Sweathead, A Strategy Podcast
Episodes
A Quick Trip Around Africa, the Middle East, and Asia - Sit and Talk, Nairobi
25 Mar 2026
Contributed by Lukas
Join me as I take you on some of my trips.And follow me at http://www.instagram.com/markpollardFor details about upcoming events and company training,...
20 Interesting Behaviors From Medellín, Colombia - Sit And Talk, Panama City
13 Nov 2025
Contributed by Lukas
Find out about our upcoming conference and classes at http://www.sweathead.comFollow Mark here: http://www.instagram.com/markpollard
Is There A "Strategist" Personality Type? - Sit And Talk, Medellín
04 Nov 2025
Contributed by Lukas
To find out more about our conference The Sweathead Do-Together and my upcoming masterclasses in Africa and the Middle East, visit: http://www.sweathe...
Sydney Sweeney & American Eagle: Smart or Stupid Marketing?
25 Sep 2025
Contributed by Lukas
Watch this on the new Sweathead YouTube channel:https://youtu.be/cqUmFaJ6Af4It's part of our new series Brains On Brands.Sydney Sweeney and Americ...
How To Live A More Creative Life - Walk And Talk with Chris Do and Rakaa
06 Sep 2025
Contributed by Lukas
Many thanks to Chris Do from The Futur and Rakaa from Dilated Peoples from this impromptu walk around Los Angeles. You can find them here:http://www.i...
Travel Adventures Plus 5 Strategies From Australia and Asia - Sit and Talk
14 Aug 2025
Contributed by Lukas
Follow along for the real-time version of these: http://www.instagram.com/markpollard
Strategy Framework Examples Of The Four Points From Europe Masterclasses - Live From Tbilisi
09 Jun 2025
Contributed by Lukas
Find out about our upcoming summer camp and masterclasses at http://www.sweathead.comFollow us athttp://www.instagram.com/markpollardhttp://www.instag...
Six Workshopped Strategies From Latin America - Bogota, Colombia
31 Mar 2025
Contributed by Lukas
For details about our upcoming classes, visit:http://www.sweathead.comChicago, NYC, Barcelona, Madrid, Lisbon, Amsterdam, Bucharest, Prague, and more....
Working In Advertising In New York City - Becky Wang, Rosie Siman, Joe Burns
27 Feb 2025
Contributed by Lukas
Watch us discuss all of this here on YouTube:https://youtu.be/IAp_TsXrG7Q?si=OeGELRvjHM8FPNG9- The USA vs the UK- US clients vs UK clients- Doing crea...
This Amazon Art Director Quit Amazon In Public - Jason Murray
24 Feb 2025
Contributed by Lukas
This interview comes from Part 2 of my YouTube series about surviving New York City, especially the Corporate America parts.Jason has worked at Energy...
Would New York Make You Or Break You? - Part 1 with Julian Cole, Jack Appleby
18 Feb 2025
Contributed by Lukas
Watch my first raw travel YouTube video here: https://www.youtube.com/watch?v=0josxmlLCKU&t=1437sIt features strategists and friends Julian Cole a...
2025 Trends And The Problem With Trend Reports - Lee Ci En and Amy Daroukakis
03 Feb 2025
Contributed by Lukas
Lee Ci En and Amy Daroukakis have been collecting trend reports in a Google for years now. You've probably fiended for access :) The thing is, tre...
Strategy Clarity On A Page - Sit and Talk, DC
30 Jan 2025
Contributed by Lukas
In this episode, I reflect about some of the countries I visited in 2024 - from The Maldives to Saudi Arabia. I also talk about the mindset required t...
Explain Saudi Arabia To Me - Omar Alomran, Thmanyah
19 Dec 2024
Contributed by Lukas
I'm in Riyadh this week. It's my first time. I'm here for a new creator conference called Impaq Makers. It's run by the Ministry of Media. I spent a f...
