Why is Kalshi suddenly everywhere? SUPPORT MY WORK: Buy a paid subscription to my newsletter at usermag.co Support my work on Patreon: http://patreon.com/taylorlorenz Prediction markets like Kalshi and Polymarket have become one of the most powerful forces in American media, politics, and culture. In this episode of Power User, I sit down with NPR's Bobby Allyn, the country's top prediction-markets reporter, to break down how Kalshi went from a tiny startup that 50 lawyers refused to represent to an inescapable cultural juggernaut backed by the Trump family, celebrities, and major news organizations.We dig into how Kalshi exploited a legal loophole to bring sports betting and election betting to every state, why Donald Trump Jr. became an advisor to both Kalshi and Polymarket, and how the companies called the 2024 election for Trump before the mainstream media would, cementing their place in the MAGA universe. Bobby explains the rise of Kalshi CEO Tarek Mansour, Polymarket's offshore "crypto bad boy" founder Shane Coplan, and the regulatory war happening right now inside the CFTC.We also cover the dark side nobody is talking about: undisclosed influencer marketing flooding your feed, the Timothée Chalamet Kalshi deal, secret ads during the NBA playoffs, the Mr. Beast video editor insider trading scandal, betting markets on wildfires and war, and the casinoification of the entire economy. We dig into the lawsuits, the looming Supreme Court showdown, and whether this whole gambling empire could vanish overnight! We cover:How Kalshi went from a rejected idea to a multi-billion dollar empire.The shocking court ruling that changed everything in 2024.Why MAGA influencers embraced prediction markets early.The Mr. Beast video editor insider trading scandal.How sports gambling bans were bypassed with a loophole.Timothée Chalamet's controversial Kalshi ad.The media's role in normalizing this "gambling for everything".Why Democrats and Republicans are fighting over regulation.The lawsuits that could end Kalshi.What happens when you can bet on wildfires, wars, and more.

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