Speaking Your Brand: Public Speaking Tips and Strategies
Episodes
289: Less Free, More Paid: How to Increase Your Speaker Fees with Carol Cox
08 Aug 2022
Contributed by Lukas
If you’ve been getting speaking requests, but they’re free or low paid, or you’ve been charging the same amount for a while and aren’t sure if...
288: A Framework for Creating a Signature Talk for Income and Impact with Carol Cox
01 Aug 2022
Contributed by Lukas
Do you sometimes sit down to create a new presentation and stare at a blank document or slide deck, not sure where to start or you feel like you have ...
287: The ROI of Investing in a Speaking Coach with Dianna Deeney
25 Jul 2022
Contributed by Lukas
What can you expect when you work with a speaking coach? What are the outcomes and results you get? In last week’s episode, we talked about what a p...
286: What a Speaking Coach Is and When You Need One with Carol Cox and Diane Diaz
18 Jul 2022
Contributed by Lukas
What exactly do we do as speaking coaches when we work with our clients? When is the right time for you to work with a speaking coach? In this episode...
285: 4 Speaker Archetypes: Learn How to Market and Sell Your Speaking with Carol Cox
11 Jul 2022
Contributed by Lukas
What kind of speaker are you? How would you describe your style? I’ve always told our clients that we don’t want to fit you into some type of “s...
284: Connecting Your Ideas into One Message with Cindy Rowe
05 Jul 2022
Contributed by Lukas
Have you ever felt like you have a bunch of ideas and you’re not sure how they’re connected and how to get them into one message? You are not alon...
283: How to Exceed Expectations as a Speaker at an Event with Jill Janecke
28 Jun 2022
Contributed by Lukas
If you’re going to be speaking at an in-person conference, this episode has some excellent tips on how you can exceed expectations as a speaker to m...
282: Going Bold with Your Thought Leadership Message with Jodi Flynn
21 Jun 2022
Contributed by Lukas
Do you sometimes wonder how BOLD you want to be with your thought leadership message? You know you have something important and impactful to say, but ...
281: 6 Winning Ways to Open and Close Your Talks with Carol Cox
14 Jun 2022
Contributed by Lukas
How should you open and close your talk? When we work with our clients on their signature talks using our framework, we always make sure to have a str...
280: Making the Shift from Expert Presenter to Storyteller in Your Keynotes with Katie Anderson
07 Jun 2022
Contributed by Lukas
Last year on this podcast, I did several episodes about the distinction between being an expert and a thought leader. As speakers, we often get stuck ...
279: Building Trust and Connection Through Vulnerability with Dr. Katrina Skinner
31 May 2022
Contributed by Lukas
Do you have an experience that happened to you that you’re reluctant to share with your audience? What would happen if you did? So often we feel lik...
278: Co-Creating with Your Audiences with Shannon Hughes
24 May 2022
Contributed by Lukas
I took an improv class a couple of years ago and it has been incredibly helpful to me as a speaker, so much so that I had the attendees at our recent ...
277: The Authority Gap Women Face and What to Do About It with Mary Ann Sieghart
17 May 2022
Contributed by Lukas
I’m going to start this podcast with a bit of a controversial question: Why do we (and, yes, I said we) often feel much more uncomfortable having a ...
276: Money Has a Story Too: Understanding Your Business Finances with Melissa Houston
10 May 2022
Contributed by Lukas
I talk a lot about storytelling and the importance of integrating stories into your presentations and talks. Well, money has a story too. Your money s...
275: Public Speaking Has Changed: The 3 Skills You Need Now to Get Selected, Stand Out, and Make Money as a Speaker
03 May 2022
Contributed by Lukas
If you plan on speaking in-person this year, you’ll want to listen to this entire episode. I'm sharing with you the 3 key skills you need now t...
274: The Key to Booking More Speaking Engagements with Sarah Lynn Wallace
26 Apr 2022
Contributed by Lukas
Speaking opportunities are increasing as more events and conferences are returning to in-person and organizations are looking to bring in trainers. No...
Register for Our New Free Live Training: 3 Speaking Skills You Need Now
21 Apr 2022
Contributed by Lukas
We have a brand new FREE live training happening on Tuesday, April 26! Register today for free at https://www.speakingyourbrand.com/training/. After...
