Speaking Your Brand: Public Speaking Tips and Strategies
Episodes
091: Visibility Works: From Local Speaking to TED.com to a Book with Tammy Lally
23 Oct 2018
Contributed by Lukas
How does a visibility strategy actually work? What does it look like to grow your business and your personal brand through speaking? What are the step...
090: Hosting Your Own Workshop or Retreat with Blair Thielemier
16 Oct 2018
Contributed by Lukas
Speaking at someone else’s event is great, but hosting your own workshop or retreat can be even better. You get to control the content and you’re ...
089: [Coaching] Building a Community from Your Podcast with Debbie Gonzales
09 Oct 2018
Contributed by Lukas
“My dream is bigger than my fear.” Have you ever felt like that? My guest today, Debbie Gonzales, heard that from a guest she interviewed on her b...
088: Why You Need to Live Broadcast with Jenny Melrose
02 Oct 2018
Contributed by Lukas
If you’re a speaker, you should be doing live broadcasts on platforms like Facebook and Instagram. But…. I hear you say in your head, I don’t li...
087: Launching a Podcast: What's Important and What's Not
25 Sep 2018
Contributed by Lukas
Have you been thinking of launching your own podcast? It’s been a game-changer for my business and personal brand - and it can be for yours too. But...
086: [Coaching] How to Generate Leads From Your Podcast with Stacey Ogden
18 Sep 2018
Contributed by Lukas
Do you have a podcast - or video series or blog - but aren’t getting leads from it as you had expected? You know your content is good - you’re get...
085: Pivoting Your Business Model by Asking ‘What Do You Really Want’ with Katie Krimitsos
11 Sep 2018
Contributed by Lukas
When’s the last time you asked yourself: “What do I *really* want? What’s right for me *right now*?” And then what happens if the business you...
084: [Coaching] Less Is More: Developing Your Visibility Strategy with Wendy Zanders
04 Sep 2018
Contributed by Lukas
There are many, many ways you can get visibility for yourself and your business: Speaking to local groups Presenting at conferences Being a member or...
083: Collaborating to Expand Your Reach with Baily Hancock
28 Aug 2018
Contributed by Lukas
How can you expand your network and reach new people? Collaborating with others who share a similar mission, vibe, and audience can be one of the best...
082: [Coaching] How to Create an Emotional Connection with Your Audience with Leanne Kabat
21 Aug 2018
Contributed by Lukas
How can you create an emotional connection with your audience? Even if you *think* you have a topic that doesn’t lend itself to creating an emotiona...
081: Be a Better Speaker: Top Takeaways from Watching Presenters at Podcast Movement
14 Aug 2018
Contributed by Lukas
What separates a great speaker from a so-so one and how can you be a great one? I recently attended a 3-day conference (Podcast Movement) and took not...
080: [Coaching] Connecting Your Why and What Makes Your Approach Unique with Anne Torrez
07 Aug 2018
Contributed by Lukas
Do you know what makes your approach and process unique? As a speaker and entrepreneur - whether you’re a coach, consultant, strategist, trainer, th...
079: [Coaching] How to Develop the Shape of Your Framework for Your Presentations with Coryne Forest
31 Jul 2018
Contributed by Lukas
In this on-air coaching call, you’ll hear how my guest Coryne Forest and I create the visual shape of her framework to use in her presentations. In ...
078: Speaking Around the World with Annie Mori
24 Jul 2018
Contributed by Lukas
What is it like to travel around the world, from Europe to China, to speak - and get paid for it? My guest is Annie Mori, a licensed pediatric occupat...
077: [Coaching] Balancing the What, Why, and How in Your Presentations with Libby Rothschild
17 Jul 2018
Contributed by Lukas
In this on-air coaching call, you’ll hear how to distinguish and balance the WHAT, the WHY, and the HOW of what you teach related to your business a...
076: Why the Stories We Tell Matter with Leena Nasser
10 Jul 2018
Contributed by Lukas
I’ve talked before about how sharing stories in your talks helps the audience to better understand and remember what you’re teaching. In this epis...
075: [Coaching] Finding the Right Presentation Content for Your Business with Regina Byrne
03 Jul 2018
Contributed by Lukas
Do you feel like everything’s already been said about your topic and that your audience has heard it all before? Let me assure you that sharing your...
074: [Coaching] Increase Conversions at Your Speaking Engagements with April Caldwell
26 Jun 2018
Contributed by Lukas
In this on-air coaching call, you’ll learn how you can shift the content and flow of your presentations to increase conversions (leads, clients, and...
