Episode 843 | Success Patterns of $1M+ SaaS Founders
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Welcome back to another episode of Startups for the Rest of Us. I'm your host, Rob Walling, and in this episode, I talk with Julian Marzuk. He's a former SaaS founder and now a SaaS coach. He's been coaching for 10 years and has coached hundreds of founders. And in this episode, we dive into the success patterns that he's seen across the seven and eight figure entrepreneurs he's worked with. Before we dive into that conversation, if you are a seven or eight figure ARR SaaS founder, you might be interested in an event we are hosting this December. It's called Tiny Summit. It's a two and a half day high level knowledge sharing event exclusively for seven and eight figure ARR SaaS founders. And while this event will primarily be for Tenny Seed Institute founders, we are opening a limited number of tickets to qualified founders who are outside of Institute.
If you're doing millions in ARR, it is hard for you to find a group at your level, and this event will be just that. It's a very small group retreat focused on founders sharing real behind-the-scenes knowledge on what's working, building relationships with other successful entrepreneurs, and taking a step away from the day-to-day to figure out the next big picture moves. It's going to be at one of the top resorts in Cancun December 5th through the 7th. If you're already part of SAS Institute, hit us up in Slack. But if you're listening to this and you think, you know, I want to get together in a room, I'm going to be there. There'll be a few folks you have heard on this podcast. And we're going to have a great time masterminding, talking, troubleshooting.
If you are not in Sass Institute, you can email Tracy at tinyseed.com to get on the wait list. And with that, let's dive into my conversation with Julian about success patterns of 1 million ARR founders.
Julian, welcome to Startups for the Rest of Us.
Thanks, Rob. It's a pleasure to be here.
I want to talk to you today about coaching SaaS founders. We're going to cover a few topics, why a SaaS founder, especially someone doing seven or eight figures, might need a coach. We're going to talk about how to be coached well, what to look for in a coach. But I think the meat of this episode and the part that I'm most interested in hearing, and that I think the listeners will be as well, is to dig in to your experience having coached dozens and dozens of seven and eight figure founders across the decade, the past And I'm assuming there's some success patterns, maybe some anti-patterns here, but I really want to hear that out of your knowledge today. Sound good?
Absolutely. Sounds great. Yeah, I'd be happy to. I think that's also, that's a good opportunity for me, like order what I've seen. It's actually hundreds of founders over the year. I'm ashamed to say that. And yeah, happy to get started.
Awesome. So I want to dive in, starting with founders doing more than a million. And this is specifically SaaS, folks. We're not talking about folks with e-comm. And it is the focus of this podcast and my whole ecosystem. Why do founders above a million seek coaching? Why should they consider finding someone to help them?
Absolutely fair question. Usually, They're like done going about it alone. At this stage, they usually feel pretty lonely if they're around one to three million isolated and they want a thinking partner They need help because usually their lives have become miserable. And overall, they need to change something. They realize that the way they've been doing it is not working anymore. In one sentence, even though they don't say it like that, but what they feel is, what got me here won't get me there, to 10 plus million.
And you know another thing that I've seen, I'm curious what you think about this, is there's so much content for people starting up, for people doing 5 or 10K a month, for people doing a little less content if you're doing 50K a month, you know, 600K a year. When you get into seven figures, and I'm guilty of this too, the audience is just so small for that content.
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