Lifestyle Tip: Travel App inspired by the historical Green Book (1936–1966), which guided Black travelers during segregation.

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Recorded28 Nov 2025

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Lawrence Phillips. Purpose of the Interview Key Takeaways Background & Career Shift Phillips studied Electrical Engineering at Georgia Tech and worked at Accenture in IT consulting for nearly a decade. Despite career success, he felt unfulfilled and decided to pursue his passion for travel, leading to the creation of Green Book Global. Travel Experience Traveled to 30+ countries across all seven continents, including Antarctica, in less than a year. Realized the need for a platform addressing “traveling while Black” concerns—safety, cultural acceptance, and inclusivity. Green Book Global Inspired by the historical Green Book (1936–1966), which guided Black travelers during segregation. Offers city-level Black-friendly scores, road trip planners, and Black-owned restaurant recommendations. Over 150,000 app downloads in 2025; partnered with Expedia; strong social media presence. Black Ambition Program Program provided funding opportunities and a transformative Evoke Wellness experience. His personal “why” statement:“I’m a protective and innovative steward of Black restoration and healing.” Impact & Vision Advocates systemic change by partnering with destinations to improve inclusivity. Highlights the economic power of Black travelers (over $140 billion annually). Encourages Black travelers to explore global opportunities beyond U.S. racial constraints. Notable Quotes “You can be successful and still not be happy.” — On leaving a lucrative career for passion. “I’m a protective and innovative steward of Black restoration and healing.” — His guiding principle. “There’s riches in niches.” — On unapologetically focusing on Black travelers. “Just because somebody said no doesn’t mean they said no to you—they said no at that time.” — On persistence in entrepreneurship. #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

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