Have you noticed something different about customer service calls lately? Maybe even something...delightful? Perhaps the service rep not only anticipated your question but had the perfect suggestion? That could be AI working behind the scenes, supporting those call center employees and making life a little smoother for you. It’s just one way technology is shaping our everyday lives and changing how businesses serve customers—and interact with their workforce. All this change is happening at breakneck speed—so how can businesses get ready for a new kind of connection with customers and the world? And how might those connections create new ways of working—and new kinds of value? To find out, our hosts Femi Oke and Lizzie O’Leary are joined by Kris Narayanan, Chief Digital Officer at Verizon Business. Then, Matt Wood, PwC’s Global and US Commercial Technology and Innovation Officer, tells us what leaders need to do to drive the AI revolution in a time of technological and cultural change. Take on Tomorrow is brought to you by strategy+business, a PwC publication © 2025 PwC.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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