273: How to 10x Your Speaking Skills
19 Apr 2022
Contributed by Lukas
If you’re a speaker who has in-person events coming up OR if you’re planning an in-person event, you won’t want to miss this conversation. We he...
272: The Business Case for Speaking and Thought Leadership with Carol Cox
12 Apr 2022
Contributed by Lukas
As entrepreneurs, we have a lot on our plate and fitting in the time to build our thought leadership platforms, create presentations, and pitch oursel...
271: Providing Transformation vs. Information with Carol Cox
05 Apr 2022
Contributed by Lukas
Are you providing transformation or information in your presentations and talks? Whenever I work on a presentation or a keynote or even the agenda for...
270: The Hub and Spokes of Your Thought Leadership Message with Christie Rocha
29 Mar 2022
Contributed by Lukas
When you start putting your thought leadership out into the world, think of your overall message as the hub. You then have various spokes you can use ...
269: Creating a Memorable "Bit" for Your Keynote Speech with Nicole Edwards
22 Mar 2022
Contributed by Lukas
As you’re working on your keynote speech (or aspiring to one), there are key elements to include that make it different from a regular business pres...
268: Using a Signature Talk for Lead Generation with Kelley Carlstrom, PharmD
15 Mar 2022
Contributed by Lukas
What does it look like to create your signature talk and put it out there for the first time? Our guest, Kelley D. Carlstrom, PharmD, did just that a ...
267: The Way to Gender Equality is through Public Speaking with Carol Cox (#IWD)
08 Mar 2022
Contributed by Lukas
Today, March 8, is International Women’s Day. This year’s theme is Break the Bias. I appreciate that on the IWD website, they write, “Celebrat...
266: How I've Found and Used My Voice with Carol Cox
01 Mar 2022
Contributed by Lukas
In this episode, I share 3 ways public speaking has helped me to find and use my voice and the lessons I’ve learned along the way that may help you ...
265: 3 Ways to Love Your Audience with Carol Cox and Diane Diaz
22 Feb 2022
Contributed by Lukas
We’re wrapping up the month of February talking about how we as speakers can love our audiences. Why is this important? Because the more connected...
264: The Role of Symbols and Metaphors in Our Stories with Susan Moe
15 Feb 2022
Contributed by Lukas
If you’re an analytical, left-brained thinker like me, this episode is going to give you a different perspective on your content, your speaking, and...
263: Finding the Emotional Heart of Your Message with Carol Cox
08 Feb 2022
Contributed by Lukas
Since we’re in the month of February, I figured it was a good time to talk about finding the emotional heart of your message. As speakers, we can ge...
262: The Four Layers of Thought Leadership with Carol Cox
01 Feb 2022
Contributed by Lukas
I remember last year I was doing some research and I googled “famous thought leaders.” Guess what the results were? All men. Now, we know there ar...
261: Closing the Gender Speaking Gap with Kristin Oakley
25 Jan 2022
Contributed by Lukas
You won't want to miss the story I share in this episode that made me so mad at the time. About 5 years ago, I was attending an event run by a very pr...
260: Self-Doubt Happens: Here's What I Do with Carol Cox
18 Jan 2022
Contributed by Lukas
One of the side effects of going bigger with your message and putting yourself out there is self-doubt. Even when you’re excited about what you’re...
259: Connecting Your Business and Your Thought Leadership with Carol Cox
11 Jan 2022
Contributed by Lukas
How is your thought leadership message connected to your business? Should it be related? I look at it this way: Thought leadership is the personal WHY...
258: Trends in Public Speaking and Thought Leadership for 2022 with Carol Cox
04 Jan 2022
Contributed by Lukas
Happy New Year! This is the 4th year in a row I’ve done a trends episode for the start of the year. What I mean by trends are not fads or cliches or...
257: Writing a Book Gives Your Ideas Depth and Longevity with Tiffany Hawk [The Medium is the Message Series]
28 Dec 2021
Contributed by Lukas
This is the final episode in the series we’ve been doing called “The Medium is the Message”. In this series, we’ve covered the mediums of pod...
256: Making the Most of LinkedIn as a Thought Leader with Tyrona Heath [The Medium is the Message Series]
21 Dec 2021
Contributed by Lukas
This is one of the best conversations I’ve had about how to use social media effectively as a thought leader. My guest is Tyrona (Ty) Heath, who is ...
