Most corporate innovation fails long before a pilot launches. Why? Because it’s not tied to a real business problem.In this episode, Dr. Philipp Gneiting, former Head of Open Innovation at Mercedes-Benz, breaks down why so many startup partnerships stall—and how the venture client model changes everything.✅ Stop mentoring. Start buying.✅ Define use cases with budgets attached.✅ Shift from innovation theatre to real value.We talk about:– Why PoCs aren’t enough– The biggest bottleneck inside large companies– How to build startup partnerships that deliverTakeaways– Innovation doesn’t work without internal ownership– Time-to-value is the only KPI that matters– Venture clienting is built for impact, not opticsWant more? Read the article from this episode: https://www.createq.com/en/insights/why-most-corporate-innovation-fails-before-it-starts🎧 Listen, watch, and subscribe on Spotify, YouTube, Apple Podcasts, and Amazon Music to stay ahead in AI-driven software development.💬 Join the conversation! Drop your questions and comments.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related