Words are the heart of marketing. So how do you find the best writing talent? Your emails, blog, social posts, and website copy need to reflect your brand. Your words have to provoke emotional responses and inspire action among consumers. For most people, that requires a professional. There’s no shortage of writers out there. Unfortunately, most of them are terrible. Today, we’ll share how we found our full-time wordsmith, and why cruising the job boards might not help you find what you’re really looking for. Sometimes, you have to chase the talent a little. Get someone on your team who can truly articulate your brand’s message. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors SYFOB Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA. WebinarNinja Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop. The post MBA1641 How to Find a Great Content Writer appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related