255: Year In Review: What Worked, What Didn’t, What’s Next with Carol Cox and Diane Diaz
14 Dec 2021
Contributed by Lukas
We’re taking you behind the scenes to share what worked, what didn’t, and what’s next for us in the areas of speaking, visibility, and the busin...
254: What Your List Wants from Your Emails with Kate Doster [The Medium is the Message Series]
07 Dec 2021
Contributed by Lukas
What does the *medium* of email want in order to be the most effective? What do *we* want when we look through our inboxes? The answers surprised me! ...
253: TV Can Make You Famous - But Don't Read the Comments with Dr. Christina Madison [The Medium is the Message Series]
30 Nov 2021
Contributed by Lukas
If you’ve ever thought that you’d like to be on TV as a contributing expert - or if you think you’re not qualified (you are!) - you’ll get so ...
252: Using Video for Thought Leadership, Brand Awareness, and Sales with Stacy Mayer [The Medium is the Message Series]
23 Nov 2021
Contributed by Lukas
More and more social media platforms, from Instagram and Pinterest to LinkedIn, are encouraging users to create videos and prioritizing video in their...
251: This is What Public Speaking Does for You with Carol Cox and Diane Diaz [The Medium is the Message Series]
16 Nov 2021
Contributed by Lukas
Did you know that public speaking is one of the fastest ways that you can establish your expertise, credibility, authority, and thought leadership? Wh...
250: Lessons Learned from 250 Podcast Episodes with Carol Cox [The Medium is the Message Series]
09 Nov 2021
Contributed by Lukas
We’re celebrating 250 episodes of the Speaking Your Brand podcast! I wanted to take this opportunity to share with you lessons I’ve learned after ...
249: Add Performance Elements to Your Speaking with Carol Cox
02 Nov 2021
Contributed by Lukas
We’ve been doing a series on in-person speaking, as more conferences and events return to in-person. Today, I’m talking about the relationship bet...
248: Boost Learning and Engagement in Your Presentations and Programs with Manja Horner
26 Oct 2021
Contributed by Lukas
Whether you’re presenting at a conference or running a program or course, you want to make sure that your audiences and clients are learning and, mo...
247: Creating Your Body of Work by Noticing Who's Missing with Katrine Marçal
19 Oct 2021
Contributed by Lukas
When you think about your thought leadership, one of the questions to consider is: What is missing in your field/industry? For my guest Katrine Març...
246: Audience Engagement Strategies for In-Person Speaking with Ramona J. Smith
12 Oct 2021
Contributed by Lukas
We’re continuing our series on in-person speaking with this episode to talk about audience engagement strategies you can use and how you can give yo...
245: How to Get Selected as a Speaker by Event Organizers with Sarah Soliman
05 Oct 2021
Contributed by Lukas
As the speaking season is ramping up (both virtual and in person) and conferences are planning for next year, how can you stand out and get selected a...
244: Behind the Scenes of My Recent Keynote with Carol Cox
28 Sep 2021
Contributed by Lukas
I’m taking you behind the scenes to talk about the recent keynote I delivered, including how the event organizer found me, how I created and prepare...
243: How We Create a Signature Talk in a VIP Day
21 Sep 2021
Contributed by Lukas
What is it like to create your signature talk in a day? Can it really be done? What are the results? This episode is the audio from a LinkedIn Live ...
242: Evolving from Experts to Thought Leaders (TLA Grads)
14 Sep 2021
Contributed by Lukas
How can you evolve from being an expert to a thought leader? What mindset shift needs to happen and what does thought leadership message and content l...
241: The Expert Trap: What Holds Women Back from Thought Leadership with Carol Cox
07 Sep 2021
Contributed by Lukas
You’re an expert in what you do: you have work experience, skills, knowledge, credentials, degrees. You’re well regarded as an expert in your fiel...
240: My Realization of What's in MY Way to Thought Leadership with Carol Cox
31 Aug 2021
Contributed by Lukas
Is there something holding you back from your thought leadership? If so, it just might be the way through. In the episode from 2 weeks ago with Betsy ...