073: Using Podcasts to Connect with Your Ideal Clients with Nicole Holland
19 Jun 2018
Contributed by Lukas
Being a guest on podcasts is great for brand awareness, credibility building, networking, and lead generation. How can you pitch podcasters the right ...
072: How to Speak Strategically for Better Business Results
12 Jun 2018
Contributed by Lukas
Speaking in front of the right audiences with the right message can position you as an expert in your field, showcase your business, build relationshi...
071: Using Humor in Your Talks Will Get You More Speaking Gigs with Kathy Klotz-Guest
05 Jun 2018
Contributed by Lukas
You’ll notice that the title of this episode is in the definitive: using humor in your talks *will* get you more speaking engagements. I don’t mea...
070: Aligning Your Wardrobe with Your Brand with Jennifer Mackey-Mary
29 May 2018
Contributed by Lukas
How can your wardrobe align with and reflect your brand and make you feel confident, so that you attract your ideal clients, whether you’re speaking...
069: What Event Organizers Look for in Speakers with Erin Smith
22 May 2018
Contributed by Lukas
Do you have your eye on a conference or event that you really want to speak at? How can you get selected? My guest today is Erin Smith, who runs the a...
068: Getting Paid to Speak and Negotiating Speaker Fees
15 May 2018
Contributed by Lukas
How can you get your first paid speaking engagement? How do you figure out what to charge and how to negotiate? In this episode, you’ll hear from 7 ...
067: [Coaching] Integrating What You Do in Your Business into Your Presentation with Melissa Bennett
08 May 2018
Contributed by Lukas
If you’ve been giving a presentation but you feel like what you do in your business isn’t well integrated into it and you aren’t getting the lea...
066: Mastering Your Speaking Style and Stage Presence
02 May 2018
Contributed by Lukas
I can remember talks I’ve given, especially ones on stages in front of large audiences, where it felt like an out of body experience. I gave my talk...
065: Writing, Publishing, and Promoting Your Book with Julie Broad
24 Apr 2018
Contributed by Lukas
Have you thought about writing a book, but you’re not sure what’s involved or even if it’s worth it? My guest today, Julie Broad of Book Launc...
064: [Coaching] Show, Don’t Just Tell, Your Audience How You’re Different with Kimberley O’Brien
17 Apr 2018
Contributed by Lukas
Speaking at groups and conferences is one of the best ways to create awareness about what you do and how you help your clients. The key is to show, th...
From the Archive: Why You Need a Signature Talk for Your Business
11 Apr 2018
Contributed by Lukas
What opportunities are you missing out on because you don’t have a signature talk? In this episode, I share why having a signature talk is critical ...
063: Five Mistakes You’re Making in Your Presentations that Turn Off Your Audiences
03 Apr 2018
Contributed by Lukas
Have you been to conferences and events and, during sessions, you see lots of people in the audience on their phones? And not using their phones to ta...
062: Tired of Asking? A Better Way to Get Referrals with Stacey Brown Randall
27 Mar 2018
Contributed by Lukas
Ever since I started my first business over 15 years ago, I was told to make it a habit to ask for referrals: from my current clients, past clients, a...
061: A Game Changer for Your Business and Presentations: Developing Your Own Framework
20 Mar 2018
Contributed by Lukas
Developing your own framework can be a game changer for your business and presentations. It differentiates yourself from others in your field, it make...
060: [Coaching] Finding Your Presentation's Spine and Why It Absolutely Needs One with Joanna Sapir
13 Mar 2018
Contributed by Lukas
Do you feel like you have so much you want to share in your presentations that you’re not sure what to keep, what to exclude, and how to streamline ...
059: Why You Shouldn't Sell from the Stage - and What to Do Instead with Carol Cox
06 Mar 2018
Contributed by Lukas
Episode 59: Have you heard the phrase “sell from the stage”? The idea is that you pitch your programs and products to the audience at the end of y...
058: Using Your Strengths to Reach Your Speaking and Business Potential with Belinda Brown
27 Feb 2018
Contributed by Lukas
How can you reach your highest potential in speaking and in your business? What does it take to be the best you can be? For many years, I felt that I ...
057: How to Use Simple Story Structure to Create Compelling Content with Carol Cox
20 Feb 2018
Contributed by Lukas
Why use story structure? Simple: It’s what makes us human. You want to make sure the content you’re sharing is compelling, keeps your audience int...
056: How to Become a TEDx Speaker with Tamsen Webster
13 Feb 2018
Contributed by Lukas
If you’ve been wanting to do a TEDx talk, this episode is perfect for you. My guest Tamsen Webster and I talk about everything TEDx, including what ...
