Sounds Profitable

TikTok Podcasts Ending, Podcasting's Newest Demographic, McDonald's Continues Diverse Podcast Initiative, & More

13 Dec 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: TikTok Sunsets Podcast FeatureTeens are more online than ever, but platform pref...

Podcasting Eats Share of Ear, Spotify Signs Warner Bros. Discovery, & More

12 Dec 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Edison Q3 2023 “Share Of Ear”: AM/FM In-Car Listening Surges To Pre-Pandemic...

TikTok Going Longform, 2024 Ad Spend Predictions, Tech Startup Capital Issues & More

11 Dec 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting. People are watching longer TikToks. What does that mean for competition with You...

Audio to Pass $75 billion, ANA Finds Missing Adspend, Programmatic Summit Recap, & More

08 Dec 2023

Contributed by Lukas

Here's what you need to know from this week in the business of podcasting: The Fastest Growing Languages in PodcastingPodcast Download Fall 2023, Cumu...

Podcast Language Diversity, ANA Finds Missing Adspend, Programmatic Summit Recap, & More

07 Dec 2023

Contributed by Lukas

What Are the Fastest-Growing Podcast Languages? by Becca Butcher‘We have to test or you’re dead next year’: Overheard at the Digiday Programmati...

The Partial Attention Economy of Video Podcasting

06 Dec 2023

Contributed by Lukas

When asked if they listen to full podcast episodes, watch full episodes, or watch clips, audiences surveyed gave a resounding “yes.” Tom Webster b...

Audio to Pass $75b, Spotify Announces Layoffs, NPR Hires Campbell, & More

04 Dec 2023

Contributed by Lukas

Spotify Cuts 1,500 Jobs, CEO Ek Says Streamer Must Be Leaner by Lucas ShawDeloitte: Audio Market To Surpass $75 Billion In 2024.Libsyn Unveils Novembe...

RAJAR's MIDAS Study, Podcast Guests Generate Revenue, Trader Joe's Podcast Advantage & More

01 Dec 2023

Contributed by Lukas

Here's what you need to know from this week in the business of podcasting: RAJAR: UK Podcast Weekly Reach Has Doubled Since 2017Ad Revenue Growing Fas...

Ad Revenue Beats Expectations, Black Friday Goes Omnichannel, New Podcast Documentary, & More

30 Nov 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Strong online sales show Black Friday was an ‘omnichannel event’ by Alex Vuo...

Podcasting's Multiplatform Future, Ad Market Growth Continues, Chili's Sonic Branding & More

29 Nov 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Podcasting’s Multiplatform Imperative by Steven GoldsteinInnovid study examine...

Putting Success In Your Way With Video

29 Nov 2023

Contributed by Lukas

With the growth of video podcasting, it’s time to re-examine how podcasting thinks about audiences watching podcasts instead of listening. Tom Webst...

Australian Audio Spend Up, Stripping Podcast Ads, IGN's Realm Deal, & More

28 Nov 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Auddia Announces Intent to Strip Ads From PodcastsDigital audio ad spend in Aust...

UK Podcast Reach Doubles, Guest Hosting Drives Revenue, Trader Joe's Podcasting Play, & More

27 Nov 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Rajar Midas: podcasts double weekly reach in six years by Ella SagarThe shifts t...

Spotify's Android Commission Rate, X Cancels MRC Audit, Adblocker Usage Rising & More

21 Nov 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: A secret Google deal let Spotify completely bypass Android’s app store fees by...

Spotify’s Global Ad Expansion, Podcasters > Social Influencers, Consumer Holiday Spending & More

20 Nov 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting:Forecast: Double-Digit Online Ad Growth For Both 2023 And 2024.Spotify Audience N...

TikTok's Spotify Integration, Record Spoken Word Listenership, Podcasting's Video Dilemma, & More

17 Nov 2023

Contributed by Lukas

Here's what you need to know from this week in the business of podcasting: The Spoken Word Audio Report 2023YouTube Debuts New AI Content PoliciesSavi...

