There are strong forces at play right now—deep and profound trends such as technological disruption and social instability, that are changing our lives and the world around us. Business leaders can’t ignore these megatrends. But what actions are they taking? How can they plan amid a constantly shifting landscape? We’ve gathered insights from thousands of CEOs around the world to try to learn what they’re thinking about the big issues—from GenAI to climate change to the need for reinvention—and what it all could mean for the global economy. And we’ve mined the results to see what they can reveal about the future—what it will take for companies to prosper, and how to avoid being left behind.In this episode of Take on Tomorrow, recorded live in Davos, Switzerland, at the World Economic Forum Annual Meeting, PwC’s Sarah von Fischer is joined by Carol Stubbings, PwC’s Global Chief Commercial Officer, and Paul Griggs, PwC US Senior Partner. The trio discuss the findings of PwC’s 28th Annual Global CEO Survey and ask: what does it take to thrive in an uncertain world? Take on Tomorrow is brought to you by strategy+business, a PwC publication © 2025 PwC.

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