055: Should You Give an Instructional or an Inspirational Talk with Carol Cox
06 Feb 2018
Contributed by Lukas
Should you give an instructional or an inspirational talk? You probably think I’m going to say that the answer is “It depends,” but I’m not. I...
054: Building a Culture of Trust with Your Team and Audience with Dr. Laura Gallaher
30 Jan 2018
Contributed by Lukas
When you’re in a group dynamic, whether it’s during a presentation or at work with your team, how can you build real and deep trust and connection...
053: What It’s Like to be an Influencer with Jeanette Johnson
23 Jan 2018
Contributed by Lukas
What is it like to have over 1.25 million visits to your blog every year and over 250,000 followers on social media? My guest is well-known fashion bl...
052: Producing Live Events to Showcase Your Business & Brand with Renee Warmack
16 Jan 2018
Contributed by Lukas
Have you thought about creating and hosting your own in-person event, whether it’s a monthly meetup, a panel discussion related to your industry, or...
051: Marketing Trends You Need to Know for 2018 with Sandi Eveleth
09 Jan 2018
Contributed by Lukas
There’s been a dramatic shift in online marketing in the past 1-2 years. What used to work doesn’t work anymore, or at least not the same way it d...
050: The 3 C's of Visibility: What It Takes to Get Known
02 Jan 2018
Contributed by Lukas
What does it take to get known? How can you become the “go to” person for what you do? You know you need to be more visible in order to grow your ...
049: This Surprising Element Will Make You a Better Speaker with Janice Rous
26 Dec 2017
Contributed by Lukas
There’s something you can do as a speaker to connect with your audience and have an impact on them that goes beyond your content or the activities y...
048: [Coaching] Strategy Session to Get Visible with Pam Andrews
19 Dec 2017
Contributed by Lukas
How can you get more visibility for your business? In this on-air coaching call, my guest Pam Andrews and I discuss specific things she can do, from o...
047: Creating Better Audience Engagement and Learning with Amy Lang
12 Dec 2017
Contributed by Lukas
As a speaker, you’re only one-half of the equation. The other half is your audience. Particularly when you’re doing workshops and breakout session...
046: We All Need a Wingwoman with Mia Scharphie
05 Dec 2017
Contributed by Lukas
As women, we walk a tightrope between needing to advocate for ourselves, yet not wanting to come across as braggarts or overly promotional (yes, it’...
045: Your Visibility Roadmap: Build Your Business, Brand, and Influence
28 Nov 2017
Contributed by Lukas
This episode is a mini-training to help you create your visibility roadmap and identify the areas you should focus on to build your business, brand, a...
044: The Ins and Outs of Virtual Summits with Jaime Slutzky
21 Nov 2017
Contributed by Lukas
Virtual summits can raise your visibility: whether you’re being interviewed on one or hosting your own. Being a part of a virtual summit can introdu...
043: How Speaking Can Grow (or Derail) Your Business with Amber De La Garza
14 Nov 2017
Contributed by Lukas
Get ready for a fun and lively conversation! We get into the nitty-gritty of speaking in this episode: how to make sure that the speaking opportunitie...
042: [Coaching] Content Ideas and Strategies to Start a Movement with Marnie Clark
07 Nov 2017
Contributed by Lukas
What kind of content should you create when you want to start a movement (or launch a product)? In this on-air coaching call, I help my guest Marnie C...
041: Behind the Scenes of My Presentation at BizChix Live, From Content to Slides to Delivery
31 Oct 2017
Contributed by Lukas
In this episode, I take you behind the scenes of a presentation I recently gave at BizChix Live, a 3-day conference for women entrepreneurs. The title...
040: Why Women Need to Speak Up and Roar with Sophia Eng
24 Oct 2017
Contributed by Lukas
Have you ever felt scared to say or publish something, but you knew you had to do it? That’s what my guest Sophia Eng did a few months ago when she ...
039: Using Personal Stories to Connect with Your Audience with Lisa Woodruff
17 Oct 2017
Contributed by Lukas
What kinds of personal stories should you share in a business context? How personal is too personal when sharing stories publicly? How do you get past...
038: Hosting Local Workshops to Reach Your Ideal Clients with Valentina Escobar-Gonzalez
10 Oct 2017
Contributed by Lukas
Creating and hosting your own local workshops can be a great way to add a revenue stream to your business and reach prospective clients who get to kno...