Spotify’s Google AI Play, Australia’s Top 100, YouTube’s AI Policies & More

16 Nov 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting:Spotify’s podcast and audiobook discovery will get a boost from Google Cloud’...

Feed Drop: Sounds Profitable’s Bryan Barletta on Building an Audio Industry

16 Nov 2023

Contributed by Lukas

What is the “future of audio business?”Today on the podcast, we’re excited to feature Bryan Barletta’s recent guest interview on Podcast Persp...

Predictive Contextual Audience Targeting, Representation Impacts Ads, Global Signs iHeart

15 Nov 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Acast Inks Global Partnership with Proximic by Comscore for Cookie-Free Podcast ...

TikTok x Spotify, Few Word Do Trick, New Podcast Trends Report

14 Nov 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: 2023 Podcast Trends Report from Megaphone and SpotifyLess Is More: Reduce Audio ...

Post-Strike Advertising, NPR Spoken Word Report, Increasing YouTube Podcast Reach

13 Nov 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Spoken word audio report (NPR / Edison Research): Record high consumption; podca...

Brands Increase 2024 Budgets, Super Bowl Podcast Potential, Podcast Consumer Verticals, & More

10 Nov 2023

Contributed by Lukas

Here's what you need to know from this week in the business of podcasting: Study Looks into Podcast Listener’s Consumer VerticalsSuper Bowl 54 Ad Sp...

SiriusXM Revamp Revealed, Niche Beats Scale, Spotify's Fan Study, & More

09 Nov 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: SiriusXM Lowers Price, Reboots to Take on Streaming Music Rivals With “Human-C...

Bigger 2024 Ad Budgets, Podcasting's Branding Boom, Spotify's Growing Library

08 Nov 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: 200,000+ Audiobooks Are Now Available to Spotify Premium Listeners in the U.S.Br...

Making the Case for Podcasting

08 Nov 2023

Contributed by Lukas

Tom Webster tackles the ever-present problem of making an appealing pitch for podcasts to non-listeners.Written by Tom WebsterEdited by Bryan Barletta...

Acast's Sales Growth, Podcast Listener Consumer Verticals, AdWeek's Podcast Awards, & More

07 Nov 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: What types of podcast listeners are which types of consumers? By Brad HillAcast’...

Super Bowl Ad Sellout, New BBC Podcast Tool, NYT Covers LeVar, & More

06 Nov 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: CBS is ‘virtually sold out’ of ad slots for Super Bowl 58 by Alyssa MeyersAd...

Interactive Audio Ads, Jolly Holiday Spending, Spotify's Audiobook Revamp, & More

03 Nov 2023

Contributed by Lukas

Here's what you need to know from this week in the business of podcasting:Amazon launches interactive audio adsConsumer Shopping Habits Forecast 2019 ...

A Billion for Audioboom, Branded Podcast Directory, Marketers' Big November

02 Nov 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Sounds Profitable launches branded podcast directory in partnership with Lower S...

Top September Podcast Advertisers, BBC Podcast Growth, Keeping Your Feed Fresh

01 Nov 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: BetterHelp And Amazon Lead Monthly Ranking Of Top Podcast Advertisers. [Source]R...

Brands in Audio - A New Platform for Branded Podcasts

01 Nov 2023

Contributed by Lukas

How big is the branded audio space? What’s the best way to find the top production companies, the brands they represent, and what categories are gai...

GenZ Brand Recognition, Monitoring Apple Podcast Analytics, Spotify's Audiobook Evolution

31 Oct 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Gen Zers can recognize brands based solely on ‘sonic memes,’ report says by ...

Amazon's Interactive Audio, Positive Holiday Shopping Indicators, 2024 Programmatic Strategies

30 Oct 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Amazon launches interactive audio ads on both ad-supported Amazon Music and Amaz...

