Tattooing and everything connected to it changed profoundly in the last years: the rise of social medias; the opening of a once underground world to a wider audience, with a controversial spectrum of consequences; the distribution of information. These and more aspects of this art form are being redefined and one of them is particularly present in today’s modus operandi: technology. The traditional approach has been disrupted by the advent of iPads and Procreate. Russ has seen this shift before everybody and created TattooSmart, a company that provides tattooers with digital tools specifically related to tattoo iconography and designs, establishing his company as leader in the field. Today we talked about how technology and progress are something not to be feared but a helpful tool to optimize process, the evolution of business models, the future of TattooSmart and how to implement know-how from other fields to propell our businesses into a new era. You can know more about Russ and his projects on: tattoosmart.com Inkanddagger.com Instagram

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