€50 MILLION.MULTIPLE ACQUISITIONS.ONE PLAN TO BUILD IRELAND’S FIRST LUXURY EMPIRE.This is not a startup story. This is a land grab. Ashley McDonnell — back on That Great Business Show and one of the tribe since Episode 181 — is building Vyko Group to buy, scale and globalise Irish fashion, beauty and luxury brands. She’s not launching a brand. She’s building a portfolio to compete with the biggest players in the world.From working on Europe’s biggest IPO at Paco Rabanne owners Puig (how she got to work there is one of the best stories...)… to scanning 500 Irish brands… to lining up her first acquisitions — this is one of the most ambitious Irish business plays in years.And we’ve been following it from the start.In this episode:Why Ireland has never built a luxury group. Tony O'Reilly did try (Waterford Wedgewood), Don Carroll (Carroll's cigarettes) did try. As the Americans say, 'Third time is a charm'??How Vyko plans to scale Irish brands globallyThe smell of money Why fragrances are the secret weaponThe real power of negotiating as a groupWhat she learned inside LVMH, Dior, Google and Puig - she really has served her timeSponsored by another great brand name, De Facto Shaving OilNo cans. No landfill. Just the best shave you’ll ever have.DeFactoShave.comSubscribe for more real business stories.Find all episodes at www.ThatGreatBusinessShow.com Hosted on Acast. See acast.com/privacy for more information.

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