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Stuff You Should Know

SYSK's 12 Days of Christmas… Toys: How Play-Doh Works

12 Dec 2025

Transcription

Chapter 1: What is the history of Play-Doh as a wall cleaner?

0.031 - 3.763 Chuck Bryant

This is an iHeart Podcast. Guaranteed human.

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4.435 - 17.328 Stephen Curry

I'm Stephen Curry, and this is Gentleman's Cut. I think what makes Gentleman's Cut different is me being a part of developing the profile of this beautiful finished product. With every sip, you get a little something different.

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17.949 - 37.368 Unknown

Visit Gentleman'sCutBourbon.com for your nearest Total Wines or BevMo. This message is intended for audiences 21 and older. Gentleman's Cut Bourbon, Boone County, Kentucky. For more on Gentleman's Cut Bourbon, please visit Gentleman'sCutBourbon.com. Please enjoy responsibly. Hi, Kyle. Could you draw up a quick document with the basic business plan?

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37.708 - 45.555 Unknown

Just one page as a Google Doc and send me the link. Thanks. Hey, just finished drawing up that quick one page business plan for you. Here's the link.

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46.056 - 64.193 Josh Clark

But there was no link. There was no business plan. I hadn't programmed Kyle to be able to do that yet. I'm Evan Ratliff here with a story of entrepreneurship in the AI age. Listen as I attempt to build a real startup run by fake people. Check out the second season of my podcast, Shell Game, on the iHeartRadio app or wherever you get your podcasts.

65.118 - 72.547 Unknown

Whether it is getting swatted or just hateful messages online, there is a lot of harm in even just reading the comments.

72.567 - 91.108 Chuck Bryant

That's cybersecurity expert Camille Stewart-Gloucester on the Therapy for Black Girls podcast. Every season is a chance to grow, and the Therapy for Black Girls podcast is here to walk with you. I'm Dr. Joy Harden-Bradford, and each week we dive into real conversations that help you move with more clarity and confidence.

91.088 - 104.271 Chuck Bryant

This episode, we're breaking down what really happens to your information online and how to protect yourself with intention. Listen to Therapy for Black Girls on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

106.141 - 128.827 Josh Clark

Ho, ho, ho, everybody. Santa Chuck here, continuing on with our 12 Days of Christmas Toys playlist. I'm going to stop doing that silly voice because I'm not Santa Claus. I'm just Chuck, and I am here to introduce... It smells good. It tastes good. I just hope it sounds good. That salty goodness of Play-Doh, how Play-Doh works.

Chapter 2: How did Play-Doh transition from a cleaning product to a children's toy?

131.65 - 135.675 Unknown

Welcome to Stuff You Should Know from HowStuffWorks.com.

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141.562 - 161.896 Josh Clark

Hey, and welcome to the podcast. I'm Josh Clark. There's Charles W. Chuck Bryant. And this is the first of two Stuff You Should Know's that we're recording today. My voice already sounds weird to me. What do you mean? It doesn't sound a little weird, you know, like when we get toward the end of the second one or it gets a little... Like worn out or something?

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161.916 - 164.881 Josh Clark

Yeah, like it's been extruded through a Play-Doh fun factory.

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166.368 - 186.281 Josh Clark

Was all that a setup, or do you really feel that way? That was off the cuff, baby. Okay. No, it doesn't sound weird to me. Your voice never sounds weird unless you're sick. Jerry, judgment call? Yeah, Jerry broke your tie. She sided with me. Well, Jerry wears headphones, but you and I fight the broadcasting business by being the only people that don't wear headphones. Or cans. I never get it.

186.321 - 204.579 Josh Clark

I'm like, you're two feet from me. Why do I need headphones? I know, and I don't want to hear myself anyway. I don't want to hear myself better. No. It's terrible. It sounds like torture. How about this for a new SYSK t-shirt? No more cans. Okay. Just have a little X through some headphones. I think when you make a stuff, you should know decree from now on.

204.599 - 206.963 Josh Clark

We should have like a fairy wand sound effect.