037: [Coaching] Strategies for Creating a More Effective Webinar with Samantha Agostino
03 Oct 2017
Contributed by Lukas
We’re back with an on-air coaching call! Webinars are an excellent way to increase awareness of who you are, what you do, and how you help people, p...
036: Creating a Business for Change with Geraldine Carter
26 Sep 2017
Contributed by Lukas
Business can be a vehicle for social impact and positive change. But, oftentimes, entrepreneurs who see themselves as changemakers can get tripped up ...
035: Be a Better Panel Moderator and Get More Speaking Opportunities with Natalie Eckdahl
20 Sep 2017
Contributed by Lukas
Moderating a panel, or being on one, can be a great way to increase your visibility at an event or conference. People in the audience see you as an ex...
034: Relationship Selling with Nikki Rausch
12 Sep 2017
Contributed by Lukas
How do you approach selling, whether it’s your product/service or yourself for speaking engagements? Do you schedule time and make it a priority or ...
033: How to Use Interns the Right Way in Your Business with Isabella Johnston
05 Sep 2017
Contributed by Lukas
Ah, interns. The promise of inexpensive (or even free) labor as you’re growing your business, especially when you’re in that hard point between ha...
032: [Coaching] Finding Your Signature Idea and Angle with Adrienne Borgersen
29 Aug 2017
Contributed by Lukas
Your signature talk needs to be useful, interesting, and relatable to your audience - and it needs to be original and uniquely yours. In this on-air c...
031: [Coaching] Narrow Your Niche and Your Offer for Better Results with C S Wurzberger
22 Aug 2017
Contributed by Lukas
Creating your signature talk can lead to clarity and better results not only for your presentations but for your business model, product offers, marke...
030: How to Become a Sought-After, Stand-Out Speaker
15 Aug 2017
Contributed by Lukas
Here’s the problem I see with many of the presentations and workshops I attend: Too much impersonal information and data, not enough personal storie...
029: [Coaching] Networking the Right Way to Save Time and Find Speaking Opportunities with Dr. Carmen Landrau
08 Aug 2017
Contributed by Lukas
Are you spending time going to networking events and not feeling like you’re getting enough out of them? There’s a way to approach networking that...
028: Aligning Your Mission with What Your Customers Want with Bruce Friedrich of the Good Food Institute
01 Aug 2017
Contributed by Lukas
As mission-driven entrepreneurs, we’re passionate and certain about the changes we’d like to see to make the world a better place. But, what happe...
027: Building Your Brand on Values and Vision with Marci McCue of Flipboard
25 Jul 2017
Contributed by Lukas
How important are values to your company’s brand and culture? For Flipboard, a social news magazine that launched as one of the first breakout iPad ...
026: [Coaching] Specific Strategies to Improve Your Presentations with Jodi Flynn
18 Jul 2017
Contributed by Lukas
We’re back with a coaching episode, so you can take the strategies we talk about and apply them to your own presentations. My guest Jodi Flynn of Wo...
025: Why You Need a Signature Talk for Your Business
12 Jul 2017
Contributed by Lukas
What opportunities are you missing out on because you don’t have a signature talk? In this episode, I share why having a signature talk is critical ...
024: What It Takes to Do a TEDx Talk with Tammy Lally
05 Jul 2017
Contributed by Lukas
What does it take to do a TEDx talk? In short, a lot of work! But, as my guest and client Tammy Lally talks about in this episode, the process was tre...
023: Building Your Influence Online and Off with Kerry Gorgone
28 Jun 2017
Contributed by Lukas
If you’re interested in speaking at conferences and/or being a guest on podcasts, this is an episode you won’t want to miss. I met my guest Kerry ...
022: You Can’t Go It Alone in Business with Kat Mendenhall
20 Jun 2017
Contributed by Lukas
Community has been the most important component for me in growing Speaking Your Brand over the past two years, from online masterminds I’ve been a p...
021: Using Your Intuition to Create Exceptional Content with Jay Acunzo
13 Jun 2017
Contributed by Lukas
There’s a LOT of content out there competing for your (and your customers’) limited attention, from social media updates and blog posts to podcast...
020: Perfectionism, the Good Girl, and the Gremlins that Hold Us Back with Regena Garrepy
06 Jun 2017
Contributed by Lukas
What’s wrong with being a good girl? What does striving for perfectionism and people pleasing cost us as women in leadership? How does it affect our...
019: How Publishing a Book Impacts Your Speaking Opportunities with Jan Bowen
30 May 2017
Contributed by Lukas
Have you thought about writing a book to boost your personal brand, your business, or your speaking career (or probably all three!)? I know I have, wh...
