Open Ad-Supported InternetBrand Podcast Summit Keeps the Focus on t...

Knowing Half The Battle in Podcasting

31 Jan 2024

Contributed by Lukas

With apologies to G.I. Joe, half the battle of podcasting is not the changes in technology, but keeping up with changes to the audience. Tom Webster d...

Spotify's Audiobook Boom, Podcast Listener Growth, Prime Video Ads, & More

30 Jan 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Apple’s New iOS 17 Software Is A Positive Step For Podcast Advertisers And Con...

Apple Transcripts, ESPN Broadcasts Podcasts, Wondery Debuts Toys & More

29 Jan 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting:Transcripts on Apple PodcastsESPN Podcasts to Air Weekday Afternoons on ESPN2 Sta...

Sounder on APIs, Apple Rating Analysis, YouTube's Host-Read Haven

26 Jan 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: Sounder Debuts Open APIs For TranscriptionHow Podcast Networks Are Testing O...

New NPR CEO, Open APIs for Podcasting, Audacy Revenue Projections, & More

25 Jan 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Unlocking the Value of Audio Content: Why Open APIs Are a Game-Changer (featurin...

Diversity Delivers, Personalization Pitfalls, Money Movers, & More

24 Jan 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting:Most streaming music tracks do not reach monetisation threshold by Ella SagarBran...

The “Why” of Your Podcast

24 Jan 2024

Contributed by Lukas

Since the beginning of podcasting, people have yearned to know exactly why someone does or does not listen to their podcast. Tom Webster reflects on w...

Audio's 2024 Momentum, Challenging TV Upfronts, Networks Test AI, & More.

23 Jan 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: How podcast networks are testing AI tools for faster translation, ad sales by Sa...

Sports' Gen Z Problem, Host-Read on YouTube, Podcasting's Cool Factor & More

22 Jan 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Not All Podcast Ads are Created Equal. Here's Why by Kedric WallsSports has a Ge...

Skippable Ad Engagement, Pivoting to Long-Term Branding, Podcasting x SXSW, & More

19 Jan 2024

Contributed by Lukas

Here's what you need to know from this week in the business of podcasting.Podcast Download: Disconnect Between Ad Creative and Audience ExpectationsTi...

Podcasts Save Time, Teen's Search on TikTok, Chrome Closes Cookie Jar, & More.

18 Jan 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting:The 25th Hour by Tom WebsterPodcasts are key tool for TV discovery, research show...

Podcast Ad Expectations, 1 Billion Down-Under Downloads, Podcasting's Programmatic Potential, & More

17 Jan 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Podcast Ad Creative Disconnect Revealed In Cumulus Media And Signal Hill Insight...

The 25 Hour Day

17 Jan 2024

Contributed by Lukas

Tom Webster explains what rocks, sand, and Duolingo can teach podcasting in how we frame listening statistics and audience behavior. Written by Tom We...

SXSW x iHeart Awards, Skippable Ad Appeal, Keeping Child-Safe Compliant, & More.

16 Jan 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: The incredible shrinking podcast industry by Max TaniTikTok reports non-skippabl...

A Year in Acquisitions, YouTube Ingests RSS, Accounting for Authenticity, & More

12 Jan 2024

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: Podcast Acquisitions & Investments - 2023 Industry RecapSXM Media’s Di...

Acquisition in Podcasting, Spotify Ambassador Ads, Branded Music Pitfalls

11 Jan 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting:Podcast Acquisitions & Investments - 2023 Industry Recap by Bryan BarlettaAmb...

RSS Live on YouTube, 2023's Average CPM, Podcast Execs on 2024 & More

10 Jan 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: YouTube officially allows creators to publish podcasts via RSS feeds by Reem Mak...

NPR's Brand Safety, SXM's Mood Ring, COPPA on Contextual, & More.

09 Jan 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Sounder Analysis: NPR's News Podcasts Significantly Safer for Brands than Genera...

Podcasters in Pajamas, SXM's Research Roundup, Cumulus Signs BiggerPockets & More.

08 Jan 2024

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Streaming audio twice as “authentic” than TV for advertisers. Podcasts? Nine...

Christmas Sports Sold Out, YouTube and Co-Measurement, SmartLess' Big Business, & More

22 Dec 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Disney nearly sold out Christmas sports ad space in early December.Simplecast An...

Simplecast's YouTube Integration, Barbie's Lessons for 2024, Netflix's Data Dump, & More

21 Dec 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting:Simplecast adds YouTube integration for automatic uploads by Adam ShepherdWhat ma...

Seasonal Podcast Ad Strategy, Streaming Audiobook Royalty Concerns, 2024 Agency Trends, & More

20 Dec 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Welcome to the ad-free internetSpotify's Push Into Audiobooks Sparks Concern Amo...

IAB Creator Economy Study, YouTube Postpones Co-Viewing, 2024 Ad Trends, & More

19 Dec 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: IAB Releases First-of-Its-Kind Research Report on the Creator Economy Advertisin...

Disney's Christmas Sports Inventory, SmartLess' Big Business, Behind the SiriusXM Rebrand, & More

18 Dec 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Disney is almost sold out of Christmas NFL, NBA, and Rose Bowl ad inventory by A...

Host Engagement in Video Podcasts, Spotify Signs Warner Bros. Discovery, TikTok Top Teen Choice & More

15 Dec 2023

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: Sound You Can See: Podcasting’s Video DilemmaEdison Research, Cumulus Medi...

Podcasting's Video Dilemma, Realm Signs Adelicious, Marketers Predict Podcast Adspend, & More

14 Dec 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Sound You Can See: Podcasting’s Video Dilemma49% of global marketers predict i...

10 Critical Facts about Video and Podcasting for Success in 2024

14 Dec 2023

Contributed by Lukas

Sound You Can See, our latest research on the role of video in podcasting, presents a compelling picture of a single audience, choosing audio or video...

TikTok Podcasts Ending, Podcasting's Newest Demographic, McDonald's Continues Diverse Podcast Initiative, & More

13 Dec 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: TikTok Sunsets Podcast FeatureTeens are more online than ever, but platform pref...

Podcasting Eats Share of Ear, Spotify Signs Warner Bros. Discovery, & More

12 Dec 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Edison Q3 2023 “Share Of Ear”: AM/FM In-Car Listening Surges To Pre-Pandemic...

TikTok Going Longform, 2024 Ad Spend Predictions, Tech Startup Capital Issues & More

11 Dec 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting. People are watching longer TikToks. What does that mean for competition with You...

Audio to Pass $75 billion, ANA Finds Missing Adspend, Programmatic Summit Recap, & More

08 Dec 2023

Contributed by Lukas

Here's what you need to know from this week in the business of podcasting: The Fastest Growing Languages in PodcastingPodcast Download Fall 2023, Cumu...

Podcast Language Diversity, ANA Finds Missing Adspend, Programmatic Summit Recap, & More

07 Dec 2023

Contributed by Lukas

What Are the Fastest-Growing Podcast Languages? by Becca Butcher‘We have to test or you’re dead next year’: Overheard at the Digiday Programmati...

The Partial Attention Economy of Video Podcasting

06 Dec 2023

Contributed by Lukas

When asked if they listen to full podcast episodes, watch full episodes, or watch clips, audiences surveyed gave a resounding “yes.” Tom Webster b...