MBA1354 Should You Hire a Marketing Agency or Hire In-House?

Marketing: should you hire out, or hire in? It’s kind of like deciding whether to cook or call for takeout. On the one hand, you have ease, convenience, and the experience of specialists. On the other, you have a chance to create something that’s yours — something truly grounded in your own business and message.  We’ve done both, so we know the advantages of each option. Today, we discuss the true value of outside marketing agencies versus your own marketing staff. Which is the smarter play for you? With so many facets of marketing to consider (content, strategy, copy, etc.), building your own marketing team is no small project. But the long-term rewards can mean everything to your business. We break down the skill sets required to truly “market” — and what we mean by “market” — as well as the specific challenges of assembling your own team. Whatever you choose, make sure it’s right for you. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Fizzle Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now! JustWorks Scaling a biz is easier with the right tools! JustWorks is a simple, intuitive HR platform that makes work easier and more fun. With JustWorks, entrepreneurs and their teams get access to high-quality affordable benefits, automated payroll, compliance support, and HR tools — all in one place. Offer competitive benefits on par with larger companies. Get 2 free months at justworks.com/mba The post MBA1354 Should You Hire a Marketing Agency or Hire In-House? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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