If you have ever had the experience of eating well all day and then finding yourself in the kitchen cupboards, wondering what just happened — this episode is for you.Most of us have been taught that food noise, cravings, and loss of control around food are willpower problems. They are not. They are hunger problems. And specifically, they are a type of hunger that almost nobody in the wellness space talks about.In this episode, I introduce the three types of hunger — physical, emotional, and diet backlash — and break down the one that is almost certainly behind your loudest food thoughts.What you'll learn in this episode:Why humans are biologically wired to think about food, and why that is not a character flawThe difference between physical hunger, emotional hunger, and diet backlash hunger — and why they need completely different responsesWhat diet backlash hunger actually looks and feels like in real life — including the "I've already blown it" spiral, and why the foods on your forbidden list are the exact ones you can't stop thinking aboutWhat restriction has to do with the loudness of your food noiseWhat weight loss jabs actually do to hunger signals, and why the backlash returns when they stopWhy you are not broken, bad at weight loss, or lacking willpower — and what is actually going on insteadMentioned in the episode:Free masterclass, End Food Noise Without Weight Loss Jabs (or giving up on health). I walk you through an exercise that shows you exactly which type of hunger is driving your food thoughts.The masterclass will give you a completely different way of understanding what has been happening.Register here.Curious about working together?I’m currently taking private clients. Book a consultation to discuss what you want to achieve, and you’ll leave with a clear, step-by-step, individualised plan to achieve it. Whether I can help you achieve your goal or not, you’ll leave knowing what the next steps are.🌐 Emma's Website📱 Follow on LinkedInIf you enjoyed this episode, follow the show, share it with a friend, and leave a review. Let’s help more women stop fixing their bodies and start trusting them. Keywords: food noise, diet backlash hunger, emotional eating, intuitive eating, how to stop thinking about food, food cravings, why am I always hungry, weight loss jabs and hunger, how to stop obsessive food thoughts, women's relationship with food, end food noise, Emma Wright

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“What did the council decide on item 42?” — answered with the speaker and the moment.