Podcasting's Brand Safety Boom, Netflix Frequency Drop, Wondery Podcasts on CTV

27 Oct 2023

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting:Less is More: ARM’s Podcast Ad Break StudyBrand Safety, Programmatic Growth...

Podcast Ad Frequency Study, YouTube Trend Data, IAB Podcast Revenue Report, & more.

26 Oct 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: What is the Optimal Number of Ads in an Audio Ad Break? by Lisa Prentis JacobsU....

Sports Podcast Branding Potential, Phones Dominate Shopping, Spotify's Podcast Strategy

25 Oct 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Mobile phones are the most popular devices used to shop, report says by Alyssa M...

How Branded Podcasts Might Be One Key To New Listeners

25 Oct 2023

Contributed by Lukas

This week, Tom Webster takes a look at Brand Fans, and how branded podcasts could actually grow the overall audience for podcasting. Written by Tom We...

Wondery CTV Play, DTC Brands on Programmatic Audio, Did Somebody Say McDonalds?

24 Oct 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Wondery launches three podcast FAST channels on Amazon Freevee by Sara Guaglione...

Apple’s Podcast Advertising Potential, Netflix's Ad Frequency, UK Podcast Upfront, & More

23 Oct 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Apple considers selling more podcast ads by Ashley CarmanNetflix’s Answer To S...

YouTube's RSS Ingestion, New Branded Podcast Study, Antiquated Keyworld Blocking, & More.

20 Oct 2023

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting:The Power of Brands in Podcasts, A Podcast Landscape StudySpotify’s Dave By...

Reframing YouTube Podcasting, CTV Measurement Needs Transparency, Millennials Love Podcasts, & More

19 Oct 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting:Confused About Video? The Listeners Aren’t! by Tom WebsterMeet the MillennialsP...

Keyword Blocklist Danger, Spotify’s Brand Safety Play, ARN Aims for SCA, & More

18 Oct 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Streaming-Powered Tools Coming to Spotify [Source]ARN takeover bid for SCA by Ch...

Confused About Video? The Listeners Aren’t!

18 Oct 2023

Contributed by Lukas

While the podcast industry frequently debates what qualifies ‘a podcast’, data from The Podcast Landscape shows podcast listeners have a pretty co...

YouTube's Podcast Ad Policy, B2B's Marketing Bloom, Publishers Mislabeled as MFA

17 Oct 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting:YouTube Podcasts in the UK and The Youtube Advertising Conundrum by Adam Bowie [S...

YouTube Passes Netflix w. Teens, Targeting Gen Alpha, Public Media's Future, & More

16 Oct 2023

Contributed by Lukas

Audio ads can be effective, but only if they’re not disruptive: report. By Alyssa Meyers [Source]“Without margin, there is no mission” by Ariel ...

Canada's Podcasting Registration, Latino Podcast Listener Data, Reinforcing Download Metric, & More

13 Oct 2023

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: Joint Statement on the Continued Integrity of the Download MetricHow Spreake...

Download Metric Integrity, Speaker's Outlier Algorithm, Airchecks in Podcasting, & More

12 Oct 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Joint Statement on the Continued Integrity of the Download Metric by Bryan Barle...

Postal Match Issues, HGTV Stars Launch Podcast Network, Improving Hispanic Targeting, & More.

11 Oct 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Nearly Half the Data Used for Ad Targeting is Wrong by Jack NeffHispanic Audienc...

Latino Listener Report, Canadian Podcast Registration, Spreaker's PodUptime, & More

10 Oct 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting. The Latino Podcast Listener Report 2023Advertisers will spend $84 billion on ad ...

Keyword Buying in Video, Authentic Hispanic Audio Campaigns, YouTube's Podcasting Potential & More

06 Oct 2023

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: Dentsu, GumGum, Iris.tv build video keyword targeting capability Advertising...