207.063 - 207.163 Stephen Curry

Yeah.

Chapter 3: What are the key ingredients in Play-Doh?

207.183 - 212.452 Josh Clark

Where you're just like, here's this for a new t-shirt. I decree it be made into existence.

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212.572 - 233.206 Josh Clark

Yeah, we're going to, by the way, since I mentioned it, we're going to have some new shirts coming soon. Yeah. Some fan designs even. Yep. Pretty exciting. And we do have some now that people can go buy if you want. Yeah, I like those first designs we had. Well, let's just have this out on the air. It's not an argument, but let's have this discussion.

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233.226 - 254.982 Josh Clark

Are we going to retire the original six from the contest, or should we just let them keep going in perpetuity? Oh, unless there's a reason, I think perpetuity is the way to go. Because someone might like the dancing, I don't even know what we call that. The skeleton woodcut? Yeah, parade of dancing skeletons. The macabre parade, that's what I would call it. Yeah. All six of them were excellent.

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255.002 - 274.229 Josh Clark

The baby with the fly on its forehead. Still my all-time favorite. Yeah, it's good stuff. If you don't know what we're talking about, go to stuffyoushouldknow.com, our venerable website, and in the top navigation, there's a store button, and it will take you to our store, and you can see with your own very eyes what the heck we're talking about. That was off the cuff. Yeah, it was.

274.369 - 282.32 Josh Clark

I wasn't like, ooh, we got to plug the t-shirts. No, no, no. You very rarely say things as fretfully as that. Okay.

Chapter 4: How does the chemistry of Play-Doh work?

282.34 - 306.817 Josh Clark

Chuck. Yes. You want to talk about Play-Doh? Yeah. We promised to do this recently, and here we are. Yeah. In my defense, it was already on the list. Oh, wow. So it's not like I'm at the beck and call of anybody. It's like, do Play-Doh, do this, do that. No. It was already on the list. Dance monkey. Right. Did you play with Play-Doh a lot when you were a kid? Oh, I played with it. I ate it.

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308.04 - 332.016 Josh Clark

I don't recall eating it. I do specifically recall eating the paste that was an off-brand that had a purple pirate on it. Oh. He was a pirate wearing a purple hat, and I think maybe he had an orange parrot. Yeah, was the paste, did it have a, on the inside of the lid, did it have a applicator attached to it? Yes, yeah. I totally ate that paste. That was the best tasting paste on the planet. Yeah.

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332.156 - 354.102 Josh Clark

As a matter of fact, I think that paste might have been manufactured in part to eat. Like it's gruel served to kids, some bad kids. Yeah, actually, I want to revise my statement. I licked and tasted Play-Doh. I don't remember, like, swallowing it. But I remember, like, you know, tasting it and then maybe even putting it in my mouth and spitting it back out. But I don't think I didn't swallow.

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354.122 - 381.277 Josh Clark

I got you. Yeah. I never, I don't think I ever ate Play-Doh in any form or fashion, but... The scent of it, it's unmistakable. Unmistakable. It's so unmistakable, in fact, that apparently back in 2006, Hasbro threw a year-long celebration for Play-Doh, which it owns, which it bought off of Kenner, which Kenner bought from a dude named Joe McVickers. Actually, they bought it from Tonka.

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Chapter 5: What innovations have been made in Play-Doh products over the years?

381.297 - 405.722 Josh Clark

Tonka bought it from Kenner. Oh, yeah, how did I forget Tonka? And for this 50th birthday party, they had a scent, a Play-Doh perfume released that smelled just like Play-Doh. Can you buy that, I wonder? I looked, and I think you can get it, but I don't think as easy as you could back in 2006. Yeah, I wouldn't want to wear it. I was just curious. I think, yeah. Nostalgia.

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405.843 - 418.548 Josh Clark

I would like to smell it, but don't spray that stuff on me. I don't think you're supposed to wear it. Oh, is it just like one of those things? It's a mood stabilizer. Okay. You know what I mean? Yeah. Spray it in front of your face and you just go, oh, yeah, okay.

