102. Greenwashing exposed - what Adidas, Uniqlo and Calvin Klein got wrong
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What is green‑washing and why is it a problem for fashion brands?
Hello, welcome to Talking Rubbish, a weekly podcast having deep into the world of recycling and discussing the truth behind snappy headlines and one-sided stories. In this episode, we will discuss recent misleading environmental claims. Is a barbecue regulator rubbish or not? I have a question about Sainsbury's eggs and how will toothpaste be packaged in our dream shop? I'm Jay Z Piper and I'm joined by Robby Stanley, my Fuff rubbish friend. Good morning, Robbie. Hey James. How are you doing today? Very good, thank you. Oh, that's good. I've been busy this week. Yeah. Yeah. I've been posting books this week. Oh, very good for the hundredth episode. For the hundredth episode. Thank you to everyone who's requested a book.
Um and It has been amazing the response we've had. First of all, I just love people asking for books. That's great. That's what we wanted to happen. But also just telling us how much they enjoy the podcast, how much they get out of it. I just absolutely love that. And I've been posting books left, right, and center. I think uh the furthest might be Australia. Oh, whoa. And so yeah, as I say, loads of lovely emails, lovely people writing in. We had Leighton. Leighton said the live podcast. podcast, the A hundred, was far, far capital far, smoother than he was expecting. Oh wow. So warm. Expectations were so low. Expectations were so low. Don't let Robbie Go live, who knows what he's gonna say. Yeah, that's good. We had Carolyn who was keen to purchase rubbish rubbish merch.
Oh, okay. Whoa. Need to start thinking about how we're gonna do that. God, we're gonna have to branch out into merchandise. Yeah. We had Alex who was considering a career change because of our podcast. Wanted to get into the word of waste. We've heard that a few times. That was amazing. Very cool. Uh Bryn Yar, I think that's how you say it, Bryn Yar, uh who I think is from Iceland. Uh, because she said she gets her mum to listen and her mum is in Iceland and she was wondering if we had any listeners in Iceland, so I had a little look and we have a hundred and four listeners in Iceland. Percentage of population. Very different to the US, I think. It was a high percentage of Iceland listening in. And we had Rob who listened to the 100th podcast on a beach at Gibraltar Point Nature Reserve.
And he was listening to episode 100 at 2 AM as he watched out for predators infiltrating the last breeding colony of little terns in Lincolnshire.
What? That is absolutely amazing. And then
He went on to say, and it got me thinking, what is the weirdest place someone's listened to us? I know we've had a listener in Antarctica, but I forced them to listen. Ah yes, I'm not sure that counts. Rob to a um in a nature reserve. Amazing. What's the weirdest place people have listened to us?
Let us know, guys. I suppose that is the beauty of podcasts, isn't it? You can listen anytime, anywhere.
I should Back in episode forty-six, we discussed memorable greenwashing cases. And that has transpired to be one of our most listened to episodes, actually. I had a little look yesterday. It's in the top five episodes people have listened to. I guess people like members of the public, if they're coming to a recycling podcast. Greenwashing is going to be something people are really interested in.
Sure. And people get pretty irate about it, don't they? And they really want to get to the truth behind the snappy headlines. And often these environmental claims are absolutely not the truth.
Well unrelated to how popular it has been, I feel we need to do the sequel. And this is because on the twenty-fourth of June, the Advertising Standards Authority published rulings against Adidas. Uniclo and Calvin Klein over sustainability claims that they'd been making.
Okay, well I've definitely got an item of clothing from all three of those.
Oh yeah. Uniqlo's just opened in Bristol, so Yeah, very cool. I've not actually been in yet, but I do like being cool. Very good. Anyway, so today we're looking at what they got wrong and what brands can learn from it. The ASA have been busy, right?
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Chapters
8 chapters
1
What is green‑washing and why is it a problem for fashion brands?
0:00–8:14
2
How did the ASA rule on the misleading claims from Adidas, Uniqlo and Calvin Klein?
8:14–17:39
3
What did Uniqlo claim about recycled material and why did the ASA find it misleading?
17:39–26:00
4
Why did Calvin Klein’s “and more” wording attract ASA scrutiny?
26:00–34:10
5
How did Adidas’s “recycled running shoe” ad mislead consumers?
34:10–41:35
6
Is a broken barbecue regulator rubbish or a genuine safety issue?
41:35–50:48
7
What are the latest updates on recycling‑tracker data and council waste collection?
50:48–58:14
8
How could toothpaste be packaged in a future “dream supermarket”?
58:14–58:59
Speakers
2 identifiedMore from Talking Rubbish - The Recycling Podcast
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