Amazon Audio DSP Goes UK, Social Referrals Down for News ,Branded Podcast Study, & More

05 Oct 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Why Branded Content Could Be Bigger Than You Think by Tom WebsterWith New Ads Ta...

Spotify + Audiobooks, AdvertiseCast's CPM Increase, Veritonic Holiday Ad Study, & More.

04 Oct 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Brands Are Slowly Going Always-On With Hispanic Audiences by Catherine Perloff h...

Why Branded Content Could Be Bigger Than You Think

04 Oct 2023

Contributed by Lukas

Tom Webster takes a look at the potential for brands and podcasts, and how data shows they have even more room to grow.Written by Tom WebsterEdited by...

Podcasts in Classrooms, Gen Z Adults Embrace Audio, ADL Search Ad Investigation, & More.

03 Oct 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting:Streaming video, music among Gen Z’s most popular media activities by Sara Lebo...

Dentsu's Keyword Buying, Spotify's CTV Play, Amazon Podcast Previews Go Global, & More

02 Oct 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: DENTSU BRINGS KEYWORD BUYING TO CONNECTED TV TO IMPROVE BRAND SAFETY AND TARGETI...

Spotify's AI Translator, New Apple Podcasts, SXSW x Podcasting, & More

29 Sep 2023

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting:Apple Podcasts Updates with iOS17 https://www.apple.com/newsroom/2023/09/over...

Brand Lift for Influencer ROI, International Podcast Day, Adlarge Partners w/ Barometer

28 Sep 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Influencer agency adopts brand lift metrics across campaigns to address measurem...

Audio Attention Outperforms, Sunsetting Google Podcasts, CTV Lifts Programmatic, & More.

27 Sep 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: How attention metrics is tuning into audio investments by Michael Bürgi https:/...

SXSW x Podcasting

27 Sep 2023

Contributed by Lukas

Pack your bags, because the Business of Podcasting takes center stage this year at SXSW.Credits:Written by Bryan BarlettaEdited by Tom WebsterAudio ed...

Apple's Apps to Podcasts, Streaming Spending Down 25%, Branded Narrative Has More Lift, & More

26 Sep 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Over 100 new podcasts from top apps and services launch on Apple Podcasts: https...

Spotify's Voice AI, Ads on Prime Video, Behind the Minimum Guarantee Numbers & More

25 Sep 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Spotify Announces Voice Translation: https://twitter.com/eldsjal/status/17063252...

Ad Spend Recovery, Audio Could Overtake TV Reach, FTC: Keep it Clear with Kids, & More

22 Sep 2023

Contributed by Lukas

Here's what you need to know from this week in the business of podcasting: Pierre Bouvard: AM/FM Radio and Podcasts Could Recapture Lost TV ReachDigit...

Audio Flu Shots, TV Industry Certifies Nielsen Competitors, Podcasting's 3 Eras, & More

21 Sep 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: The CDC Uses Digital Advertising To Reframe The Narrative Around Flu Vaccines by...

FTC Defines Blurred Advertising, Spotify on Apple, Sony Downsizes Podcasting, & More

20 Sep 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting:FTC recommends brands avoid “blurred advertising” when marketing to kids by R...

I’m Not Exactly Sure What You Do

20 Sep 2023

Contributed by Lukas

Tom reflects on the many people who would gladly listen to podcasts, if we could tell them exactly what podcasts actually are. A podcasting Got Milk m...

Digital Ad Spend Recovering, Pivot to Pivot to Video, '24 to Break Political Ad Records, & More

19 Sep 2023

Contributed by Lukas

Digital Ad Spend Showing Promising Recovery from Recession Fears.[Digiday Source] [Digiday Podcast] [AdExchanger Source] [Adweek Source]IAB launches f...

Audio Outgrows Adspend, Recapturing TV’s Reach with Podcasts, NASA en Español

18 Sep 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: AM/FM Radio And Podcasts Can Recapture Lost TV Reach Due To Writers/Actors Strik...