All Reach Is Not Created Equal (Plus Distinctiveness Vs Differentiation) - Felipe Tomaz from Oxford, Tom Roach from Jellyfish
18 Nov 2024
Contributed by Lukas
Felipe Tomaz is Associate Professor of Marketing at the Saïd Business School at University of Oxford. He's about to publish a paper in the Journal of...
Over-thinking, Procrastination, And Self-Doubt - Ipsita Das, Personal Development Coach
14 Nov 2024
Contributed by Lukas
Ipsita Das often reaches millions of people every month. While she was studying media and psychology at he New School, her Instagram account started t...
How To Better Pitch To Clients - Steve Walls, Moon Rabbit
12 Nov 2024
Contributed by Lukas
Steve Walls has had big strategy jobs at TBWA, Ogilvy, Publicis Groupe, and more. But, now, he lives in Zurich, works with Moon Rabbit, and sees agenc...
A Magician Who's A Strategist - Or Is It The Other Way Around? - Mike Jacobson, Strategist & Magician
04 Nov 2024
Contributed by Lukas
Mike Jacobson has worked in strategy for years. But he's been a magician for decades. Not long ago, he appeared on America's Got Talent. That's how ...
Strategic Territories And Starting Ideas - Joe Burns, Creative Quality Meats
31 Oct 2024
Contributed by Lukas
I recently spoke with Joe about strategy frameworks and whether they're dumb. In this episode, we discuss strategic territories, which is one of tho...
Are You Sure You're Using The Word "Culture" Properly, Strategists? - Lucien Etori, McCann NY CSO
28 Oct 2024
Contributed by Lukas
Lucien Etori is the Chief Strategy Officer of McCann New York. He grew up moving around a lot as well as a fan of several music subcultures. This has ...
Going Full-time As An Independent Cultural Strategist - Jenny Chang, Constellation Theory
24 Oct 2024
Contributed by Lukas
The last time I spoke with Jenny Chang was four years ago. Since then, she's worked in agencies and for Lego and has now launched her own company, Con...
Neurodivergence As A Chief Strategy Officer - Kevin Chesters, CSO, Author of The Creative Nudge
21 Oct 2024
Contributed by Lukas
Kevin Chesters has CSO’d it all - Ogilvy, Wieden + Kennedy, Dentsu and more. He’s started a business. He’s sold a business. He’s also start...
What Creatives Want From Strategists (And Brand Tracking 101) - James Hurman, once the world’s number 1 planner
24 Sep 2024
Contributed by Lukas
James Hurman was once the number one planner in the world. Now, he runs an innovation studio called Previously Unavailable, he teaches a Master of Adv...
How To Deal With Feeling Stuck In An Advertising Career - Iuren Ramiro
16 Sep 2024
Contributed by Lukas
How often does your advertising career feel stuck? How often do you compare your career to other people’s careers? What do you do to get your care...
Persuasion - How To Sell Your Ideas - Maytê Carvalho, CSO
11 Sep 2024
Contributed by Lukas
Maytê Carvalho won a special version of Brazil’s The Apprentice television show when she was 18 years old. People told her she was persuasive. They...
What Thousands Of Strategists Whisper - Georgetown, DC - Walk & Talk
04 Sep 2024
Contributed by Lukas
Come for a walk around Washington DC as I discuss the ten things strategists whisper to me and debrief you on 14 events in 5 countries for 700 people ...
Leaving New York, Impostor Syndrome, Teaching Strategists - Walk and Talk, NYC
13 Aug 2024
Contributed by Lukas
Join me on a walk from Times Square to the Flatiron District as we discuss some big life changes, my masterclasses in Asia, impostor syndrome, and tea...
Are Fractional CMOs Tiny - Or Do They Just Do A Fraction Of CMO Work In A Fraction Of The Time? - Fractional CMO, John Lyons
05 Aug 2024
Contributed by Lukas
John Lyons is a fractional CMO. This might mean that he's a fraction of a CMO and that he's either very small or only does a fraction of what ...
The Present Of Strategy - WARC's Lena Roland
30 Jul 2024
Contributed by Lukas
Lena Roland is Content Director, Strategy at WARC. This means she's dealing with all of you as she explores and gathers the smart minds in the wor...
