(FYI: We had some technical difficulties and lost half of this week's episode. Sorry!) This week we dig into the most exciting sports media startup out there, The Athletic. This endeavor has really sought to change the local media scene across the country and is now expanding into the UK. They are seeking to take the place of local newspapers by hiring away their talent and offering a new subscription model. Is this the way forward? Can a startup that is focused on being a money maker build the audience loyalty they need? Are they willing to deal with the hard stuff and embrace complexity? Further, we talk about the Women's World Cup, the Cricket World Cup and just how busy the sports calendar is. Thanks for listening! Music: www.purple-planet.com

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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