In Part 3 of our month's 'Focus on BUSINESS', the topic is 'Social Media Marketing for Business', with special guest mentor and business development strategist Gilly Woodhouse. Gilly Woodhouse is a Coach, Speaker, Trainer & Author who has been helping clinics become fully booked and profitable since 2013. With particular focus on guiding clinicians on how to avoid wasting time & money on stuff that doesn’t work, Gilly discusses in this episode ways that soft tissue therapists can streamline their business and social media marketing, save time, and be more efficient and profitable. Topics discussed include: The fear of using social media effectively How to choose which social media platform you shoud; use to market your business Listening to & using the language of your clients to help with your marketing Successful marketing can be the same for any type of therapist What does a 'bad' social media presence look like? Typical mistakes business owners make when posting on social media How important is the time of day you send out posts? How much personal information should you share in your marketing? Understanding the 'Know-Like-Trust' principle Should you tailor your posts according to which platform you use? Using Facebook Communities for networking Is there a danger of posting too much on social media? Should soft tissue therapists still have a website? Is Wordpress the best platform to use for websites? Writing blogs for Linkedin How do you check if you are getting a return on your use of social media? Check out Gilly Woodhouse's '90 Day Recession Proof Program' for your business (details on website link below) Useful Links Gilly Woodhouse Website Gilly Woodhouse Instagram Our sincere thanks to Gilly Woodhouse for giving up her time to be a guest on the Sports Therapy Association Podcast! Please Support Our Podcast! If you appreciate what we do, please take a couple of minutes to leave us a rating & review on Apple Podcasts. It really does make all the difference in helping us reach out to a larger audience. iPhone users you can do this from your phone, Android users you will need to do it from iTunes. Questions? Email: [email protected]

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