Reflections About A Week At The Cannes Lions Festival Of Creativity
23 Jun 2024
Contributed by Lukas
Join me by the river Vitava in Prague for a beer and a chat about the 2024 Cannes Lions Festival.
Simple Ways To Fix Your Strategy Work - Sit and Talk
29 May 2024
Contributed by Lukas
- The power of paper - Summarize stingily - Digging into problems - Fixing presentations Find out about my masterclasses: http://www.sweathead.com ...
Artificial Intelligence In Advertising - Toygun Yilmazer, CSO TBWA Istanbul
20 May 2024
Contributed by Lukas
Toygun is Chief Strategy Office at TBWA in Istanbul, one of my favorite cities on the planet. He recently presented his thoughts about artificial inte...
Are Strategy Frameworks Dumb? - Joe Burns, Group Strategy Director, Quality Meats Creative
13 May 2024
Contributed by Lukas
Joe was Head of Strategy at BBH in New York but decided to go to an indie shop Quality Meats as a Group Strategy Director. We discuss this move as we...
The Daily Challenges Facing Good Comms Planning - Mani Schlisser, OBERLAND
06 May 2024
Contributed by Lukas
Mani Schlisser is Director of Strategy at OBERLAND in New York. He's had big comms planning roles at Ogilvy, Mekanism, and Chiat Day. In this chat...
A World Champion Of The Cannes Young Lions Plus A Contender - Monika Farkašová, David Cerveny
29 Apr 2024
Contributed by Lukas
Monika Farkašová (from agency Triad) has won the Young Lions so I'm now calling her World Champion because "Winner" is boring. The Yo...
Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy - Dr Anastasia Karklina Gabriel
22 Apr 2024
Contributed by Lukas
Dr Anastasia Karklina Gabriel has just published her first book "Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy&qu...
Stop Collaborating And Listen - Why Do Workshops Defeat Us? - Rob Estreitinho, Salmon Theory
17 Apr 2024
Contributed by Lukas
Rob Estreitinho and I have just dropped a deck for you. It's called "Stop Collaborating And Listen". In it, we discuss why workshops are...
Top Ten Strategist Traits - Live From Hell's Kitchen
15 Apr 2024
Contributed by Lukas
You can find out about our upcoming masterclasses at http://www.sweathead.com Mark is here: http://www.instagram.com/markpollard
How To Have Award-Winning Ideas - Alexandre Kazuo Kubo, Lucas Ribeiro
01 Apr 2024
Contributed by Lukas
Alexandre Kazuo Kubo and Lucas Ribeiro are Associate Creative Directors at McCann New York. Recently, they published a guide on having and expressing ...
The Wrongs And Rights Of Brand Strategy Workshops - Camilla Petty
25 Mar 2024
Contributed by Lukas
Camilla Petty recently released a workshop guide from 15 years of experience in advertising. I've run hundreds of these things and have thoughts. ...
Brand Strategy In Venture Capital - Michael Miraflor
18 Mar 2024
Contributed by Lukas
Michael Miraflor is Chief Brand Officer at Hannah Grey Venture Capital. His agency life started in media agencies then lead him to MediaLink and, now,...
The Techno Mindset For Strategists - Luis Miranda, Strategist & Techno Producer
11 Mar 2024
Contributed by Lukas
Cofounder of the Account Planning Group (APG) in Spain, Luis Miranda is a freelance strategist based in Los Angeles but also a music producer and DJ. ...
B2B Marketing Creativity - Carolyn Barclay and David Moore
04 Mar 2024
Contributed by Lukas
Carolyn Barclay and David Moore run Kingswood & Palmerston. They work with B2B marketers whom they push to do interesting work. We discuss creati...
The Taylor Swift Conspiracy, Creative Teams, and Job Loss - Walk And Talk, Times Square
28 Feb 2024
Contributed by Lukas
You can find these bits as essays here: http://www.instagram.com/markpollard
The Most Important B2B Marketing Ideas With LinkedIn's Ty Heath
13 Feb 2024
Contributed by Lukas
Ty Heath is the Director of the LinkedIn B2B Institute. The B2B Institute works with some of the world's leading marketing academics to find counter-i...
