Ever seen a win that — at first — looks like a fail? Elon Musk is the king of confounding expectations. When he unveiled Tesla’s take on the good ol’ ‘Merican truck, he did what he does best: surprised everyone, for better or worse. Even a demonstration of the Cybertuck’s, em… impact-resistant windows famously didn’t go according to script. And that’s perfectly on-brand for the guy who wants to colonize Mars. Whatever you think of him, Elon Musk is undeniably successful. Occasionally overshadowed by his public persona are achievements in tech and business that everyone can learn from — even small businesses. Today, we’ll discuss how the Cybertruck is a fantastic lesson in bold business strategy. Musk crashed headfirst into an incredibly tough-to-crack industry with an audacious out-of-left-field product. He invited controversy and criticism. He put on a show. And the pre-orders came flooding in. Sometimes, the marketing power of utter uniqueness is worth exploring. And sometimes, taking risks is less risky than it seems. Hear how you can apply the Tesla philosophy to your next launch. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Axos Bank Want a bank that moves your small business forward? Axos’ basic business checking account is crafted for business owners with solutions to meet your needs. It’s simple, convenient, and hassle free. Axos is 100% digital, with lower overhead that eliminates the need for maintenance fees, minimum balances, or domestic ATM fees. Access your money anytime, anywhere. Axos will give you $100 just to try it out: use promo code 100MBA at axosbank.com/100mba. Personal Capital Ready to purchase a home? Saving for tuition? Talk with Personal Capital’s registered advisers, who can help you build a personalized plan. Or download the Personal Capital app and get a 360-degree view of your finances in one place. Invest with logic. Plan with heart. For more information, head to personalcapital.com The post MBA1419 Ideas You Can Steal From Elon and The Tesla Cybertruck appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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