59: You Can End Food Noise Without Weight Loss Drugs
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What is “food noise” and why does it matter for weight loss?
Hello and welcome. Today we're talking about a very hot topic, food noise. The term food noise went mainstream through weight loss drug advertising. And like all successful advertising, the term has been picked up by the general population and it's been turned into everyday language, which is why most of us instantly know what that term means. Food noise? Mm-hmm. Yep, I know exactly what you're talking about. Here's the thing though, I used to have food noise in my head. It was constant, it was dominating, and It was there from the moment I woke up in the morning to the moment I went to sleep. And I don't have it even anymore. Totally gone. even though I never ever took a weight loss drug to eradicate it.
Now I want to start by saying I do not have anything against the drugs themselves. They have very real benefits for so many people. But I do think the story we're being sold about food noise specifically is incomplete at best. So today I want to walk you through what food noise actually is, why your brain produces it and how it's possible to end it for good, like totally. Without medication, so that if you or someone you love is weighing up taking a weight loss drug, you're making that decision with a much fuller picture. My name's Emma Wright, I'm a certified cognitive behavioural coach, I'm an intuitive eating coach, and I have a master's degree based in feminist theory. And I am the author of the book Body Confident.
After years of trying to feel better by trying to make myself thinner and controlling what I ate, I decided to put all of that behind me and learn how to feel good on the inside. regardless of how my body looked on the outside. And that led to a much, much fuller life. And I have made it my mission to help other smart, successful women do exactly the same. Okay, so let's get into it. Let's look at what food noise actually is. So let's start with a definition because the term food noise I have noticed in the general population has got very fuzzy. When people on weight loss drugs describe food noise disappearing, what they usually mean is any thoughts they have about food have gone quiet. But not all thoughts are intrusive or annoying or frustrating and painful.
In fact, food thinking only feels like food noise when it gets to that painful, intrusive place. So food noise specifically then are thoughts about food that have become loud, repetitive and hard to ignore, not just simply food thoughts at all. So let's look at why our brain are having food thoughts in the first place. First of all, eating is absolutely fundamental for survival. We it's as fundamental for survival as breathing. If we stop eating, we ultimately die. So we've evolved with signals that tell us to eat. And those signals include things like a rumbling tummy, low energy, a shift in mood we might call hangry. And absolutely it also includes thoughts about food. So you might start thinking, hmm, yeah, I'd really like some soup for for lunch or, Oh, I haven't had lasagna for a while.
I think I'd like that. Though that's food thinking. That's we have evolved to have those kind of thoughts as a signal to say your b your body is saying to you, I need food, here's what would be really work really well for the system. And those food thoughts are not a floor. They really are how our system has been designed. And if you have ever tried to lose weight intentionally, you've been on a diet or you've been on a health kick or you've decided to um count something or emit something. By definition, you have been taught and encouraged to override your natural, normal, evolved biological signals. In the same way that we have signals to go to the toilet, imagine if you had spent the last 40, 50, 20, however many years, depending on how old you are listening to this podcast.
Imagine if you'd spent all those years. is ignoring your um desires to go to the toilet. you had a biological signal that your body is like, You really need to go to the toilet and then when you really need to go to the toilet it starts screaming at you.
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2 chaptersSpeakers
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