More than two years have passed since generative AI went mainstream. Now the pressure is on for the technology to deliver concrete results. So has it lived up to all the hype? And, in particular, has GenAI met its early promise to boost workplace productivity and help employees engage in more high-impact work? Hosts Lizzie O’Leary and Femi Oke talk with Svenja Gudell, Chief Economist at the jobs site Indeed, about the state of the labor market in this new GenAI world and the workforce shifts that are already underway. PwC’s Global Workforce Leader, Pete Brown, brings fresh insights from a new report issued by the World Economic Forum, in collaboration with PwC, that looks at how businesses can roll out GenAI for job augmentation and to help worker productivity. In an economic environment currently characterized by low productivity growth, are we seeing signs that GenAI can make a difference? Take on Tomorrow is brought to you by strategy+business, a PwC publication © 2025 PwC.

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