A Holistic Approach to Podcasting | Feed Drop

15 Sep 2023

Contributed by Lukas

Bryan Barletta joins E.B. Moss in this episode of Insider Interviews, also featuring Paul Riismandel from Signal Hill Insights and Ken Lagana from Aud...

Claritas Acquires ArtsAI, Audible's Into the Buffyverse, Google's Antitrust Case, & More

15 Sep 2023

Contributed by Lukas

Here's what you need to know from this week in the business of podcasting. Over half of business owners are daily podcast listeners, study shows by Re...

Buffy's Podcast Stake, Inclusive Leadership Makes More, APAC Marketers on Measurement & More

14 Sep 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting:Top ten popular podcasts consumed in affluent households by Brad HillOriginal Buf...

Podcasts Command Attention, Influencer Spend Increasing, the DoJ's Case Against Google & More.

13 Sep 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Influencer Spending Forecast To Grow Double-Digits This Year by Inside Audio Mar...

Ad-technical Difficulties

13 Sep 2023

Contributed by Lukas

This year we’re celebrating Sounds Profitable’s third anniversary with a nice slice of humble pie as we reflect on the current state of podcast ad...

Claritas Converts ArtsAI, The Delete Act, Importance Of Social Search, & More

12 Sep 2023

Contributed by Lukas

How Claritas Aims to Bring Google and Meta AI Marketing Capabilities to Other Forms of Media by Jack NeffNPR adjusts to revenue realities with flat bu...

Influencer Spend Outpaces Social, Media Mix Problems, Business Owners Overindex as Listeners, & More

11 Sep 2023

Contributed by Lukas

Essential news for today in the business of podcasting: Over half of business owners are daily podcast listeners, study shows by Reem MakariThe Podcas...

SXM’s Brand Safety Play, ABC Audio Picks Advertisecast, Luminary Adds Ads w/Acast, & More.

08 Sep 2023

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting. Sirius XM, Barometer, ArtsAI Partner to Create Brand Safety and Suitability ...

SXM Announces Brand Safety Tool, Podcast CPMs Hold Steadier Than Digital, & More

07 Sep 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting:Sirius XM Creates a Podcasting Brand Safety and Suitability Tool for Advertisers ...

Back to School Opportunities, Podcasts at 7% Share of Eare in Cars, & More

06 Sep 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: First-Ever Auto Brand “Share Of Ear” Reveals Listening Among Car Owners By P...

Actually, We Love Ads

06 Sep 2023

Contributed by Lukas

Tom Webster presents data from The Podcast Landscape that reinforces the value of (good) branded podcasts and what they could accomplish.Written by To...

New Research on Causes of Podcast Churn, Nielsen's Podcasting Today Report & More

05 Sep 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting. Lapsed listening and podcast churn are due to time constraints by Amrita KhalidP...

Podcast Ad Spend Up 5% YoY, Branded Kids' Podcasts Prove Popular, & More

01 Sep 2023

Contributed by Lukas

Essential news from this week in the business of podcasting. Word of mouth is still the best podcast promotion tool, study shows by Reem Makari Frozen...

Word-of-mouth Still Best Podcast Promotion Tool, Ad Spend Continues to Grow, & More

31 Aug 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Word of mouth is still the best podcast promotion tool, study shows by Reem Maka...

Podcasting's Top Spenders in July, CTV Buyers Want Program Data, & More

30 Aug 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: July 2023: Top spenders, movers and shakers in podcast advertisingCan the Benefi...

The Podcast You Want To Make

30 Aug 2023

Contributed by Lukas

After talking to so many Podcast Movement attendees last week about how to grow their audience, Tom Webster asks a hard question - should you make the...

Time Spent With Podcasts Quadruples Since 2017, Dr. Seuss Coming to Wondery+, & More

29 Aug 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: “Share Of Ear” Q2 2023: Podcasts And AM/FM Radio Represent The Vast Majority...

