You’re missing a huge marketing opportunity. That’s the case for most entrepreneurs with a business website, at least. Statistically, the “About” page is one of the most visited pages on a given website — second or third behind the home page, usually. And yet…so few people take advantage of this. “About” pages are almost never optimized for marketing. And that’s a gosh-darn tragedy. So often, we think of the “About” page as something fun and personal. It’s a place to share our story and a little bit of ourselves. But what we forget is that our story — our selves — are the heart of our brand. The “About” page is an honest-to-goodness conversion tool that we’re just not using. Our story isn’t just a story. It’s a lead magnet! In today’s marketplace, consumers want to know about you. That means traffic. It means SEO. It means an opportunity to grow your email list and leverage the fun, personal stuff into sales. Today, we’ll discuss how we’re changing our own “About” page to reflect that, and how you can, too. Don’t be afraid to shine. Learn how to optimize your “About” page, and actually utilize this hidden asset. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Podia Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now. Fundopolis Investing: it seems complex, intimidating, and impersonal. With Fundopolis, it doesn’t have to be that way. Fundopolis is where people and money come together to support businesses they care about. Investing shouldn’t just be for industry insiders; it should be for communities and individuals trying to grow something they’re passionate about. Head to fundopolis.com/podcast for an enjoyable, personal investing experience. The post MBA1424 Improving Your About Page appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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