Chapter 1: How did Emma Grede become a successful entrepreneur?
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This episode of Stylish is brought to you by Merit, the minimalist beauty brand making you feel your best in minutes. Right now, Merit Beauty is offering their signature makeup bag with your first order at MeritBeauty.com. That's M-E-R-I-T Beauty dot com. Hello, guys. We are back. I'm Rhiannon Joyce, and today I'm joined by Madison Sullivan-Thorpe.
To be fair, our little dynamic duo has been few and far between over the past few weeks. Got a great episode to be back with, Rhi. I could not be prouder of you in this one. Oh, my God. This was a real tick box moment for me. Tick box. Come on. It's one of the biggest moments of my life, I will be honest.
Chapter 2: What challenges did Emma face while building her brands?
Oh, don't tell Louis.
Tell that your husband. It's up there. Rhi, you were lucky enough to interview Emma Grade, who we have spoken at length about on this podcast. But we're going to get into that very soon. You're going to ask me what my word of the week is. What is your word of the week? My word is nostalgia. It's not a surprising one. And maybe you're listening to this going basic. Whatever.
It's not that it's basic. I just think it's very, very prevalent everywhere at the moment.
It's everywhere. And I feel like it has been this recurring theme.
Chapter 3: How does Emma define workplace culture and its importance?
It's like the ocean. It just swells every now and then and we talk about it more, whether we're talking about archives on red carpets, whether we're talking about content pillars and people using film and camcorders and all of these things. But where I want to centre it at the moment is two parts. One is Chanel. I...
could not have been more obsessed with the video that Chanel released with Margot Robbie and Kylie Minogue. And what I don't think a lot of people immediately realised, who were maybe a little bit younger, was that it was a nod to Kylie Minogue's Come Into My World 2001 film clip. And we have Kylie sort of in the window singing it. She's a bit of a cameo. She's a cameo, yes. She's a guest star.
In her own world. And Margot Robbie is the main character cosplaying as Kylie in this, obviously in Head to Toe Chanel. And I was just like snaps all around. This is such a great nod.
Chapter 4: What strategies does Emma suggest for uplifting women in business?
I love that they're both Australian. That made me feel weirdly proud. Tell me, we had spoken about Graham Norton and a little bit of breadcrumbing, which you'd liked as well.
Yeah, I love when these things play out and you look back at maybe like a three to six month period and you realize, oh, we've been played as fools as if this was entirely organic and, you know, just came out of nowhere.
It made me think back to this Graham Norton episode where Margot Robbie was featuring, and I believe she was promoting Wuthering Heights at the time, but she kept talking about Kylie Minogue. She's also just been quite vocal about how much she idolizes Kylie Minogue and sees her as an icon. Yeah.
And I did think that was quite funny that perhaps at that time, honestly, I would assume it was already in production at that point. So I think she knew what she was doing.
Yeah, I think she knew exactly what she was doing. She probably stepped off the film set.
Probably, which I love. I love that level of strategic, you know, foresight to be able to breadcrumb that from that point on and then it play out in real time and everyone gets up and about. It was honestly couldn't open Instagram without someone sharing it on their stories and I understand why, particularly the Aussies.
Also, when you go into the comments on that post, everyone obviously brings up everyone that you follow, but so many people that I would say like in my orbit that do not comment on Select
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Chapter 5: What brands are currently making an impact in the fashion industry?
in the social realm at all we're just like oh my god so proud so happy to be australian love this love this but the other nostalgia piece that i feel like i've seen a lot of in the last few weeks is miley cyrus returning as hannah montana for the 20th anniversary and i've seen so many memes of like me in 2006 and it's like them with like a dr pepper and then it's like me in 2026 and it's like them with a glass of champagne and hannah montana's on both screens i just think
Maybe it's a tense time and maybe we feel a lot of comfort and familiarity in being able to go back and revisit films that we've watched or TV series that we've loved or, you know, characters or celebrities that we've had affinities with for 20, 30 years so that we feel comforted. Let's get into the main event, the interview with Emma Grade. If you have not heard of Emma Grade. Where you been?
You probably haven't been. listening to this podcast. You're new here. She is a businesswoman, entrepreneur and fashion designer. We have spoken about her at length on this podcast. In fact, I think had we have done a dream guest pyramid at the very beginning. Yeah, vision board.
She would have been on the top of the pyramid. Biggest image in my mood board, vision board.
She would have been the A4 on your A3.
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Chapter 6: How does Emma view the role of mentorship in career growth?
The jewel in the crown. She is well known for being the co-founder of Good American, the denim brand that she launched with Khloe Kardashian, a founding partner of Skims, which she co-founded alongside Kim Kardashian, and co-founder of Off Season, a brand that's collaborated with NFL, very much centered around that NFL paraphernalia and merch nostalgia. Rae...
What do you think about all of this? God, I've been itching to talk about this interview. It's been under embargo for a few weeks now. So taking myself back, I was really nervous, obviously, because this is someone who I've idolized for a really long time. But she really bounced with me and like really took the bait.
Like there were a couple of times where I was like, I'm going to have a poke here. I'm going to be a little bit cheeky. I felt like she really lent in, which gave me also a lot of confidence in being able to push a bit more.
Yeah. I love that that happened for you because I think, you know, more often than not, the saying goes, never meet your heroes. I had a deep gut instinct that she was going to be as fabulous, authentic and raw as she comes off. And I was so thrilled when you called me after the interview to be like, Mads, she's a dead set legend, which is such an Aussie thing to say.
Chapter 7: What advice does Emma give about resilience and mental strength?
So Emma, if you're listening. Dead set legend means tick, tick, tick, 11 out of 10 human.
Yes. And a lot of the conversations we had did center around themes within her book, which I also read in preparation for the interview. But it is so stylish coded, the conversations we had. We cover career. We cover, you know, women in leadership positions and women building businesses in the public eye.
There is so much of stylish that shows up in this interview from the perspective of someone who is so highly regarded and so well respected. I'm so excited to get into it. Let's go. Guys, I think we can all agree that some mornings a full makeup routine is just not realistic. There's not always time for every step when you're just trying to get out the door.
But those first moments of the day really do matter. Your morning impacts everything that follows. When I feel put together and feel confident in myself, I'm honestly just better at my job.
Chapter 8: What future trends does Emma predict for the fashion and wellness industries?
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We will pop the details in the show notes for easy access. Happy shopping, guys. And thank you so much to Merit for making this episode of Stylish possible. This is a very surreal moment for me. I have the pleasure of sitting down with the incredible Emma Greed. Emma, thank you for joining us on Stylish.
Oh, thank you so much for having me. I couldn't be more happy than to speak with you this morning, honestly.
And for context, you're in London at the moment. It's early in the morning.
That is true. It is early doors in London. I've been up for hours after not such a great night of sleep because that's the problem, the bloody jet lag from LA. It doesn't give up.
No. Given that we are based in Australia, we are all too familiar with jet lag. That 24-hour journey to London is always torture. Torture. Absolute torture. Now, I am really excited to start somewhere that I think a lot of our listeners will be surprised because I usually play in the fact space, not the feelings. But I'm going to go with the feelings in our first question.
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