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418.609 - 419.129 Stephen Curry

Yeah, like rose water.

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419.149 - 438.642 Josh Clark

Maybe I should put this lead pipe down and rethink things. Right. Remember when I was a kid and less violent? Right. Somebody give me some paste to eat. They should do that. Well, back when you were a kid, did you know much about the origin of Play-Doh? Oh, no, not at all. I didn't either until today or yesterday when I started researching this.

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439.403 - 464.611 Josh Clark

Plato, everyone, and in this article by Tracy Wilson who hosts Stuff You Missed in History class, she says that it's lore, but I've seen it all over the place. And from what I understand, it's the truth. I think it's the truth. There's a dude named Joe McVickers who had a company and his company produced, from what I understand, McVicker's invention, which was wallpaper cleaner.

465.652 - 490.688 Josh Clark

Yeah, his father and uncle started it, and they were called Coutole Products, and it was a soap company, but their big seller was this wall cleaner because when we heated our homes with coal, your house would get coal soot on the walls, which is really weird to think of now. Yeah, but it's true. And your wallpaper can still get dirty. Grease from cooking things, food fights, whatever.

491.009 - 505.544 Josh Clark

Your wallpaper can get dirty. Let's just face facts, everybody. And McVicker's company had this putty. It was kind of a pliable, gooey putty that you slapped up against the wallpaper and rolled up and down.

Chapter 6: How can you make your own Play-Doh at home?

505.985 - 533.997 Josh Clark

And it just took that soot or that grease or that spaghetti sauce clean off. And it was wallpaper cleaner. And it was doing okay, I guess. I don't think they were hurting necessarily. But Joe was married to a woman? Or his sister-in-law was a teacher? In Cincinnati. Yeah, they sold a lot of this stuff for a while, but then natural gas came around, and so they fell upon hard times. Right.

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534.018 - 550.434 Josh Clark

But Joe took over from Cleo. Cleo was his father. And his sister-in-law, Kay Zufall of New Jersey, read about kids that were making... Christmas ornaments out of that stuff. And she said... Out of the wallpaper cleaner.

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550.535 - 551.256 Stephen Curry

Yeah.

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551.357 - 579.589 Josh Clark

And much like kids do today with Play-Doh. And she said, hey, you know, we're hurting. Why don't we try and turn this stuff into a toy? And... They did so, and in 1950, he made a non-toxic version, added some almond scent, and you had your first little off-white Play-Doh. Yeah, kind of exactly what you would think of when you think of a gummy-colored dough. Yeah. Off-white. Khaki, almost. Yeah.

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579.569 - 606.407 Josh Clark

And McVicker was a pretty smart dude as far as business goes. He donated a bunch of cans to the Cincinnati City School system. And so got these little kids hooked on Play-Doh. It was a huge hit, but it might have just been a regional hit if he hadn't have approached a dude named Captain Kangaroo. He went to, what is Captain Kangaroo's name, Bob? Bob Keeshan, I think.

606.607 - 621.031 Josh Clark

Bob Keeshan, nice memory, Chuck. I pulled that out from, I don't know how many years ago was the last time I heard that name. He, well, did you watch Captain Kangaroo? Oh, yeah. Me too. Huge fan. Loved Captain Kangaroo. I liked Captain Kangaroo more than Mr. Rogers. I liked them both.

Chapter 7: What are some fun facts about Play-Doh?

621.412 - 637.588 Josh Clark

But, yeah, I think I might have been, yeah, Captain Kangaroo a little bit more. It was a haircut. And I was Electric Company over Sesame Street, I mean. Yeah, I liked both, but I liked Electric Company more. Yeah. But I liked Pinwheel most. I didn't watch that. It was for real little kids. Oh, okay.

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638.149 - 661.107 Josh Clark

Anyway, Captain Kangaroo had a show, and Joe McVicker somehow got in contact with Captain Kangaroo and said, hey... I have a little deal for you. We've got this awesome stuff. The kids in Cincinnati are crazy for it. We're calling it Play-Doh. Right now it's in off-white, or it used to be, but now we have four colors, red, blue, yellow, and white.