The Strategy To Revive One Of The World’s Biggest Fashion Brands - Esprit - Ana Andjelic, Chief Brand Officer
23 Jan 2024
Contributed by Lukas
Ana Andjelic has a PhD, has worked in many of your favorite New York advertising and digital agencies, and now has a massive role at Esprit as the Chi...
Going Hard On LinkedIn - Alex M H Smith, Basic Arts
15 Jan 2024
Contributed by Lukas
There was a time on LinkedIn that was before Alex M H Smith and a time on LinkedIn that was after Alex M H Smith. Every week, tens of thousands of pe...
How Hallmark Went From Greetings Cards To Advertising Agency - Trish Berrong
08 Jan 2024
Contributed by Lukas
Trish Berrong is a copywriter and strategist who spent decades at greeting card company Hallmark. She's not only written greeting cards but she helped...
Your Personal Development Plan Template - Hell's Kitchen, NYC
03 Jan 2024
Contributed by Lukas
You can find a link to the personal development template here: https://sweathead.com/personal-plan Sign up for The Sweathead Get-Ahead free livestrea...
Better Relationships With The Creative Department - Anirban Roy, Head of Strategy at Wieden + Kennedy, India
18 Dec 2023
Contributed by Lukas
Anirban Roy is Head of Strategy at Wieden + Kennedy in India. They have offices in Delhi and Mumbai. In this interview, we discuss good relationships...
Humor In Advertising - What Does The Research Say? - Polly Wyn Jones, Kantar
14 Dec 2023
Contributed by Lukas
Polly Wyn Jones has been anlayzing advertising for over 30 years. In the past two years, she's published two articles about humor in advertising -...
Is There Really Less Humor In Advertising Right Now? - Paul Fisher, Head of Strategy, BBDO Dublin
13 Dec 2023
Contributed by Lukas
Paul Fisher, Head of Strategy at BBDO Dublin, woke up with a mission one Sunday a couple of weeks ago. He wanted to confirm or debunk a belief that th...
Getting Strategy Jobs At Netflix, CashApp, Nike, Apple And More - Grace Gordon, CashApp
07 Dec 2023
Contributed by Lukas
Grace Gordon is an Australian who's worked with a list of companies many strategists would dream of working with: Netflix, CashApp, Nike, Apple, T...
Setting Your Next Marketing Budget - This Time With Evidence - Marc Binkley, Fractional CMO
04 Dec 2023
Contributed by Lukas
Marc is a fractional CMO based in Calgary, Canada. He recently published a deck to help marketers work out how to set their budgets based on evidence....
Shocking Truths About Insights In Advertising (I'm joking - but, yeah, "insights")
10 Nov 2023
Contributed by Lukas
You can download a free 45-page ebook on insights, including a chapter from my book "Strategy Is Your Words" here: https://mailchi.mp/sweath...
The Marketing Sciences Suggest: Make Your Brand Think And Act Broad - Julien Normand, Publicis
06 Nov 2023
Contributed by Lukas
Julien Normand is Global Strategy Lead for Publicis LEON @ Publicis Media in Singapore. Recently, he wrote a piece called "The Silent Ascent Of Super ...
I Got A Hair Transplant In Turkey - Istanbul, Walk and Talk
29 Sep 2023
Contributed by Lukas
I was going to keep it private but people started to find out. I got a hair transplant. And I had a second operation to get a lipoma removed. At the e...
A 1AM Interview With The Team That Got Women’s Names Onto Street Signs In Tbilisi - Ad Black Sea
18 Sep 2023
Contributed by Lukas
Watergunz won two golds at the recent Ad Black Sea festival for a campaign called “Women Who Don’t Exist”. They won in the Impact category for C...
So This Head Of Strategy Just Quit His Job At JWT On Stage - Ad Black Sea, Batumi, Georgia
16 Sep 2023
Contributed by Lukas
It’s the final day of the Georgian advertising festival Ad Black Sea. The campaign winners will be announced soon. In this episode, I talk with fell...
