Billboards just won’t cut it anymore. Today, it seems like every kind of company is investing in media: everything from books to series to full-on films, all for marketing purposes. Is it a wise investment? Does someone who sells shoes or auto parts or coding courses need a movie to convert their audience? Well, maybe. It’s all about the impact of “touchpoint” marketing, and the need to give way more than the marketers of the past ever had to. Today, customers need more than a pitch: they need a narrative. Every cent (and every minute) you spend on media can come back to you tenfold, provided you execute wisely. Today, we discuss how multimedia efforts add weight and momentum to all your other marketing efforts, and why even startups with beginner budgets can afford to make their mark with compelling media content. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors M&M’S Hazelnut Spread Chocolate Candies Work got you bogged down? Treat yourself to new M&M’S Hazelnut Spread chocolate candies. They’re an instant classic, guaranteed to deliver a delicious combo of hazelnut spread and milk chocolate in every bite-sized piece. Add a little luxury to your workday — go Hazel-nutty and try the new MM’S Hazelnut Spread chocolate candies today! Fizzle Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now! Show Links BrandWagon from Wistia Profitwell The post MBA1361 Why Every Company Is Becoming a Media Company appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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