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661.868 - 679.634 Josh Clark

Those are the four original colors of Play-Doh, by the way. And he gave some to Captain Kangaroo and said, I will give you 2% of gross sales if you mention this on your show two times a week. He played with it. Bob Keishon was a money grubber. That's what we all know. I think he believed in this product. Yeah, and he's a smart guy.

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679.854 - 699.813 Josh Clark

He is, and he believed in it so much that he upped the number of mentions without any additional compensation from two times a week to as many as three times a week. He would play with Play-Doh on TV, and it just took off like a rocket from there. Well, that was his additional compensation. That he got free Play-Doh? No, he had a percentage, so.

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700.276 - 700.981 Stephen Curry

Oh, yeah, you're right.

701.001 - 718.919 Josh Clark

You know what I'm saying? You're right. But it suggests that he believed in it. That's right. He did believe in it. Man, do not shatter my image of Captain Kangaroo. I'm not saying he just wanted to make more money. Of course not. Isn't that the show that Mr. Green Jeans was on? Yeah. Big fan of that guy, too. They formed the Rainbow Crafts Company.

Chapter 8: How has Play-Doh influenced childhood creativity?

720 - 746.778 Josh Clark

They wanted to take it out from under the Kutol Products banner. And got famous wildlife artist John Ruthven to design that first package with... Originally it was very briefly, it was an elf. And those I think are probably, if you have a can of that, it's probably in a museum or something. That wasn't around long. And then they went to Plato Pete, the kid with the smock and the beret.

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747.298 - 768.167 Josh Clark

Because all little kids wore berets and smocks back then. Or you wore your dad's dress shirt backwards. That made a good smock too. Yeah, the one he didn't want anymore. Or that you thought he didn't want anymore, but he really got mad at you because you got paint on it. That's my good short-sleeved dress shirt. And finally, it took all the way until 2002.

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768.147 - 793.212 Josh Clark

Did the Herbal Elvis wear short sleeve dress shirts? Really? With slacks and ties. Yeah, my dad usually as a principal wore a coat. But when you take off the jacket and you've got the short sleeve on, that's something else. With a blue felt tip pen, a red felt tip pen, and a green felt tip pen in his pocket, front pocket. That was your dad? Yeah, he was a mechanical engineer.

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793.632 - 816.798 Josh Clark

Oh, so each one had a different use. Yeah. Interesting. Plus, I think he also just thought they were pretty. Yeah. They made his shirt pocket pop. That's where you get it, your shirt pocket thing. Right. All right. It took until 2002 for that beret to become a baseball cap. And then now he's just gone. Yeah, I was looking. He's not around anymore at all, is he? Not at all.

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817.118 - 840.293 Josh Clark

Now it's a can with arms, and the lid's kind of pulled back, and in between the rim of the can and the top of the lid are a couple of eyes. It looks a bit like a garbage can, but it's obviously a Play-Doh can, but just kind of, I don't like it. I like Play-Doh Pete, the kid with the beret. Yeah, me too. He was great. That's what we grew up with, is nostalgia.

840.393 - 840.493

Yeah.

840.878 - 862.911 Josh Clark

Yeah, but he was around for a really long time and now they just do away with him. Like he's nothing. That's another shirt. Bring back Plato Pete. Yeah. We'll get sued. Yes. Although I didn't get the impression that they were too terribly litigious. Well, plus we could tell them, we sold nine t-shirts, here's your $73. Here's your 2%. So Play-Doh, we all played with it.

863.031 - 889.231 Josh Clark

It was fun for modeling, but it was not like, if you were like me, your hopes were dashed a bit when you modeled something and left it out overnight because you thought it would make it into a permanent exhibit. Yeah. But it would really just kind of break apart. It's not like you can't cure it like you do modeling clay. No, I was on Plato's site and they readily admit that.

889.711 - 889.872 Stephen Curry

Yeah.

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