4 Students Share Their Work And Experience From The Sweathead Strategy Accelerator - Dulce Vazquez, Rodolfo Andres Estrada, Sarah Mahoney, Victoria Gates-Fleming
09 Sep 2023
Contributed by Lukas
The next Sweathead Strategy Accelerator happens in October, 2023. It's a 4-week program that will teach you about The Four Points framework, linea...
How To Fix Your Presentations - Sit And Talk, Hell's Kitchen, NYC
04 Sep 2023
Contributed by Lukas
In this episode, I share some of the student work from the Sweathead Strategy Accelerator as well as dive into some tips on how to improve your presen...
When To Quit Your Strategy Career - São Paulo, Sit And Talk
24 Aug 2023
Contributed by Lukas
In this episode, I discuss a couple of recent essays—when it’s time to quit and how to help a strategy team that’s swirling all over the place. ...
Hard Truths About Strategy Careers - Hacktown, Brazil
19 Aug 2023
Contributed by Lukas
In this episode, I share my experience at Hacktown as well as some uncomfortable truths about strategy careers. I’m doing a masterclass in São Paul...
Check Your Next Creative Brief For These Things - Monologue, Hell's Kitchen
14 Aug 2023
Contributed by Lukas
I'm going to do a few solo episodes over the coming weeks. This episode's topic I've touched on a lot and I've even read out some of t...
What I Wish I Knew Before Becoming A Strategist - Midtown, NYC
09 Aug 2023
Contributed by Lukas
Lots of updates and a list of things I wish I knew before becoming a strategist. My book “Strategy Is Your Words” is available this week on Amazon...
The Agency Dominating Costa Rica And Then Some...Interaction - Erick Apuy and Monica Gonzales (Effie Index Series)
29 Jun 2023
Contributed by Lukas
Erick Apuy is building an empire from his home base in San Jose, Costa Rica. His agency, Interaction, is one of the most awarded in the region. Their ...
What's At The Heart Of One Of Australia's Most Prolific Advertising Agencies The Monkeys - Dave Collins, Strategy Director (Effie Index Series)
26 Jun 2023
Contributed by Lukas
Dave Collins is Strategy Director at The Monkeys in Melbourne, Australia. The Monkeys have been a prolific creative agency ever since they launched an...
The Self-Improving Agency - Raluca Kovacs, CSO, Publicis Romania (Effie Index Series)
22 Jun 2023
Contributed by Lukas
Raluca Kovacs is Chief Strategy Officer of Publicis Worldwide in Romania. Romania is a competitive advertising country. It seems like one of those hot...
Strategy Gold In The Desert - CSO Mario Morby Reveals The Secrets Of FP7McCann, UAE (Effie Index Series)
19 Jun 2023
Contributed by Lukas
Mario Morby is Regional Head of Strategy at FP7McCann. He's based in Dubai. In case you didn't know, Dubai is very different from Birmingham i...
How High Expectations And Pressure Lead To World-Beating Advertising - Javier Quintero, GUT (Effie Index Series)
15 Jun 2023
Contributed by Lukas
Javier Quintero is Chief Strategy Officer of GUT in Buenos Aires. Every decade a handful of agencies appear and then tear up the industry as we know i...
Ogilvy Pakistan's Director Of Strategy Zahra Ali Explains What Makes The Agency So Effective (Effie Index Series)
12 Jun 2023
Contributed by Lukas
Zahra Ali runs strategy at Ogilvy in Karachi. She's helped the agency win so many awards that the agency is listed in the Effie Index. In this ep...
How Strategists Work In One Of The World's Most Effective Advertising Agencies - Victor Stroe, Leo Burnett (Effie Index Series)
08 Jun 2023
Contributed by Lukas
Victor Stroe is Associate Director and Head of Strategy at Leo Burnett in Bucharest, Romania. His office was ranked the eleventh most effective in the...
