75% of Irish adults have a Facebook page - but many, many businesses are clueless on how to use this fantastic Business to Consumer tool - in this episode Dave O'Hora, director of Limerick based marcomms company Southern.ie gives us some seriously interesting insights into how to successfully hack Facebook data for your business. Why 1,000 is the magic numberHow to crack that Facebook 'limiter' and find your small, but beautifully formed, target audienceHow to use Facebook Ad Manager and ask the right question of itWhy Facebook information is useful to even the smallest of businessesThe importance of telling stories, and how Lidl and Aldi use story telling to become Ireland's most popular Facebook pagesLidl's most engaged pages include articles on period pains, NOT selling Covid related items etc....but not selling apples or orangesIf you haven't heard of Cian Twomey, why you need to do soWhy 'in the normal scheme of things' - you need to pay, but not much, to promote your business on FacebookLove-ins on LinkedInEngaging content is about telling stories, 'doing a Jerusalem' , 'Pringles missing 4 inches' etcConverting 'likes' into actual businessFacebook competitions and 'prize pigs'Why hotels put ads onto the online death notices pageMost successful page in Donegal is the Donegal Daily online news for the Donegal areaHow Limerick based Connolly's Menswear uses videos to get people to buy a suit, but not onlineWhy 'friendship' sellsHow you can set up your own TV channelThe amount of money / resources wasted on the wrong channels and the wrong contentTop pubs and how they engage with their customers on Facebook, but to what benefit?Home Store and More, one of the few Irish brands that makes it into the Top 10, and why...LadBible is #1 for people 18 - 34McDonagh Junction Shopping Centre is big in KilkennyWhy we're getting less brand awareTasty versus TheTaste.ie Three brilliant ideas on how to make $$$ - be Columbo, buy a mirror and look at yourself in it, give Mark Zuckerberg some moneyGoing 'native' with your local newspaperAnd, his 'hire in a heartbeat',... Junior Série, a Brazilian data analyst working with Southern.ie Find all episodes at www.ThatGreatBusinessShow.com Hosted on Acast. See acast.com/privacy for more information.

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