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Chapter 1: What is the main topic discussed in this episode?
This is an iHeart Podcast. Guaranteed human. 2%. That's the number of people who take the stairs when there is also an escalator available. I'm Michael Easter. And on my podcast, 2%, I break down the science of mental toughness, fitness, and building resilience in our strange modern world.
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Chapter 2: What sparked the Save the Whales movement in the 1970s?
Well, also, that's why some of these early, I guess, international agreements on conserving whale stocks were created, not because they're like whaling's wrong. They were like, we need to be able to keep whaling in the future, so let's not overdo it now. Let's figure out what is a sustainable amount. That's what the earliest agreements were for.
Yeah, let's stop whaling some so we can keep whaling.
Exactly.
So that was the first one, 31. 37 came along and 10 nations signed on to another one called the International Agreement for the Regulation of Whaling. Also put some more limits. It banned blue humpback, fin, and sperm whales under certain lengths, but it was still declining. So in 1946,
the International Whaling Commission, they just keep starting these commissions and getting member countries on board, and it's really not making much of a difference. Right. And they did that in 46 again with 14 member nations. But the 46 one, you know, aligned, or I guess the 37 aligned with World War II. So they were like, we can't go without this oil, like at this time.
So it just, it didn't really have any teeth.
Yeah, not only that, they needed meat. So they weren't in a position, the world wasn't in a position after World War II to be like, no, let's stop taking this meat. Like whale meat fed a lot of people who didn't have access to other kinds of protein from World War II. So, yeah, those agreements were kind of like, no, this isn't going to work right now.
And then as things started to ramp up, because now there was a much bigger market that hadn't been there before for whale meat, like a global market, that's why it became this industrial factory farming version of whaling, right? Yeah. So because there was just a lot more money to be made. So the people who finally started the Save the Whales campaign in the 70s had a really huge hill to climb.
The biggest hill anyone who was against whaling itself ever had to climb in the history of whaling.
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Chapter 3: How did the Save the Whales campaign evolve over the years?
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Chapter 4: What role did early conservationists play in whale protection?
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All right, we're back, everybody, after a delay that you don't need to even know about, right? It's our business.
Yeah, nunya.
So Save the Whales is kicked off in the 70s, and I think you mentioned earlier on, it sometimes was in parallel with one another. It wasn't like just one group doing this, but everyone got on board with those same three words because it was a very unifying thing. And this is sort of a loose timeline of how it started.
And it kicked off in 1971 when the Animal Welfare Institute got together with the Fund for Animals to officially launch the 1970s version of the Save the Whales campaign.
And they started doing things like, you know, going to teachers' conventions, you know, sending out, you know, information and mailers and placing ads and saying like, hey, maybe we should boycott whaling nations, that kind of stuff.
Right. Yeah. In just a few years, they started a pretty big boycott. I think in 1974, they said, no Japanese goods, no Russian goods. Yes. We're even talking about vodka. They had to say that a lot. Yeah. And I think 18 other groups signed on. And I think five million Americans said, yes, no Russian goods, no Japanese goods. Let's save the whales. Hot damn.
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Chapter 5: What were the significant tactics used by the Save the Whales campaign?
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All right, we're back, and I think we kind of alluded to it a couple of times, but we're not... Indigenous whaling, using traditional methods for subsistence, is in no way in the crosshairs of basically anybody who is opposed to whaling, right? They don't even have crosshairs. Like, people actually use...
the whales that they kill to feed themselves throughout the winter and stuff like that, right? Nobody's really got problems with that. It's commercial whaling, that industrial whaling. That's what everyone has a problem with. And it's still going on. Some stocks that actually did come back have started to become depleted again.
And the way that it's going on is because some countries said, we're lodging an objection here. And we aren't going to comply with the whaling moratorium. Those countries were Iceland, Norway, and Japan. I should say are, because they're all still doing that. And rather than Japan saying, we're just going to whale for commercial purposes, they, for some reason, hid behind that.
this one exception that was made in the moratorium that you could kill whales for scientific purposes, ostensibly to study them to help preserve the whales, basically, right? And Japan's like, yeah, every whale we kill using all of our commercial fleet, we're just studying that for science. And that's just not what they've been doing.
No, which is super shameful. And here's the other thing is there's two big points we're going to kind of hammer home here is in 2026, not many people at all are eating whale meat, and they aren't making a lot of money doing this. So they've done studies. Only 2% of Norwegians reported eating whale meat at least once a month.
Consumption of whale meat in Japan is 1% of what it was from its peak in the 1960s. And so in 2006, Greenpeace was like, we need to get some independent research together. So they commissioned from the independent Nippon Research Center a study that found that 95% of Japanese people very rarely or never eat whale meat. And their stockpile, they have a stockpile of uneaten frozen whale meat.
And it doubled between 2002 and 2012. So like, it's this old, it seems like it's this older generation of nostalgia kind of digging in. And all of this younger generation is just like, just, you know, once they die out, like no one's eating this stuff anymore.
Yeah, there probably won't be whaling in 20 years is one way to look at it. Unless there's some weird revival of a taste for whale meat among younger generations, which doesn't seem likely. Really, the younger people are not into whale meat. The older people are because it's nostalgia food that takes them back to their childhood and post-World War II when people ate a lot of whale meat.
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