Why good ideas get trapped in the valley of death -- and how to rescue them | TED-Ed - TED Talks Daily | Transcription & Insights

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All new products must pass through the "valley of death" before they reach the market. Many never make it out, and sometimes that's OK -- if they don't work, don't fill a need or for any number of reasons. One of the fields where this problem is most pressing is zero-carbon technologies. Why is it vulnerable to this trap, and can we change it? Explore how to break the cycle of the funding gap. [Written by Elizabeth Cox and George Zaidan, directed by Lisa LaBracio, narrated by Jack Cutmore-Scott]For a chance to give your own TED Talk, fill out the Idea Search Application: ted.com/ideasearch.Interested in learning more about upcoming TED events? Follow these links:TEDNext: ted.com/futureyouTEDSports: ted.com/sportsTEDAI Vienna: ted.com/ai-viennaTEDAI San Francisco: ted.com/ai-sf Hosted on Acast. See acast.com/privacy for more information.

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Why good ideas get trapped in the valley of death -- and how to rescue them | TED-Ed

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