239: Leadership is about the Heart as much as the Head with Emily Rogers
24 Aug 2021
Contributed by Lukas
As a high-achieving woman and a left-brained/logical/analytical person, I've been perfectly comfortable living and working from my head. However, I’...
238: What's IN Your Way IS Your Way to Your Thought Leadership with Betsy Jordyn
17 Aug 2021
Contributed by Lukas
This is an incredibly powerful conversation about owning and telling our story and what it looks like to develop into a thought leader. My guest is Be...
237: The Power of Being Vulnerable with Your Personal Story with Cyndi Shifrel
10 Aug 2021
Contributed by Lukas
I know from first-hand experience how hard and scary it can be to be vulnerable sharing a deeply personal story that reveals something that shows you’...
236: Using One Story with Different Angles for Different Audiences with Chanta Wilkinson
03 Aug 2021
Contributed by Lukas
You know that including stories, especially personal stories, in your presentations is important to connect with and engage the audience. This is true...
235: Pivoting Your Brand and Business into Thought Leadership with Marisol Erlacher
27 Jul 2021
Contributed by Lukas
Have you been getting the feeling that you’re ready to go bigger with your ideas and message? That you want to have a bigger impact and reach more p...
234: How to Create Content Using Your Authentic Voice with Ashleigh Rennie
20 Jul 2021
Contributed by Lukas
The best way to describe this episode is to share what my guest, copywriter Ashleigh Rennie, wrote when she scheduled our podcast interview: “When I...
233: Identify Your Thought Leadership Model with Carol Cox
13 Jul 2021
Contributed by Lukas
In this episode, I share 3 types of thought leadership models: personality-driven, research-driven, and mission-driven. A lot of times we see someon...
232: Are You an Influencer, an Expert, or a Thought Leader? with Carol Cox
06 Jul 2021
Contributed by Lukas
What’s the difference between an influencer and a thought leader? And what’s the difference between an expert and a thought leader? Which one you ...
231: What Event Organizers Look for in Speakers with Kelly Youngs
29 Jun 2021
Contributed by Lukas
How can you get selected to speak at an event? What do event organizers look for in speakers? My guest is Kelly Youngs, the founder of global women’...
230: Use Your Story for an Inspirational Talk with Tanea Smith
22 Jun 2021
Contributed by Lukas
Have you ended up somewhere in life that you did not expect (or was not expected of you)? Do you have a life story that people have told you is inspir...
229: 3 Speaking Styles You Can Use
15 Jun 2021
Contributed by Lukas
Are you ready to challenge yourself with your presentation content and delivery to make a memorable experience for your audience? In this episode, I s...
228: Mistakes Speakers Make That Turn Off Audiences
08 Jun 2021
Contributed by Lukas
Have you attended presentations, whether in person or online, where you get frustrated or bored? Perhaps even the thought has crossed your mind to wal...
227: How We Pitch and Prep for Speaking Gigs
01 Jun 2021
Contributed by Lukas
Get behind the scenes on what we do at Speaking Your Brand to get, pitch for, and prep for speaking engagements. When I'm at a live event, whether it'...
226: Build Your Brand with Consistency and Authenticity with Sydney Cummings
25 May 2021
Contributed by Lukas
Sydney Cummings is a YouTube sensation with over 1.1 million subscribers, which she built organically over the past 3 years by uploading a new workout...
225: Speaking Fees, Rebranding, and Niching with Dr. Zoe Shaw
18 May 2021
Contributed by Lukas
“The more you speak, the more you understand yourself and your audience.” I love this quote from my guest Dr. Zoe Shaw. Zoe is a psychotherapist, ...
224: Achieve Big Goals with Public Accountability with Natalie Sisson
11 May 2021
Contributed by Lukas
When you have a big goal or project you want to achieve, what do you do to keep yourself on track? For me, having external deadlines and public accoun...
223: Hosting Your Own Event for Positioning and Revenue with Lisa Princic
04 May 2021
Contributed by Lukas
Hosting your own event can be incredibly valuable for you and your business. It can position you as an expert and authority in the topic of your event...
222: Communicating Your Vision and Values to Your Team with Amber De La Garza
27 Apr 2021
Contributed by Lukas
I’ve always thought of “Speaking Your Brand” as not only how you communicate externally to audiences, whether it’s at conferences and events, ...
