Culture is not just an HR "thing", it is a business thing. Culture is the collective mindset and attitude of your staff, so it impacts customer service, retention, and profits. Brands can impact the collective attitude or culture by improving the employee experience, which is based around key considerations such as Values, Selection, Orientation, Recognition, Communication, and Leadership. This week on #WorkTrends host Meghan M. Biro was joined by special guest Shane Green. They discussed culture, customer experience and the impact both have on the employee experience. Here are a few key points Shane shared: The way your employees act defines your brand online A leader must spend time to build culture where people feel a connection by showing care The greatest enemy to tomorrow’s success is your past success Great tip: Looking at behavioral skills rather than experience when hiring Did you miss the show? You can listen to the #WorkTrends podcast on our BlogTalk Radio channel here: http://bit.ly/2pUx9yb. You can also check out the highlights of the conversation from our Storify here: Didn’t make it to this week’s #WorkTrends show? Don’t worry, you can tune in and participate in the podcast and chat with us every Wednesday from 1-2pm ET (10-11am PT). Remember, the TalentCulture #WorkTrends conversation continues every day across several social media channels. Stay up-to-date by following our #WorkTrends Twitter stream; pop into our LinkedIn group to interact with other members; or check out our Google+ community. Engage with us any time on our social networks, or stay current with trending World of Work topics on our website or through our weekly email newsletter. Photo Credit: martinlouis2212 Flickr via Compfight cc

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