“How do you quickly prepare when you’re put on the spot?”, that’s the question I’m answering in today’s episode of Speaking with Confidence with Cat Matson.I was recently asked, “How to prep in 2 minutes - I went to a networking event recently and once I got there the host said "ok, we're going around the room and everyone will come up to the front and introduce yourself, your business, and why you're here today" -- pro: I didn't have days to agonise over messing it up, like I would if I knew ahead of time-- con: I was there more to socialise and was totally unprepared to promote my self/businessHow do you not garble it all up?”Such an AWESOME question!Listen in to hear:How to quickly understand the ‘What’s In It For Them’ (WIIFT) of the attendees at the particular function … and how to introduce yourself in a way that’s relevant to themWhy you then want to check in with your WIFFM - your’s ‘What’s In It For Me’ in this particular contextHow to use your elevator pitch, or your ‘I Am … ‘ story to connect their WIFFT with your WIFFMWhy a rigid elevator pitch is NOT the way to goWhy you ALWAYS want to be ready to talk about yourself and your business … and how you can do that with easeMy SpeakEASY Elevator Pitch Practise Session is happening Friday 29 August. Register now.Can’t make this one but want to know about the next one? Subscribe to my weekly newsletter, here.

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“What did the council decide on item 42?” — answered with the speaker and the moment.