221: Your I.P. Can Make Your Business Scalable and Saleable with Erin Austin
20 Apr 2021
Contributed by Lukas
We talk quite a bit on this podcast about the value of creating frameworks. A framework is the repeatable process you use with your clients to help th...
220: The Power of Stories Told by Women (Summit Speeches by Carol Cox & Diane Diaz)
13 Apr 2021
Contributed by Lukas
In this episode, we’re sharing the opening remarks from our recent Brave. Bold. Beyond. Live Virtual Summit. Listen in for not only the content but ...
219: Identifying and Pitching Places to Speak with Carol Cox and Diane Diaz
06 Apr 2021
Contributed by Lukas
As we get closer to resuming in-person conferences and events later this year (yay!) plus with many groups still doing virtual events, this is a great...
218: Being a Force for Change vs. a Force for Good with Natalie Legrand
30 Mar 2021
Contributed by Lukas
My guest Natalie Legrand recently graduated from our Thought Leader Academy and is one of our panelists at our Brave. Bold. Beyond. Live Virtual Summi...
217: Steps to Build Your Thought Leadership Platform with LuAnn Nigara, Tammy Lally, and Dr. Karen Wilson
23 Mar 2021
Contributed by Lukas
What steps can you take to start building your thought leadership platform? What are strategies you can use to build an audience and grow your busines...
216. Why We're #ChoosingWomensVoices - and You Should Too with Carol Cox and Diane Diaz
16 Mar 2021
Contributed by Lukas
Last March 2020, as part of Women’s History Month, I released this episode and our challenge called #ChoosingWomensVoices. This content and challeng...
215: Moving Past the Surface to Find Your Deeper Story and Message with Zaribel Clay
09 Mar 2021
Contributed by Lukas
Have you ever felt like you have a deeper story and message to share with your audience? Perhaps you’re uncertain what it is because it’s hidden u...
214: Top Takeaways from Our Speaking Coaches
02 Mar 2021
Contributed by Lukas
Get ready for a value-packed and heartfelt episode with key takeaways you can use as you think about your thought leadership message and signature tal...
213: The V.O.I.C.E. of Thought Leaders with Carol Cox [Big Ideas Series]
23 Feb 2021
Contributed by Lukas
How can you start developing your thought leadership message? In this episode, I walk you through: my V.O.I.C.E. model for thought leadership common ...
212: 5 Rules for Being an Excellent Emcee with Carol Cox and Amber Hawley
16 Feb 2021
Contributed by Lukas
Have you been asked to be an emcee for an event or thought about being one? An emcee (or MC, Master of Ceremonies) is the person who is the bridge and...
211: Turning an Academic Topic into a Powerful TEDx Talk with Tanya Golash-Boza [Big Ideas Series]
09 Feb 2021
Contributed by Lukas
We all love TED talks, right? The best ones tell us something we haven’t thought of before and inspire us to take action. TED talks became so popula...
210: Finding Your Big Idea By Noticing What's Missing with Jackie Roby [Big Ideas Series]
02 Feb 2021
Contributed by Lukas
What does it mean to have a Big Idea? Your Big Idea doesn’t need to be something that’s never been talked about before or something that new resea...
209: The Differences in Doing Interviews for Podcasts, TV, & Publications with Carol Cox and Marie Fiebach
26 Jan 2021
Contributed by Lukas
Many of us guest on podcasts and it’s an excellent way to increase your visibility and expand to new audiences. Have you considered pitching yoursel...
208: Being an Introvert and a Speaker with Katherine N. Johnson
19 Jan 2021
Contributed by Lukas
If you’re an introvert, the thought of visibility, and maybe even the thought of public speaking, is one that you may be a little bit more hesitant ...
207: [On-Air Coaching] Visibility Strategies for 2021 with Mary Beth Simon
12 Jan 2021
Contributed by Lukas
It’s no question that 2020 definitely threw us for a loop. With many of our speaking engagements and events forced to convert to online presentation...
206: Trends in Public Speaking and Thought Leadership for 2021 with Carol Cox
05 Jan 2021
Contributed by Lukas
Happy New Year! This is the 3rd year in a row I’ve done a trends episode for the start of the year. You’d think after what happened in 2020, I’d...
