This month on the Sports Therapy Association Podcast, our focus is on the BUSINESS side of being a successful Soft Tissue Therapist. As Sports Massage Therapists and Sports Therapists, many of us believe that the success of our clinic relies solely on our manual therapy skills. However, being a successful therapist in this challenging economic climate requires FAR more than that, and many clinics fail to reach optimum performance due to lack of BUSINESS acumen. In this episode, special guest Tim Allardyce, Group Clinical Director, Founder of Rehab My Patient and NHS England Clinical Entrepreneur, will be discussing the FIVE most common business mistakes that soft tissue therapists make when trying to build a successful clinic. Topics discussed: Has post-Covid provided a better economic climate for soft tissue therapists? Should we be preparing for a 2022 recession? Should you be putting up clinic prices, and if so how? The advantages of Mentorship The future of Sports Injury Fix Five most common mistakes made by soft tissue therapists: - No. 5: Relying solely on massage - No. 4: Not rebooking clients in - No. 3: Not networking - No.2: Not contacting old clients - No. 1: Wasting money on advertising How to get in contact with Tim Allardyce Useful Links Twitter: @timallardyce Surrey Physio Website Rehab My Patient (Exercise Prescription Software) Our sincere thanks to Tim for giving up his time to be a guest on the Sports Therapy Association Podcast! Please Support Our Podcast! If you appreciate what we do, please take a couple of minutes to leave us a rating & review on Apple Podcasts. It really does make all the difference in helping us reach out to a larger audience. iPhone users you can do this from your phone, Android users you will need to do it from iTunes. Questions? Email: [email protected]

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