How did they do it? It’s a question entrepreneurs ask about other successful startups all the time. Very rarely do we get a full, honest answer. Even more rarely do we get an answer that’s completely original. But every once in a while… Shape Up by Ryan Singer is the true story of how the wildly successful Basecamp blazed their own trail, with creative approaches to business management that no one else dared to try. Basecamp’s management model is unique and idiosyncratic, and it might not work for everyone — but it’s sure worth learning about. If you’re building a business — especially one with a digital product — the lessons outlined in Shape Up are incredibly valuable. Again, you might not agree with every move Basecamp made (some of their tactics are controversial, to say the least), but challenging “best practices” and questioning your assumptions is always healthy. Hear all about this book, and get inspired to seek new and inventive ways of doing business. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Fizzle Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now! American Express You said “yes” to starting a business. “Yes” to turning an idea into reality. “Yes” to earning your first dollar, and many more. Now, say yes to the American Express Business Card, with no annual fee, payment flexibility, and other solutions for a growing business. Get the powerful backing of American Express — and don’t do businesses without it. Learn more at americanexpress.com/no-annual-fee Show Links Shape Up by Ryan Singer (Free PDF) The post MBA1358 Must Read: Shape Up by Ryan Singer appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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