018: [Coaching] Focusing on What Drives Revenue for Your Business with Jamara Wilson
23 May 2017
Contributed by Lukas
As solopreneurs and small business owners, we often get stuck doing tasks that we really need to delegate or hire someone else to do. We tell ourselve...
017: [Coaching] Getting Better Results from Your Online Marketing with Carolyn Delaney
16 May 2017
Contributed by Lukas
If you’ve listened to some of my other episodes, you’ve heard me help my clients with on-air coaching calls. Now, I’m turning the tables and hav...
016: Connecting through Empathy and Storytelling with Karen Millsap
09 May 2017
Contributed by Lukas
This idea of empathy and sharing our stories, especially our deep and vulnerable ones, has been coming up a lot for me lately, from panel discussions ...
015: Vocal Training and Being More Confident Speaking on Stage with Freya Casey
03 May 2017
Contributed by Lukas
As speakers, we want to use our voices effectively, feel confident, and project confidence on stage. In this episode, professional singer and vocal co...
014: [Coaching] Shifting Your Presentation from Practical to Inspirational with Tara Lynn Foster
25 Apr 2017
Contributed by Lukas
If you’ve been giving presentations for awhile that are the typical 30-60 minutes in length, but you’re curious as to how to condense your idea in...
013: How to Get Local and National Media Coverage with Christina Nicholson
18 Apr 2017
Contributed by Lukas
How can you get media coverage for your business? In this episode, you’ll learn common mistakes business owners make when pitching journalists, what...
012: Defining Your Value Proposition for Marketing with More Heart and Less Hustle with Lisa Princic
11 Apr 2017
Contributed by Lukas
How many of us wouldn't rather market and grow our businesses with heart rather than hustle? It’s exhausting trying to keep up with every new social...
011: [Coaching] Creating and Preparing for a Keynote Presentation with LuAnn Nigara
04 Apr 2017
Contributed by Lukas
We're going behind-the-scenes to look at what it’s really like to prepare and deliver a keynote. Keynotes are meant to be inspirational and aspirat...
010: [Coaching] Identifying a Target Market Ready and Eager for What You Offer with Susanna Barkataki
28 Mar 2017
Contributed by Lukas
If you've struggled with figuring out who your ideal target market is, what problems and needs they have, and what results you can get for them, this ...
009: [Training] Social Media for Speakers and Thought Leaders with Donna Cravotta
22 Mar 2017
Contributed by Lukas
You are going to get so much out of my conversation with Donna Cravotta, who is a social media expert and founder of Social Pivot PR. This episode is ...
008: [Coaching] Positioning Your Topic for a Keynote with Danielle Liss
20 Mar 2017
Contributed by Lukas
What kind of topics are worthy of a keynote versus a presentation you would do in a workshop or breakout session? How can you position what you offer ...
007: [Coaching] Finding Your Unique Message to Stand Out with Puja Madan
15 Mar 2017
Contributed by Lukas
How can you set yourself apart from others in your field? What makes your approach different? We all have something that is unique to us, but it’s h...
006: Why Your Business Needs Diversity with Leadership Expert Loren Margolis
13 Mar 2017
Contributed by Lukas
Whether you’re an entrepreneur, an executive, or a professional, you’re a leader, especially if you’re speaking in front of groups of people. It...
005: [Coaching] Niching & Pitching for Business Success with Edie Berg
08 Mar 2017
Contributed by Lukas
It seems counter-intuitive, but it's true: the narrower the niche for your business (or podcast), the more successful it will be. In this episode, I t...
004: [Coaching] Attracting Clients through Speaking & Podcasts with Shelli Warren
03 Mar 2017
Contributed by Lukas
Shelli Warren of SheConnex spent 25 years as an executive leader and trainer at a Fortune 500 company and is now a success coach helping other women l...
003: The Key Elements of a Good Presentation
28 Feb 2017
Contributed by Lukas
Go behind the scenes as I deconstruct the key elements of the presentation I recently gave at Podfest Multimedia Expo, which is a podcasting confere...
002: [Coaching] Taking Your Speaking to the Next Level with Diane Diaz
23 Feb 2017
Contributed by Lukas
Diane Diaz is the founder of The Brand Teacher and a self-described brand geek. She worked in the corporate world for 15 years doing marketing and bra...
001: [Coaching] Getting Paid Speaking Gigs with Heather Ryan
19 Feb 2017
Contributed by Lukas
Heather Ryan looks like an elementary school teacher, but for 14 years she served as a Special Agent with NCIS (no wonder she was so effective under c...