Why are people buying OpenAI sweatshirts, Claude “Thinking” hats and Palantir chore coats?SUPPORT MY WORK: Buy a paid subscription to my newsletter at https://www.usermag.co Support my work on Patreon: http://patreon.com/taylorlorenzTo listen to the full episode and get access to more bonus episodes, an ad-free listening experience, and my weekly newsletter, subscribe to my Patreon or Substack 👇🏻Buy a paid subscription to my newsletter at ⁠https://www.usermag.co⁠ Support my work on Patreon: ⁠http://patreon.com/taylorlorenz⁠ I sat down with Throwing Fits co-host Lawrence Schlossman to unpack the rise and fall of tech company merch. From Apple’s bizarre 1980s catalog lifestyle flop to dot-com bubble eBay relics, the rise and fall of the infamous corporate Patagonia fleece vest, and today’s ultra-hyped drops from companies like OpenAI, Anthropic, and Palantir, we discuss why the most powerful AI companies on earth are suddenly trying to buy their way into high fashion, menswear, and cultural relevance.We also talk about OpenAI, Anthropic, Palantir, Apple, Meta, Patagonia, Cash App, tech bro fashion, menswear culture and the influencers making AI merchandise aspirational.Subscribe to User Magazine at usermag.co to support this show!!

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