Interesting And Useful Is The Way To CSO Ryan O’Connell’s Heart - Ogvily (Effie Index Series)
05 Jun 2023
Contributed by Lukas
Ryan O'Connell is Chief Strategy Officer of Ogilvy in Sydney, Australia. His office ranked in the Effie Index and we wanted to find out why. In this e...
Is Niche Marketing Making It Harder To Reach People? - Amber Chenevert, PhD, VMLY&R
01 Jun 2023
Contributed by Lukas
Amber Chenevert is Managing Director, Strategy & Insights as well as Global Culture Studio Lead at VMLY&R. She's a PhD and has taught adve...
A Gentle Comparison Of Strategy At BBDO And VMLY&R - David Moreno, BBDO (Effie Index Series)
29 May 2023
Contributed by Lukas
David Moreno recently moved to BBDO, Atlanta, where he's EVP, Strategy Lead. Prior to this, David was Managing Director, Strategy and Insights at ...
The First Decade+ Of A Career (And Putting Yourself Online) - Aisha Hakim, ACD, 72andSunny
08 May 2023
Contributed by Lukas
Aisha Hakim is an associate creative director at 72andSunny. She's also prolific online. Aisha will be hosting a masterclass called "The Art ...
What Strategists Want From Work, Best Places For Strategists To Work, And Getting Old In Advertising - Monologue, Hell's Kitchen, NYC
04 May 2023
Contributed by Lukas
It's May 4. Today marks three years since Sweathead launch its first online class. And, to celebrate, we've published a new report "What ...
Unleash Your Weird Self - The Secret To Better Strategy - Bonnie Wan, AdAge 2022 CSO Of The Year
01 May 2023
Contributed by Lukas
Bonnie Wan is Head of Strategy at Goodby Silverstein & Partners, an agency she's worked at for thirteen years. In 2022, she won a big award: A...
The Visibility Mindset (Get Yourself Seen) - Bernice Chao, Asians In Advertising
27 Apr 2023
Contributed by Lukas
Bernice Chao is author of "The Visibility Mindset". Her agency experience includes R/GA, Zambezi, TBWA, and David&Goliath. While navig...
A New Brand Strategy For Sofia, Bulgaria - Live Workshop With Adriyana Mihaylova
24 Apr 2023
Contributed by Lukas
Sofia, Bulgaria. It’s the capital of one of Europe’s poorest countries, a country that spent decades behind the iron curtain, a country after whic...
A Strategy For Sriracha, Get/To/By, Tensions Facing Strategists And Advertising News - Hell's Kitchen, NYC
18 Apr 2023
Contributed by Lukas
Yikes. I think I squeezed four episodes into one here. We discuss: 1. Advertising industry news and breaking campaigns from Dodge, Icelandair, KFC, an...
An Anonymous Interview With The Instagram Account @Agencyprobs
13 Apr 2023
Contributed by Lukas
@Agencyprobs is crushing it on Instagram. With over 110,000 followers, the meme account helps everyone in advertising laugh and cry a little at the ca...
Digital Trends But Useful - Simon Kemp, Kepios
10 Apr 2023
Contributed by Lukas
Simon Kemp is founder of Kepios, a business consulting firm that helps organizations worldwide make sense of people's digital behaviors. He's...
Empathy In Strategy - Elisabeth Bromberg, Mildred Mae
03 Apr 2023
Contributed by Lukas
Elisabeth Bromberg recently set up a consultancy. It's called Mildred Mae. Her focus is on empathy. In this episode, we discuss the three kinds o...
When Work Doesn't Want You To Work - Monologue, Queens, NYC
30 Mar 2023
Contributed by Lukas
I wrote a thing today. It features Musashi, a sick samurai. He was probably sick in all the ways by today's terms but I try to connect what you...
What's Gen Z Up To These Days? Gen Z Research with Gen Z Researcher Andrew Roth from dcdx
23 Mar 2023
Contributed by Lukas
Andrew Roth runs dcdx, a research firm that focuses on Gen Z. In this episode, we discuss whether the term is even useful as well as some of dcdx's re...