205: The 4 Types of Talks You Need as a Speaker and Thought Leader with Carol Cox and Diane Diaz [Goals & Planning Series]
29 Dec 2020
Contributed by Lukas
I talk quite a bit on this podcast about signature talks - why you should have one and what goes into one. Your signature talk is your foundation for ...
204: Make Better Decisions Around Business and Speaking Opportunities with Danielle Hayden [Goals & Planning Series]
22 Dec 2020
Contributed by Lukas
How can we create a decision-making filter to determine which opportunities to say ‘yes’ to and which to say ‘no’ to? If you are newer in your...
203: What Should Be On Your Financial Review Checklist with Lesley Batson [Goals & Planning Series]
15 Dec 2020
Contributed by Lukas
This episode is 2 conversations in one. I invited my guest and client Lesley Batson, founder of Rebel Rock Wealth, on to the podcast to help us with...
202: Measuring the Right Metrics to Get the Results You Want with Casey Gromer [Goals & Planning Series]
08 Dec 2020
Contributed by Lukas
What should you be measuring in your business and in your speaking and visibility efforts? There are the obvious metrics: revenue, leads, sales, numbe...
201: Year in Review: What Worked, What Didn't, What's Next with Carol Cox and Diane Diaz [Goals & Planning Series]
01 Dec 2020
Contributed by Lukas
Although 2020 didn’t end up going quite as planned (understatement of the year), there are lessons I’ve taken from it that have made me and Speaki...
200: Lessons, Mistakes, & Wins from Creating 200 Podcast Episodes with Carol Cox
24 Nov 2020
Contributed by Lukas
200th episode celebration! After creating 200 podcast episodes over nearly 4 years, I’ve learned a lot. In this episode, I share: The impact po...
199: Make Your Data-Driven Presentations More Interesting and Story-Driven with Monique Ositelu, PhD [Storytelling Series]
17 Nov 2020
Contributed by Lukas
We’ve heard so much about the importance of storytelling over the past few years that using data, statistics, and research in our presentations seem...
198: Find Your Hook for Your Book and Talk with Kelly Notaras [Storytelling Series]
10 Nov 2020
Contributed by Lukas
Writing a nonfiction book and having a signature talk go hand in hand: both are a reflection of who you are, what you do, and why you do it. Both your...
197: What We Can Learn as Speakers from 'Hamilton' with Carol Cox [Storytelling Series]
03 Nov 2020
Contributed by Lukas
I admit, I’m a bit obsessed with the musical “Hamilton.” I watched it on Disney+ the July 4th weekend it came out and was instantly transfixed. ...
196: Why Our Summit Was the Best Virtual Event Experience People Have Had with Carol Cox and Diane Diaz
27 Oct 2020
Contributed by Lukas
The live virtual summit that we hosted a couple of weeks ago was a smashing success. Attendees told us that it was the best virtual event they’ve ev...
195: Our Opening and Closing Speeches from Our Brave. Bold. Beyond. Summit with Carol Cox and Diane Diaz [Storytelling Series]
20 Oct 2020
Contributed by Lukas
What an incredible day we had last week for our Brave. Bold. Beyond. live virtual summit! Our speakers truly embodied being brave and bold. There we...
194: How to Structure a Movement-Making Speech Using Your Story with Joy Spencer [Storytelling Series]
13 Oct 2020
Contributed by Lukas
Why would you want to start a movement when you’re busy with your business? Isn’t a movement for activists and non-profits? Not necessarily. A mov...
193: Five Kinds of Stories to Share in Your Thought Leadership Content with Carol Cox [Storytelling Series]
06 Oct 2020
Contributed by Lukas
You’ve heard by now the power of storytelling in your presentations and thought leadership content. But, do you sometimes feel stuck and uncertain a...
192: The Cure for Vulnerability Hangovers with Carol Cox [Use Your Voice Series]
29 Sep 2020
Contributed by Lukas
Have you ever had a vulnerability hangover? I know I have, including just last month, along with other times this year after recording particular podc...
191: Women in Politics and the Public Sphere with Rep. Anna Eskamani [Use Your Voice Series]
22 Sep 2020
Contributed by Lukas
I’m excited to have on the show today Anna Eskamani, who is my state representative in the Orlando, Florida, area where I live. Anna is young, outsp...