29% of US Households Cancel Video Streamers, New Nickelodeon Audio Drama, & More.

28 Aug 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting.As streaming wars heat up, nearly three in 10 US internet households are cancelin...

Updates Coming for Apple and Spotify, Podcast Ad Consideration Up, & More

25 Aug 2023

Contributed by Lukas

Here's what you need to know this week in the business of podcasting:Three updates to Apple PodcastsAdvertiser Perceptions: Podcast Advertising Consid...

Embracing YouTube Podcasting, CTV's Path Through Maturity, & More

24 Aug 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting:Embracing YouTube: A Must for Today’s Podcasters by Steve Goldstein.Older Adult...

Updates to Spotify for Podcasters, PodcastOne to go public, & more

23 Aug 2023

Contributed by Lukas

Here's what you need to know today in the business of podcasting. Changes coming to Spotify for PodcastersPodcastOne readies public offering in Septem...

Triton Digital Integrates YouTube, new Advertiser Perceptions study, & More

22 Aug 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Triton Digital Announces YouTube Integration with Podcast Metrics Westwood One -...

Apple Partners with Linkfire, SXM partners with The Trade Desk, & More

21 Aug 2023

Contributed by Lukas

Here's what you need to know today in the business of podcasting. Three updates to Apple Podcasts Exclusive: SXM Media partners with The Trade Desk an...

Acast Partners with Podscribe, Amazon's building an SSP, & More

18 Aug 2023

Contributed by Lukas

Stories covered this week in the business of podcasting:Acast Announces Podscribe as Global Preferred Attribution Partner. Shifting Share of Ear: A ni...

Acast Partners with Podscribe, How Former Spotify Exclusives Perform, & More

17 Aug 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Acast Announces Podscribe as Global Preferred Attribution Partner. (Read more o...

Why Podcasters Should Embrace Ad Measurement, New Acast US Leadership, & More

16 Aug 2023

Contributed by Lukas

Here's what you need to know today in the business of podcasting. Why Podcasters and Publishers Should Lean into Ad Measurement by Paul RiismandelAcas...

Making a Podcast People Hate

16 Aug 2023

Contributed by Lukas

Tom Webster shows off data from the upcoming study The Podcast Landscape in America and discusses the power of focusing a podcast to a specific audien...

Descript Acquires Squadcast, Australian Podcast Ad Revenue Up 64%, & More

15 Aug 2023

Contributed by Lukas

Here's what you need to know from today in the business of podcasting: Descript Acquires SquadCastTop 15 podcast advertisers in AustraliaGoogle Repays...

Podcasts reach 10% share of ear, Amazon's building an SSP, & more.

14 Aug 2023

Contributed by Lukas

Here's what you need to know today in the business of podcasting. Amazon is quietly building a publisher-focused ad product team to grow its $37 billi...

Podcasting Q2 Earnings, Spotify x Patreon, and more.

11 Aug 2023

Contributed by Lukas

Here's what you need to know for this week in the business of podcasting: Connect Patreon to Spotify and Stream Your Favorite Podcasts in One PlaceQ2 ...

Spotify x Patreon is here, Why Most Podcasters Skip Video, and more from The Download

10 Aug 2023

Contributed by Lukas

Here's what you need to know for today in the business of podcasting: Why Are More Than Half of Podcasters Still Not Publishing Video?Connect Patreon ...

The Download for August 9th, 2023

09 Aug 2023

Contributed by Lukas

What you need to know for today in the business of podcasting: KQED snatches up Snap Judgment and Spooked by Amrita KhalidPodcast networks report Q2 r...

The Song of the Summer, and the Joe Rogan Problem

09 Aug 2023

Contributed by Lukas

While podcasting has had several 'song of the summer' moments since Serial's smash success in 2014, in recent years those mainstream attention-getting...