Delivering commercial outcomes is one of the reasons we have conversations - whether it’s one-on-one or at scale through panels, keynotes, webinars or on podcasts. But so often we focus so much on giving value, we forget to actually move our listeners along the customer journey - towards a commercial outcome.In this episode I’m sharing my thoughts on how to be of service, be friendly and build rapport AND drive commercial outcomes in all your conversations.Listen in to hear:The power of clarifying your strategic intent before any conversationWhy you want to consider your call to action before you start speakingHow to seed the next steps throughout your conversations and presentationHow to align speaking engagements, such as panels, conference presentations or even podcast guesting with your strategic goalsHow to move your listener closer to a sales outcome, without being pushy or salesyJoin my Storytelling SpeakEASY on Friday 27 March - register nowAs me questions about this episode on InstagramHelp more diverse voices be heard in the conversations that matter - subscribe, rate or follow this podcast, or leave a comment, a review or share.

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“What did the council decide on item 42?” — answered with the speaker and the moment.