Last Week My Bank Client SVB Collapsed – Jason Harris, CEO Mekanism, Discusses Dealing With Tough Times As An Agency Owner
23 Mar 2023
Contributed by Lukas
Picture this: you're on a plane. An airplane. You land in Austin, Texas, for SXSW. And as you get off the plane you realize you've just lost your clie...
How To Fast-Track Your Strategy Career - Christine Villanueva, CSO
20 Mar 2023
Contributed by Lukas
Christine Villanueva has had massive strategy jobs at UM, McCann, Ogilvy, and Walton Isaacson. She's had jobs you might have your eyes on. But, as a s...
What Ten Rounds Of Revisions And "Love The Strategy But Not The Creative" Mean - Monologue, Hell's Kitchen, NYC
16 Mar 2023
Contributed by Lukas
In this episode, we discuss two sets of agency-client dysfunctions and ways to deal with them–too many revisions and your strategy getting props but...
How To Pitch With Joy (Plus Advice For Young Lions) - Nish Shah, Lifelong Strategist
13 Mar 2023
Contributed by Lukas
Nish Shah has just set up a company focused on helping companies to pitch. It's called Pitch Factory. Like Hit Factory. You know, that studio where hu...
Growing The Next Generation Of Strategists - Rodrigo Maroni, CSO WundermanThompson
06 Mar 2023
Contributed by Lukas
Rodrigo Maroni is CSO of WundermanThompson in New York. He's managed strategy teams at Weiden+Kennedy and Crispin Porter & Bogusky too. And back in Br...
On Being On The Spectrum - Archana Iyer, Group Strategy Director
02 Mar 2023
Contributed by Lukas
Archana Iyer is a culture junkie, trend spotter, and strategic storyteller. But she recently learned that she's also on the autism spectrum. In ...
The State Of Effectiveness - David Tiltman, WARC
27 Feb 2023
Contributed by Lukas
David Tiltman likes to get around effectiveness. You could say he's really into effectiveness stuff. Like, it's his thing. And it better be because Da...
"The Illusion of Choice: 16 ½ psychological biases that influence what we buy" - Richard Shotton
22 Feb 2023
Contributed by Lukas
Five years ago this week (February 25, 2018-2023), I published the first episode of Sweathead. Richard Shotton was my first interview. So I've called ...
"The Choice Factory" Author Richard Shotton Compares Notes About Going Out On His Own On Our Fifth Anniversary
20 Feb 2023
Contributed by Lukas
Five years ago this week (February 25, 2018-2023), I published the first episode of Sweathead. I was doing talks up the West Coast of the USA an...
CMO Secrets from Uncensored CMO's Jon Evans
13 Feb 2023
Contributed by Lukas
Jon Evans is a CMO at System1 in the UK. But he also runs a podcast called Uncensored CMO in which he discusses the trials and tribulations of being a...
What Are Your Planning Superpowers? with Lucky Generals's Co-Founder Andy Nairn (Also Our Next Masterclass Teacher)
06 Feb 2023
Contributed by Lukas
Andy Nairn is running our first masterclass of the year. On February 23, he'll spend 3 hours helping play with your planning superpowers. And An...
Real Talk For Australian Planners Thinking About Their Strategy Careers - Mark interviewed by Siona Singletary, R/GA
30 Jan 2023
Contributed by Lukas
In this episode, R/GA's Siona Singletary interviews me, Mark, deploying questions that strategists in Sydney most want answers to. We recorded an even...
5 Trends for 2023 In 25 Minutes with Rob Engelsman, Quick Study - The Sweathead Trend Bender Series
26 Jan 2023
Contributed by Lukas
To start 2023, we're running a fast series on trends worth paying attention to in The Sweathead Trend Bender Series. Over five episodes this week, you...
5 Trends for 2023 In 25 Minutes with Chike Ume, EssenceMediaCom - The Sweathead Trend Bender Series
25 Jan 2023
Contributed by Lukas
To start 2023, we're running a fast series on trends worth paying attention to in The Sweathead Trend Bender Series. Over five episodes this week, you...