Andrew Brandt Explains Why Sports Business Has Never Been Bigger Head to cozyearth.com and use code WINGO for an exclusive 20% off. Andrew Brandt joins Trey Wingo for a wide-ranging conversation on the business of sports, the NFL’s financial power, media rights, franchise valuations, league ownership and the behind-the-scenes stories that shaped his career. Brandt spent years as an agent, worked in the Green Bay Packers front office, became one of ESPN’s most trusted sports business voices, and now has a new book out called Smarter About Sports. Why Sports Business Is Everywhere Trey opens with the idea that 2026 has become the year of sports business. Andrew explains why the business side is no longer a niche part of sports coverage. Media deals, salary caps, ownership structures, franchise sales and private equity now shape almost everything fans see. They discuss the NBA tripling its media revenue, why the NFL may reopen its own media deals, and how the league’s next rights package could climb even higher. The NFL Money Machine Andrew and Trey break down the massive rise in NFL franchise values and what it says about the league’s power. They talk about the Seahawks sale, private equity entering the NFL, why team valuations keep climbing, and why past threats to the league’s dominance have not slowed it down. Trey also asks whether the NFL risks pushing too far by adding more games across more days of the week. Media Rights and Streaming The conversation also looks at the future of television. Traditional networks need the NFL. Tech companies like Apple, Amazon, Google and YouTube can afford to chase live sports in a completely different way. Andrew and Trey discuss what that could mean for the next era of sports media. Green Bay, Favre and Rodgers Andrew shares stories from his time with the Packers, including what it was like managing the transition from Brett Favre to Aaron Rodgers. He explains how difficult those years were inside the building and why the team eventually knew it was time to move forward. Stories From Inside Sports The interview also includes Andrew’s stories about Ricky Williams and Master P, the undrafted free agent who misunderstood a signing bonus, Daniel Snyder, stadium deals, LIV Golf, the World Cup and why sports business keeps getting bigger. This is a conversation about money, power, media and the decisions behind the games fans watch every week. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

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